Google rankings are imperative for any business to excel in this Digital world. Reaching the top of the search engine result pages (SERP’s) can be a daunting task. Ranking on Google creates a sound business authenticity and increases traffic to your website. Whether you own a website, blog, or an e-commerce store Search Engine Optimization can help grow your business and achieve great visibility. Today we will discuss some really best list of free SEO services and marketing tools that are worth trying for best possible results.
Good SEO practice not only improves user experience but help your site rank higher and stay ahead of your rivals. Choosing the perfect keyword for your site and getting indexed when a user search for your site requires expert skill and tools to grow your business and increase the website traffic.
Marketing with freemium SEO services and tools
Marketing strategy is crucial when it comes to the creation of viral and useful content. You need to consider various factors, and there is software that can help you with it. It makes an issues’ analysis automatic and helps with mistakes’ illumination on your webpage.
You can also check key phrases’ relevancy and cost; you can review how they correspond with the content on your webpage as well. A backlinks’ analysis and redirections are also very important to the understanding of the response to your content. Here are some great extremely useful Free SEO services and tools to Boost Website Rankings, that will save you time and provide you with all the essential data. You can use one or combine several of them to optimize your work.
Free SEO services work best when used properly, here I am mentioning some best free SEO services which I tried myself and some of them must be known by you. So try them and let me know whether they work and which one works better for you.
List of great free SEO services and tools
Ahrefs is a freemium SEO tool which has the best backlink database in the industry. For every 15 minutes, backlink index is updated with fresh data. This tool shows you the domain and page-level metrics for any website. The results show the backlink profile of a website which includes a number of referring domains, the number of backlinks, Domain Rating (DR) & URL Rating (UR), and Ahrefs Rank (AR).
You can also monitor the growth and decline of your backlink profiles. This tool enables you to see estimated organic traffic to each linking page & referring domain. In a nutshell, Ahrefs’ Backlink Checker is a great tool to check and manage inbound links, outbound links, broken links, and In-depth link analysis.
– Ahrefs functionalities
A commercial product that has several free functions. Its main purpose is to analyze the external website’s data optimization. Here are key possibilities Ahrefs gives you:
- A search regarding backlinks sources;
- Anchor links’ review and export;
- A search on your website’s most frequently referenced pages;
- Subdomains’ analysis;
- Search for the most frequently referring domains;
- Last found backlinks;
- Most frequently referring countries and domain zones, etc.
2. Majestic SEO
This is a vital tool for studying the competitors as it has a huge websites’ database and facilitates research of reference masses. Here you can view the increase in history in the reference mass for a fairly long period. By using this software, you can also export external links, donor pages and more.
It allows you to analyze your site or any other website, for instance, if you are interested in the competitors’ features. However, the competitors’ sites inspection is available only in the paid version. But you can use it for your website analysis completely free. After registration you will get the data about:
- External backlinks number;
- Referring domains;
- IP-address of servers where the referring domains are registered;
- Referring sites’ subnetworks’ numbers.
Another advantage is that you get information on the number of educational referring sites. All the data is represented inconvenient diagrams that help to inspect the correlation between direct links, picture links, frames, and redirections.
Fascinating website analysis tool that has about 50 technical options. It is free and conducts a high-quality audit of one page at a time. There are about 150 parameters, and you can see the result of audit displayed as a table. It also provides wide analytic data on URL vulnerability and gives some recommendations. It is useful both for SEO managers and programmers as it simplifies the working process, lots of issues are automatized. There are three functional parts of SiteChecker:
- Checking an individual URL;
- Checking all pages of one website;
- Monitoring of a website.
- Among various parameters this service checks, there are:
- Server response;
- URL lengths;
- Https and redirecting index correctness;
- Size of pages;
- Number and length of major markers;
- External and internal connections;
- Size of pictures of a website;
- The convenience of a mobile version of a page;
- Google Pagespeed settings, etc.
There is a Crawler tool that inspects and finds broken links and redirections. It also checks anchors for both internal and external links. There is also an opportunity to check out the response to each page’s status.
SEMrush is a free tool that helps discover your competitors, improve your SEO, and boost your rankings. This platform is recognized as the best SEO suite according to US Search Awards 2018. SEMrush is a great way to improve your marketing results. With a free account from SEMrush, you can discover domain and keyword analytics to help optimize your campaigns. SEMrush, not only covers SEO but has tools for advertising, social media, content, competitive research, reporting & management.
I love this SEO tool. It is the most powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research. SEMrush shows the real-time search result keywords which are trending now and show the keyword suggestions.
It provides a domain analysis tool which shows your ranking, high ranking keywords, and your competitors. It has more exciting features like domain versus domain analysis and other cool features that you must check out.
Moz builds tools are the sets of free SEO services that make inbound marketing easy. There are lots of free and paid tools available here. Some of the best free SEO tools provided by Moz are:
- Moz SERP Overlay – It is part of the Mozbar and shows detailed link metrics on individual search results.
- Mozbar – The MozBar is a free browser extension that provides on-page access to Moz’s link metrics and site analysis tools.
- Moz local – Moz Local helps local search engines and new customers find your business online.
- Followerwonk – It shows Twitter data. Followerwonk helps you explore and grow your social graph. Dig deeper into Twitter analytics: Who are your followers? Where are they located?
- Open Site Explorer – It is a backlink analysis tool. You can use Open Site Explorer to identify link building opportunities, Research backlinks, identify top pages, view social activity, and analyze the anchor text
6. Ubersuggest – Free SEO services
Ubersuggest is great for generating a ton of keyword ideas containing your seed term, especially long-tail keywords that won’t show up in the AdWords keyword tool due to having very low volumes. It can help you build a list of potential keywords, especially when I need long-tail keywords. Keywordtool.io and SerpStat.com is also a similar site.
Also, you can use another tool known as Ninja Outreach which is similar to Serpstat but it is more inclined in outreach to build backlinks.
Google trends are used to see the latest trends, data, and visualizations from Google. The trends shown in google trends are real-time trends, which gives you the exact position of any keywords and shows the latest online trends. You can analyze the data from google trend and explore the trending topics. Then proceed to write a well-suited SEO optimized posts for your website. This free SEO service is worth trying.
8. Webmaster Tools (Google Search Console, and Bing webmaster tool)
Bing Webmaster Tools is a great SEO tool for keeping a record of how your site is crawled by Yahoo and bing. It shows you click to your site from Bing by the search query. It also offers benefits beyond Bing by providing insights into crawling, indexation, on-page keyword optimization, and other elements that can impact your performance in Google. Google’s Search Console (formerly Webmaster Tools) is similar to bing webmaster tool and give you some additional statistical data about your traffic, page insight and issues on your website.
Google’s Keyword Planner (Also known as Adwords Keyword Tool) allows you to get the monthly Google search query volume estimates for dozens of keywords in few seconds. It is a powerful free SEO keyword tool provided by Google. You will get a brief of what people are searching online on Google.
This is a free SEO services known and used by most of the people. In this platform, you can find the best and effective keywords to target your customers. You can also discover new keywords which are relevant to your niche. The platform shows search volume and research keywords based on the search made by your customers.
10. Google Analytics
If you are not very new, then you may be knowing and using the Google analytic tool. Google Analytics is a free tool that provides detailed insight into your site with the help of infographic and statistic. It provides the most valuable SEO data. It gives you a detailed analysis of your customers, traffics and tell you about the traffic geolocation, bounce rates, real-time viewers and more such important pieces of information.
Google Analytics is a freemium SEO tool used to track and report website traffic. It has all the information needed to develop your site and user experience. Analytics provides the insights and data of your site, which help track your performance and improve business objectives.
You can enter the URL of your website and get results on your visitor’s location, visitor’s interest, best-performing pages, and how much of your traffic comes from different sources. It also shows the keywords and searches terms that bring the most traffic allowing you to optimize your campaign based on the results.
11. Key Collector
The program allows you to promptly and comfortably collect key phrases. This way you can easily create a semantic core and determine the competitiveness of the keywords. You can also define the cost and efficiency of different phrases and words as well as to conduct a rapid analysis of the site for the accordance of its contents to this semantic core. Here are some crucial capabilities of this software:
- Collecting key phrases;
- Determination of cost and value of these phrases;
- Identification of page’s relevancy;
- Removal of positions;
- Receiving recommendation regarding linking;
- You can set up your own parameters.
Social media plays a vital role in SEO. Hootsuite offers various social management service like social automation and managing all social account under one roof. You can post a single post to all social sites at once. This free tool provides the best social automation service.
Tinyranker.com (formerly known as Tiny Rocket Lab) is another best keyword research tool. With Tinyranker, you can easily search your keywords and find their ranking on different search engines. You will get the Current rank of that keywords and URL of the post which is ranking high on that specific keywords.
You can also see the Onpage optimization results which will help you to correct the optimization errors. Exporting your google analytics data and viewing your Competitors is also possible. Tinyranker provides 30 days free trails. Learn more about Tinyrank here.
It is a well-known and commonly used tool by the majority of SEO specialists, as it is a very convenient web browser plugin. SEOquake has three functional parts that differ from the information’s presentation:
- SeoToolbar – It is a separate toolbar for requested parameters to be displayed in the browser window.
- Seobar – All requested data is viewed as separate HTML code that can be easily customized using CSS.
Requested data’s export for the results of search engines.
Here are several popular parameters:
- Google PR
- Google link
- Alexa Rank
- Google Index
- Google cache date
- WebArchive age, etc.
Another great advantage is that you can set up any own parameters you need.
15. SEO Quake Toolbar
SEO Quake toolbar shows various different information on traffic, links, social shares, on-page keyword improvement and lots more. It also has various useful recommendations on what to do with all this information and improve your site’s SEO.
So SEO is incomplete without the search engine. As SEO is only for search engine, so why we are not considering the search engine for SEO. By searching deeply, the search engine can provide you a detailed analysis of sites you are indexing. You can check keyword rankings and find duplicate content. You can also check the broken links and backlinks.
Linkio is a powerful SEO tool that helps you plan, track, automate, and report on link building campaigns, enabling you to move from start to impact – fast.
If you need a tool to look at page speed and diagnose opportunities for improvement then GTmetrix is what impressed me, it is reliable and user-friendly. By using this tool you can find out what is impacting your SEO. There are many different page speed tools like Google PageSpeed Insights, Pingdom and WebPagetest which too are smart.
20. Screaming Frog
Screaming Frog is a freemium SEO spider tool and website crawler for Windows, macOS, and Ubuntu. The tool allows you to audit technical and onsite SEO thus providing real-time results by crawling URL’s from websites and by fetching key elements. The key onsite helps SEO strategists to make informed decisions. Some of the free features of screaming frog include:
- Finding broken links, errors & redirects
- Analyze page titles & metadata
- Review meta robots & directives
- Audit hreflang attributes
- Discover duplicate pages
- Generate XML sitemaps
- Site visualizations
Screaming Frog is great for quickly identifying technical issues that are holding your site back from the first page. The free version works well. But to get real benefits you have to move towards full paid version.
Also read: 5 Reasons SEO Is Great for Entrepreneurs
This is yet another striking freemium SEO tool provided by Google to check the speed of the pages on a website. Page speed is imperative for SEO rankings. The faster your page loads, you are more likely to get rankings and better customer experience.
This tool shows the page speed for both desktop and mobile platforms by just entering the URL of your site. Based on the results, it gives suggestions as per Google webmaster guidelines. Therefore you can seamlessly improve your search results and optimize the speed of your website.
Serps is a free SEO research and analysis tool. This platform offers a collection of SEO tools that every digital marketer should own. The following are the list of tools:
- Backlink checker- Backlinks are a good factor for SEO rankings. This tool allows you to check, track and manage quality backlinks. You can enter the URL of your website and get a complete backlink profile.
- Keyword grouper- Building a keyword list is a painstaking process. This tool does the work for you and helps you automatically segment your keywords into relevant groups based on the words in each keyword.
- Website crawler- Finding crawl errors is a difficult task. Website crawler will help you nimbly check the pages of your website to find technical issues that might be interfering with web spiders.
- Keyword Rank Checker- This tool helps check keyword rankings in bulk and show the results in a spreadsheet.
Unlike many competitors, SEOlium produces, owns, and fully controls its raw data (Google ranks).
Most 3rd party APIs usually suffer from a condition named IP/proxy fatigue, where search engines serve inaccurate SERPs after a few consecutive requests, instead of blocking them for abuse. As such, more often than not, these APIs are extremely inaccurate.
To avoid data anomalies and ensure 99.7% accuracy across a large number of local, state/national, and Worldwide SEO projects, SEOlium’s algorithms use a combination of cutting-edge technologies and human calibration:
- daily accuracy check routine
- advanced search operators
- throttled residential proxies that cover any zip-code in the world
- manual data accuracy validation check by human testers
- automatic data corroboration between SEOlium and Google Search Console
24. Yoast SEO – free SEO services
Yoast SEO is the most popular free WordPress SEP plugin and free SEO service. This tool is very user-friendly which allows a layman to work on SEO with ease. This plugin enables you to set your focus keyword, permalink, add meta title, meta description, and shows keyword density all other necessary resources which are required to rank a page. The platform also provides tutorials to optimize the website and improve rankings.
It provides a definitive guide to basic WordPress SEO, optimizes content and pages, optimizes site structure- internal & external links, categories, tags, breadcrumbs, and HTML & XML sitemaps. The features are no limited, further, it allows you to speed up your WordPress website, secure your WordPress website, and improve overall performance.
25. Siteliner – freemium SEO tools
Plagiarised contents do not rank well in the search engine and Google may even penalize you for duplicate content. To make this hassle-free, Siteliner help you find duplicate contents on your website. You can just input your site URL and get results on duplicate content, broken links and skipped pages. The report can be downloaded in PDF format for further analysis. The tool also compares your website with other sites scanned by Siteliner in terms of page size, page load time, text to HTML Ratio, and internal & external links.
26. Wayback Machine
This is not a great SEO tool but it is worthy. Wayback Machine shows how any website was looking a few years ago. It is an Internet’s most complete historical archive. It shows all the changes took place on your site and shows its development in archives.
These are free SEO services and tools that every site owner and marketer should use to improve the website SEO score. Each of the above-mentioned platforms has unique tools and functionalities to enhance visibility and grow your business. You can always gear up your ranking with these freemium SEO tools that save a bunch on your marketing expenses. Hope you have found some eminent free tools to complement your SEO strategy today!
This tool allows you to audit technical and onsite SEO thus providing real-time results by crawling URL’s from websites and by fetching key elements.
About the Guest Authors:
- Natalie Fia
- Fazeela is a Digital Marketing Executive at Bright Bridge Infotech, an Attorney marketing company and she enjoys learning about the Digital Marketing field. She specializes in guest blogging, blog publishing, and social media. Fazeela is an avid reader and loves writing impeccable contents pertaining to digital marketing. She holds a bachelor degree in Engineering.