Nowadays every market is overcrowded and highly competitive, app market included. If you want your app to create enough buzz and truly stand out in the crowd, it has to be functional, helpful and user-friendly, otherwise, it won’t reach success. As a matter of fact, 2,500 apps get released to Google Play Store each day and if you want your app to stand on top, then you’ll need to market it well.
However, if you’re going to invest in marketing your app, you’d better be sure that your app will be welcomed by your target audience. Unless your app offers something of value to your customers, your marketing efforts will be in vain. On the other hand, if you’re certain that your app will make a big hit, make sure you advertise it properly. Here are a few inbound marketing tips for promoting your app.
Build your presence on social media
Social media offers the best platforms for promoting your app. Not only can you engage with your target audience and get their feedback about your app, but you can also leverage paid advertisements as well. You can create a Facebook page or a Twitter account for your app; just make sure that you focus on the social network that your target audience prefers the most.
Aside from promoting your app on social media, you can also create personalized offers and promotions, as well as supply relevant and informative content to your audience. That way, you can build your online presence and reputation to help attract new customers.
Reach a broad audience
The key to successfully promoting your app is reaching as many potential customers as you can. That includes both active and passive audiences. The active audience can be easily reached online, but passive audience requires a more traditional approach. After all, with all the competition around you, you can’t afford to neglect customers just because they aren’t online all the time.
Also, just because your passive audience isn’t online all the time, doesn’t mean they don’t use technology. All you have to do is target them personally and send them one of your branded products via mail or you can invest in advertising your app on a billboard or place an ad in the magazine.
Leverage content marketing
The best way to promote your app is through content marketing, because it’s the most effective form of marketing today. Give your audience something of value and, in return, you’ll gain their favor. The content you create should be highly relevant to your audience. You can find out what interests them the most by conducting research or by engaging with them on social media.
Nevertheless, your content must be valuable and informative, so that it’s welcomed by your potential customers. Moreover, you can also offer in-depth guides about your app via content so that your audience gets a clear picture about what your app does and what it’s used for. After all, your app will get better reception if people know more about it.
Ask for referrals
Word-of-mouth recommendations can go a long way in the marketing world. With referrals from just a few happy customers, you can boost your app’s popularity tenfold. Don’t hesitate to ask for referrals from your customers, but make sure they’re satisfied with your app first.
If you’re afraid that they might refuse you, spice up the deal by offering them a discount or membership in your loyalty program. You can also leverage influencers on social media for word-of-mouth recommendation because if an influencer is using your app and promotes it on social media, you can be sure that their followers will do the same.
Use the video for your promotions
Videos are one of the most favored forms of content marketing today. As a matter of fact, 90% of consumers state that product videos are helpful in decision making, while 64% consumers are more willing to buy a product after watching a promotional video about it. You can create a video that best describes your app’s usability and functionality and post it on YouTube, as well as on your social media platforms to promote your app and boost its visibility.
Promoting your app effectively in today’s competitive market is harder than it seems. However, if your app has what it takes to win over customers, then you must find a creative and innovative way to make it known to the public. Inbound marketing can help out greatly; just make sure you create a flawless strategy beforehand.
| About the Guest Author:
Nate Vickery – Executive Editor at
http://bizzmarkblog.com/ Consultant & Author