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Top 5 Benefits of guest posting services for SEO in 2020

Benefits of guest posting services

There have been many people bugging me by asking the same question. Is Guest posting services a good SEO strategy? And my answer has been the same for all of them, “It sure is”.

Guest posting services are all about creating content for the other websites, and by doing so you can boost your website’s authority and SERPs rankings. We are already well into 2020 and guest blogging is as always on high demands.

Guest posting services have always been one of the best methods to bring in high-quality backlinks to your sites. But the best part of guest blogging is not the backlinks you create, it is the bind that you forge with the other bloggers and website owners.

What is Guest Blogging?

Before we start with how guest posting helps to boost your search engine result page rankings, let’s have a quick recap of what guest posting services are. 

As the name itself defines what guest posting is, Guest posting is all about writing a guest post for other websites and bloggers. Guest posts are most relevant to your website. Guest post strategy is one of the most fundamental of the off-page SEO, it helps you build a reputation among the blogging and online community.

Why is Guest Blogging Important?

Guest blogging importance

Guest blogging is a way to interact with the other blogger and website owner. It helps you to build authority over your niche and brings in high-quality traffic to your site. In addition, it also boosts your website’s ranking on the SERPs.

Guest blogging is an important factor that you must consider for your website. However, the reason why most of the people neglect is strategies are given below:

  • Guest blogging requires good communication skills.
  • It takes a considerable amount of. You can know this by the fact that every company has a dedicated team for Guest posting services.
  • Most of the websites accept only high-quality content for the guest posting services. But most of the new website owners are unable to do so.

How To Get Started With The Guest Blogging?

Before starting with the guest post, one thing needs to be clear, that is, what your goals are for the guest post. You must approach the website owners with clear goals. When you are out there looking for websites for the guest post, you must look for websites that have fewer competitors.

You must remember that guest posting services are not for creating backlinks, but it is for creating good relationships with other fellow bloggers and website owners.

What You Must Look For When Choosing Websites For Guest Post Services

Choosing guest blogging service

There are certain things that you need to remember while selecting the websites for Guest blogging.

  • Look for a website that has lots of followers who actively engage with the posts.
  • Before outreaching the website owners, you must look thoroughly at their social media accounts.
  • Check for the Domain rating.
  • Finally, see that the website has any kind of relevance to your website. If not, then there is no point in guest posting services.

Benefits Of Guest Posting Services

Every SEO expert uses guest posting services for different reasons. However, one thing remains common is to bring high-quality backlink and increase the authority of the site.

Here are the benefits that you can enjoy with good quality Guest posting services.

1. Establish Your Website’s Authority

Guest post services are one of the best ways to build your authority over a particular niche. Once you start uploading quality content, people will start recognizing you as an expert in the field.

For instance, if you are a Real Estate Agent, then the content posted by you on any real estate website will be of more value than your content published on technology niche based websites.

To make yourself an expert, you must post relevant and high-quality content. Remember that building authority for your business on online media can be very difficult. However, with high-quality content, you will surely be close to your goal. To make your content more convincing to the people, you can support your word with the facts and stats. This will help the audience to believe your information. And you will be able to increase your authority on your niche.

Create backlinks

Creating backlink

There is no need for you to guest post for the sites that don’t have enough traffic to their site. Yes, it is important to have a good relationship with other websites, but the use of having a good relationship, if that relationship is unable to help you to earn a single Dime.

As an SEO expert, you must be knowing that the number of backlinks to your website also plays an important part to rank your website on the Search engine result pages. Hence, the more backlinks you have on your site, the more will be your website’s credibility.

With good quality backlinks, your website will get a higher SERP ranking. Hence, your website will get a significant boost in traffic.

Boost in Organic traffic

If you have submitted a good Blog post, then you can expect that you will start getting high-quality inbound traffic, as soon as the guest post is live. This way with each backlink you have created for the web page, you will get a significant boost in the traffic.

The best part of the Guest post services is that it exposes your work to larger audiences. Hence, you get a chance to showcase your work in front of larger audiences.

We all know how backlinks boost the ranking of the web pages. So once you have enough backlinks to your site, your website will get a ranking boost which will help you gain more organic traffiic.

Build up your Reputation in the Blogging community

With good quality Guest blogging services, your reputation among the industry increases. Custom content for the website is what boosts your authority over your niche. When audiences will start seeing your name attached to the content on high authority sites, your audience will automatically start thinking of you as one of the experts.

A good quality guest post service not only helps you with the SEO benefits but it also increases your audience pool that boosts your websites’ reputation.

Brings in High-quality traffic

Bring traffic to your site

Here high quality does not only mean an audience who like your content but it also means that these are the audience that also makes a purchase from your website. No matter how righteous we all want to be, but the universal truth is that we all need traffic that converts.

When you are writing a guest post, then you do not have to worry about gathering audiences, as you will find them on the website. The one thing that you remember to use relevant keywords that might attract audiences’ attention. And with the addition of the right social media strategies, you can convert them to your audiences.


Guest blogging services can be tough at times. But if you approach them with the right mind-set and clear goals, you might have a chance to successfully create a high-quality backlink. And if you are not one of the SEO experts that used guest post service strategy. Then you might find alluring after reading through the benefits that I have enumerated above.

Author Bio

MashumMollah is an entrepreneur, founder and CEO at BloggerOutreach, a blogger outreach platform. He is a passionate blogger and blogs at Search Engine Magazine. Follow him on Facebook & Instagram

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