Your website likewise needs to communicate with your audience what you do, why you do it, and who you do it for. To have a great website always give you better ROI, high rate engagement and many more. As a website design company, we understand all you need is to know how to start improving your website design? Here are the best web design tips that one should follow for best results.
To answer that, here are five website tips to guarantee that you’re going the correct way in your redesign and are ensuring you aren’t turning visitors away.
1. Have a Plan
Never start your design without planning. Start your design plan by fulfilling the requirements of your customers what they want to see on your website design, you have to guide out your purchaser’s adventure from the first occasion when they visit your site to the minute they become a customer.
What pages would they say they are going to see, what content would they say they are going to pursue, and what offers would they say they are going to change over on? Understanding this will enable you to design a site that helps nurture leads through the business funnel.
You need to design your website for the following stage, not the last advance. It’s tied in with responding to the correct inquiries organized appropriately. This may be the place setting becomes possibly the essential factor. Take what you think about your current customers (or even meeting them) and research how they went from a guest to a customer. At that point, utilize this information to guide out your system.
2. Expel the Following From Your Website
Specific components on your website will diminish the worth and message you’re attempting to pass on. Complex animations, excessively high content, stocky website pictures are only a couple of components on the list.
With an audience that can focus on 8 seconds, you have to make an initial introduction that effectively gets the central matters over. This should be finished with short, powerful sections of content and relevant photographs/symbols that are segmented off by clear and concise headers.
Tool: Create a site map template for your website
If you have those right, at that point, review it and ensure it doesn’t contain language or vague phrasing. It just serves to sloppy your content and confuses your users.
A few words to stay away from incorporate people to come, adaptable, robust, versatile, simple to utilize, bleeding edge, noteworthy, best-of-breed, mission-critical, inventive … those are altogether words that have overused by hundreds if not a large number of organizations and don’t make your content all the more engaging.
3. Incorporate Social Share and Follow Buttons
Delivering excellent content and offers possibly go up until this point if you aren’t allowing your users content from your website.
If your website has the social share button, you could be passing up a great deal of social media traffic that is created from individuals previously reading your website content!
If this sounds new to you, social sharing buttons are the little buttons that are around the top or base of blog entries. They contain symbols of different social media website and enable you to share the page straightforwardly on your preferred social media channel.
These buttons go about as a non-pushy device that encourages social sharing from your purchaser personas.
If you are searching for specific tools to get you on the ground, look at the two free, social sharing tools SumoMe and Shareaholic.
4. Execute Calls-to-Action
When your visitors arrive on your site, do they realize what to do straight away? They won’t comprehend what pages to view or actions to take if you don’t furnish them with some bearing.
Invitation to take action buttons is one of the numerous components that show the following stage client should take on a page. While a considerable lot of us realize that, it very well may be anything but difficult to neglect to precisely utilizing them to guide users through your website. It’s anything but challenging to spam your website with the most base of-the-funnel (BOFU) invitation to take action, without even appropriately supporting your users with different calls-to-action that are increasingly top/center of the funnel.
To recognize whether you’re liable of this, start reading through the pages over your website. Is it accurate to say that you are finding most pages, even blog articles, with just a suggestion to take action for a demo/preliminary/meeting? At that point, it’s an excellent opportunity to refresh.
Set aside the effort to include call-to-actions that give them materials to teach themselves and help understand their torment focuses. When they identify your company as one that provides materials that are diminishing these, they will feel progressively high researching your administrations to check whether you can by and by making these solutions a reality.
Some model call-to-actions are to click here for more information, download our example GamePlan, agree to accept an online course, watch the video, see all inbound marketing administrations, and see the value. For more information, look at this idea to make you use call-to-action the correct method to create much more leads.
5. Utilize the Right Images
Only one out of every odd picture is going to fit with the kind of message you’re attempting to demonstrate your audience.
Luckily, you have a ton to browse (even some that are for nothing). But still, cause got a large number of us to choose to plague our website with very stocky photographs.
Because a stock website has the picture, doesn’t mean it looks certifiable and will bring out trust in your company. In a perfect world, you need to utilize photographs that depict images of the genuine individuals that work at your company and the workplace itself.
If genuine photographs aren’t an alternative, there are systems you can use to help choose the right sort of stock photographs. This will help in carrying more authenticity to your image and ensuring the pictures coordinate your identity and what your content is clarifying.
16 Web Design Trends to follow
1. Beautiful design always and everywhere
When we say “always and everywhere,” we mean adaptability, the responsiveness of the design. If the website easily adapts to display formats, whether it is a 24-inch monitor or a 5-inch smartphone, it has every chance of becoming successful. The possibilities of the Internet, including wireless, are growing. Mobile traffic is significantly undervalued, and the fact it is a tasty morsel for e-commerce. The volume of traffic from smartphones and tablets is only increasing, so the site on mobile devices and computers should look equally good.
2. The fame and the glory to illustrations
When the site has at least a few illustrations drawn by the artist (even if at least), he immediately stands out among millions of others. In the 2018-2019 sites with images will become more, because this is a great way to emphasize your individuality with the help of color and unusual pattern of web design. Photos, even if of excellent quality, are rather annoying. And the illustrations give the resource some zest and charm.
3. Be careful with asymmetry
On the one hand, asymmetry is challenging those who have become banal card layouts. They placed the title in an unexpected place, made different blocks – the original site is ready. If asymmetry is used by a professional, it turns out a masterpiece. But be careful. In the inept hands, such web design trends are quickly turning into chaos.
4. Creative basement
For many years, designers deliberately ignored the footer of the site. Just because few people turn the page to the end and rarely learn the footer. If earlier one could notice minimalism and simplicity in web design were observed, then 2019 is blown up by a new trend – the creative design of the basement.
Everything that was used to provide contact information, registration, moved to a new space. The inclusion of new elements will make the basement the most critical aspect that deserves attention.
5. Minimalism: Less is More
Another significant trend from 2018, will inevitably move to 2019 – a minimalist design. Replaced by dubious frames, tasteless “caps,” overloaded “footers” came minimalism in web design, and the motto “Less is more” inspired more than one galaxy of artists. Focus on content quality, not bright colors and catchy frames.
6. Colorless buttons
Leaving in minimalism could not pass without a trace for the design of the buttons. The use of “ghostly,” almost colorless buttons has become a good tradition. The with optional elements do not overload the site, and it looks fresh and original.
7. What scrolling will be popular?
Two types of scrolling are becoming popular among website owners and users. The first is the parallax. Its essence lies in the animation, which is at different speeds in different layers. For example, the picture in the background moves more slowly than in the front. It turns out a fresh and unusual visual perception.
The second type of scrolling, which will also rule the ball in 2019 – endless scrolling. Its essence lies in the fact that as soon as the user reaches the lower limit, the content is updated and loaded again. A typical example of endless scrolling is social networks (Facebook, VK). The trend is interesting, in-demand, necessary. But can irritate the news resource.
8. Which CMS to choose?
The TOP-3 “boxed” CMS includes 1C-Bitrix, UMI.CMS and NetCat. Three leaders among the open-source CMS were as follows: WordPress, Drupal, Joomla! By and large, there is no fundamental difference on which CMS your site works. Choose what is more convenient, familiar, better in your subjective opinion. Search engines have repeatedly stated that the choice of CMS affects the quality of the site. To achieve optimal functionality, you will have to refine any framework or engine.
9. Cross-browser Compatibility
At first glance, the question has long been trite, because of repeated growing. But the study of some, even very well-known sites, allows us to conclude that there is insufficient compatibility or lack of it. Every business owner should strive to ensure that his website is correctly displayed on all platforms, without exception, in all browsers. The trend of 2019 will be more thorough testing of cross-browser compatibility.
10. CSS Animation
Animation using CSS helps to implement very original design ideas. But in this matter, there are many difficulties — for example, the dependence of CSS-animation from the browser.
Undeservedly forgotten, but an essential element of any site is proper to use of fonts. He is considered something of secondary and unimportant, often underestimated. Meanwhile, readability, the psychological perception of information depends on a correctly chosen font. When the fonts are neat and unobtrusive, I want to read such text. The most exciting article will seem boring, even annoying if the font is incorrect. So, pick the best font which suits your design like Nexa Font Free.
12. Shades and colors that are impressive
Bold and impressive palettes are the trend of recent years and will remain at the helm in 2019. Most of them are on digital platforms. According to experts, in the future, the effectiveness of commercial sites will directly depend on the user’s satisfaction with the color gamut.
When it comes to trends in web design, you can not ignore such an essential element as storytelling. Coming up with a beautiful story of creating a product or brand, diluting it with exciting animation and presenting the user on a silver platter is the top of the skill of web design. Dry numbers have not been impressive for a long time, especially in the B2C segment. At the forefront of visual animation. In 2018, storytelling proved to be a good one, the trends of web design in 2019 speak of its further consolidation and expansion of opportunities. It is possible that the future lies precisely with the storytelling and its trends – a virtual and augmented reality.
14. Flat Design 2.0
Experts are concerned that the popularity of flat structures goes into the background. In 2018, a new solution appeared, which will surely be in demand next year. It is the so-called “flat design.”
What is the feature of Flat 2.0? Two-dimensional objects are tinted, they add depth. The most vivid examples of such a redesign are Stripe, Instagram. Even such “mastodons” of the digital world, such as Apple, Dropbox, are actively improvising with shadows.
15. Artificial Intelligence
Real trends in web design are somehow related to artificial intelligence. There is no doubt that it captured many areas of life, penetrated corporate CRM, electronic translators, and search engines. Distant prospects for AI are very vague, but today you can actively implement it in web design.
Continuing the topic of artificial intelligence, we want to dwell on interactivity. Increasingly, you can find interactive elements. The implementation of interactive elements remains unattainable for many webmasters – it is quite challenging to implement it. However, over time, interactivity will cease to be a problem.
# Web Design Trends Conclusion
The article reviewed the critical trends of web design. If in general, the new trends open up virtually unlimited scope for imagination. Play with the forms; feel free to experiment, using a variety of design techniques. However, the great thing is moderation.
The newly released news and methods are still trying to implement, and they need a sensible approach. If you go too far, it is straightforward to turn a decent web resource into real bad taste. Next topic covers Web Design tips that will help you to increase your site speed.
11 Best Web Design Tips for a Faster Website
One of the essential things on your website is the speed. One second delay in the loading speed of your page will reduce page views by 11%, decrease customer satisfaction by 16%, and lose conversions by 7%. On the other hand, a few additional seconds will have a significant impact on the ability of your website to engage visitors and make sales. Therefore, having a fast loading site will not only increase your ranking in Google but also help you in increasing profits.
1. Minimize HTTP Requests
Yahoo reports that 80% of the loading time of a web page is spent on downloading the various parts of the page such as scripts, stylesheets, and images. The website makes an HTTP request for each of these elements. Therefore, the page will take a long time to render when you have several on-page components.
The initial step to minimize the number of requests is to figure out the number that your website is currently making and use that as a benchmark. If you are using Google Chrome, the Developer Tools of the browser can help you to see the number of HTTP requests your site is making. You can increase the speed of your website by reducing the number of requests. Go through the files and see whether you have any unnecessary ones. You may notice that some of them are good candidates for combining. I found informative ideas from Hub Spot on this particular point about speeding up your web page.
2. Combine and Minify Files
This point is critical especially when you are dealing with a templated website builder. It is easy to build template websites but they at times create messy codes that considerably slow down sites. Minifying files entails removing unnecessary codes, whitespace, and formatting. Each redundant code adds to the overall size of your website. Therefore, it is vital to remove all the extra line breaks, spaces, and indentation. It will make sure that your web page is as lean as possible.
After minifying and combining some of your files, you also need to optimize the way they load on your site. Scripts that load synchronously load one at a time for them to appear on your page. On the other hand, scripts that load asynchronously may load simultaneously. Therefore, you can increase the speed of your pages by loading the files asynchronously because the browser moves the page from top to bottom while loading.
5. Minimize the Time to First Byte
To add on the time that your page takes to load fully, you should also look at the time it takes to begin loading. Time for first byte (TFFB) is the time that your browser will wait before it gets the first data byte from the server. According to Google, the best TFFB should be less than 200ms.
When people visit your website, the browser will send an HTTP request to the server that is hosting it. Three things take place before the TFFB, and these include DNS lookup, server processing, and response. Any third-party tools or the Developer tools from Chrome will help you to know how long this process will take.
When using Developer tools, remember that the internet connection can also affect the response time. Your server response will be slow if you have a slow connection. Therefore, check the strength of your network connection before you blame the various elements of your website. Any TTFB that is less than 200ms is appropriate for your website.
Most of the slow TTFB issues come from traffic, web server configuration, dynamic content creation, and network issues. Your web designer can help you to sort some of these issues so that you can have a fast-loading page.
6. Reduce the Server Response Time
One of the most significant factors that determine the loading speed of your page is the amount of time that the domain name system (DNS) lookup takes. The DNS is a server that has a database of IP and the associated hostnames. When your visitors type your URL in their browser, the DNS server will translate the URL into an IP address that is an indication of its online location. The DNS lookup refers to the process of finding a particular DNS record. The ISP performs a DNS lookup to get the IP address that is associated with your URL. This article clearly showed how DNS (Domain Name System) works in a few steps.
The amount of time that this process takes depends on the speed of your DNS. It is best to switch to a faster DNS if you have a slow one. The speed comparison report can help you to find out the response time of your server. You need to go for service providers who offer a high speed.
7. Choose the Correct Hosting Option for Your Needs
A large proportion of website owners go for the cheapest hosting alternative. You can do this for a start, but you need to upgrade as the amount of traffic that you receive continues to increase. There are three different options that you need to look at during hosting. These include dedicated server, VPS hosting, and shared hosting.
With shared hosting, you will be sharing specific resources such as RAM, disk space, and CPU with the other websites that are hosted on the same server. VPS hosting allows you to share a server with others, but you will have your dedicate portions on the resources of the server.
The dedicated server gives you a lot of space in comparison to the other options. However, you have to do a lot of work when it comes to technical setup and configuration. It is the best bet for anyone who wants complete control over your hosting. It will make sure that your traffic does not slow down the performance of your website in any way.
8. Run a Compression Audit
It is good to have the smallest files without sacrificing the quality of your website. Small files tend to load faster than big ones. It also reduces the overall load times. Therefore, compressing your files will speed up the downloading times. GIDNetwork allows you to run the compression audit. Enter your URL and then click on the ‘Check’ button and it will tell you whether the page is compressed or not.
9. Enable Compression
Smaller files allow your page to load at a faster speed. One of the easiest ways of reducing the loading time of your website is compressing your files. The standard practice is to enable file compression with Gzip. It is a software application and file format that locates strings that have similar codes in the text files. It temporarily replaces these strings to make your files smaller.
It works well for HTML and CSS because the files have white space and repeated code. It is one of the best options to increase the speed of your website. You can use the checkgzipcompression.com to check whether your website is Gzip enabled. It is one of the best options to increase the speed of your website.
10. Enable Website Caching
When users visit your site, the elements on the page that they are visiting are stored in your computer’s hard drive in temporary storage or cache. Therefore, the next moment you visit a web page, the browser may load the page without sending another HTTP request to the server.
Once you fully download the page, it will store the various components in the cache of the user. Therefore, you will only be downloading a few elements in the subsequent visits. Consequently, you need to enable website caching to increase the loading speed.
11. Reduce the Sizes of Images
Images play a significant role in the speed of your website. These are large files that slow down the speed of your website. However, you cannot remove them altogether. Including product, images are one of the best ways to improve your conversion rate.
Image compression is the best way forward, especially if you own an e-commerce store. You need to crop your images to the right size to increase the loading speed of your website. It is not wise to upload images that are 2000px wide. Some tools like WP Smush can also help you to compress your images. If your website is not on WordPress, then compressor.io will work well. You can be sure of a fast loading page when the size of your image is small.
These tips will make sure that you have a fast-loading page. It is one of the best ways to engage your customers and increase the conversion rate. No one wants to stay on a web page that takes a long time to load.
| About the Guest Authors:
- Hermit Chawla is a Marketing Manager at Spark Design. He would love to share thoughts on Best Website designing company, Lifestyle Design, Branding Firm, Exhibition design, etc.
- Leona Jones – 11 best web design tips.
- Melisa Marzett is a thoughtful and creative person who works as a freelance writer for essay-editor.net and enjoys simple things. She likes nature and outdoor activities let alone enjoying a cup of green tea inside when it rains and watching the drops falling down.