One way to make your brand stand out is with the brand logo. A logo communicates volumes about a particular product or any unique brand. A good logo should communicate volumes about your brand and give someone a rough idea of what you offer.
If you are stuck or considering designing a logo for your brand, you should not worry anymore. Designing a logo is an exciting journey, or rather, it is supposed to be an exciting one because you are creating an idea that will sell your idea or brand. Here are ten pro tips that can help you design your logo:
Work With Professionals
Working with professionals is probably the essential tip to consider. Professional graphic designers have a wealth of experience and can help turn your idea into a catchy design that will give you years of identity and authenticity. This step, however, demands a lot of keenness because everyone is claiming to be a designer. For reliable and consistent work with the utmost professionalism, kiasuprint.com is at your service.
You can reach them quickly and get real-time feedback through calls, WhatsApp, or email. They have years of experience in various areas of design and boast consistent and positive customer feedback and reviews.
Avoid Rigidity
To make a great logo, you should be keen on working rules but avoid being rigid. The truth is that in the design field, there are no thumb rules that must be followed, and creating that hampers creativity. Be more adventurous than watertight, and you will get lots of exciting ideas to settle on for your logo.
Insist on Simplicity
Have you seen logos that are too technical to communicate what they are supposed to communicate? Keep the logo simple and ensure it communicates what it is supposed to communicate. A simple logo is also easy to use in a variety of media.
Avoid Cliches
In every field, some ideas have been around for some time and are considered obsolete by many. While cliches don’t work well in many areas, it is catastrophic in design, especially logos. It demonstrates a lack of creativity and inspiration. You would check the trends and ensure you are updated with details.
Choose Colors Carefully
Colors are vital in communicating a brand’s message and enhancing its identity. Various colors communicate different things. Blue communicates togetherness and is the inspiration behind its use by various social media channels like Twitter, Facebook, et cetera. Start by getting to know what your brand communicates or stands for, then play around with the color palette and fit in your idea. Don’t use a dull color when communicating aggression and activity.
Maintain Relevance
Have you seen logos that leave you confused about what they offer? A logo is a brand ambassador and should be relevant to the product. For instance, if you are selling electronics, it would be irrelevant to have soybean in your logo. Irrelevant logos give mixed signals and are misleading. If you must have an irrelevant logo, then you are better off without one.
Invest In Scalability
Scalability in logos refers to the ability of a logo to maintain its quality in various sizes and media. An easily scalable logo is top-notch. Since you consider using it on different media and brands, it should maintain its visual qualities in other areas, from a water bottle to a billboard. If the logo loses its quality on different surfaces or sizes, you may need to go back to the drawing board and rethink it.
Be Creative With The Negative Space
Negative space, also known as white space, is the seeming space in and around your logo. It gives the logo an excellent visual appeal and removes the burden of overcrowding. This space can be used subtly by creating a background image that communicates your brand story further. Just be creative with the white space and ensure you get something beautiful out of it. However, you must be highly prudent to ensure the second layer does not outshine the primary logo.
Be keen On Symmetry
Symmetry has to do with the proportion of the elements of the logo. Ensure the proportion is visually appealing if your logo uses words and images. Great logos are those with Images and graphics more pronounced than the writings. In short, the explanation shouldn’t overshadow the subject.
Don’t Be Too Obvious
While ambiguity should be avoided, a self-explanatory logo is equally a turn-off. Don’t be literal; dragging and dropping images in a way that shows zero creativity and thought. You don’t have to incorporate a picture of a restaurant or a bull if you run a restaurant and a butcher, respectively. Think more about the product and what will make the target audience like it without being too obvious.
Bottomline
Designing a logo is an excellent step toward giving your business or brand a unique selling pitch. Make it an exercise full of adventure and creativity rather than rigid transaction steps like scientific experiments. We have discussed ten pro tips that can help you get a top-notch design. These tips will help evade victimization by many crooks masquerading as graphic designers.
