Search Engine Optimization (SEO) is not something that Google offers in its academy; SEO is neither taught in the universities as a professional subject nor written in the Bible. So where do newbies go in order to flourish their SEO skills and adopt a self-fulfilling career with all their SEO guns blazing in 2020?
Are you one of these enthusiastic beginners’ who want to learn SEO in 2020 but don’t have a clue where to start? Let us guide you on how to learn the SEO basics and proceed as a professional search engine optimization individual without earning a degree from a renowned institution.
Why SEO Professionals Are In Huge Demand In 2020?
When it comes to learning SEO, it all revolves around the game of self-learning and dedication with sheer amount of hard work to prosper as a successful SEO Services in the ever-growing industry. Google guru is changing its algorithm more frequently than ever with major SEO changes lined up for the year 2020; with a pressing need of having an online identity, more and more businesses are developing their websites which increases the demand of intelligent and tech-savvy SEO professionals in 2020.
Surprisingly, when you are a beginner, you can find hundreds of guides and sources on the Internet which may intrigue you with useful information. However, things are not so rosy for the SEO beginners because many guides can confuse you and it is hard to find a universal beginner’s SEO guide to kick start your SEO journey. For the sake of learning, let us guide you to have a clear sense of a holistic SEO learning path to move on towards your professional journey.
What is SEO? How Does it Affects Websites?
Before we jump into the useful advice we have in store for you in this article, let’s gain a little insight related to what exactly SEO is and how it works wonders for business websites? SEO comprises of different strategies planed and implemented to enhance the visibility of websites and rank them higher on the search engines such as Google, Yahoo, Bing, and Yandi to name a few. SEO allows businesses to drive more organic traffic on their websites with greater ranking in SERP Search Engine Results Page.
SEO mainly depends on the website content, structure of the website, and links on the website. SEO professionals have to master the art of developing strategies and use tricks in a way that a search engine like Google can understand perfectly.
In 2020, the importance of search-engine-friendly websites is mammoth to provide the best User Experience UX. We encourage you to invest your time and energy in SEO to get excellent results as a beginner and boost your client’s websites at the top of Google search. If you are ignoring search queries, Google will also ignore the websites you are trying to rank. Therefore, search engines are improving every day to crawl a website more effectively.
What it Takes to Learn SEO as a Beginner?
Without a doubt, SEO for beginners is a bit daunting and complicated, but if you don’t lose your track and understand the basics of SEO thoroughly, you can never end up as a loser. Even as a beginner, you can make a huge difference as an SEO player by learning from the vital resources available on the Internet.
However, reading, learning, and R & D are just a part of the game; you need to thrive as a beginner by doing as much practice as you can. For becoming an expert in your niche and earn thousands of dollars, the first step for beginners is to show their willingness to learn and practice.
How Google Works: White Hat Vs Black Hat SEO?
You might have heard the terms such as ‘spiders’ and ‘crawlers’ as a beginner but don’t know where do these spiders crawl on the websites? Just remember as a successful SEO professional, you will have to focus on white hat SEO for the rest of your life.
White Hat strategies include SEO optimized content, well-labeled images, relevant links and references, impeccable spellings and grammar structure, and unique and relevant page titles. On the other hand, Black Hat SEO involves strategies that only losers adopt such as using duplicate content, stuffing keywords and invisible content, redirecting the visitors to another page, and including links from dead websites or irrelevant pages.
Google will also approve and admire you when you focus appropriately on your keywords research, On-page SEO, and Off-page SEO. Let us get a good idea of what these terms are:
Not many beginners’ guides on the Internet are explaining the importance of keywords research to the newbies. Ignoring this factor can be a downright criminal in the SEO game in 2020. Keywords are words or phrases which users search on the search engines; you must be aware of and understand different keywords related to your niche or topic in order to learn SEO effectively.
Depending on the search volume, different keywords have different values. Keyword research is vital because it helps the professionals to identify the intent of the users. Therefore, a career declining move for an SEO beginner is to ignore the keywords research while building their skills.
The on-page term relates to everything being displayed on the website page done with programming. For On-page SEO, you need to learn how to optimize different pages of your website and posts for search engines. On-page SEO also relates to optimizing content for the search engine to rank your website higher. You can use different tricks for On-page SEO including:
- Start the title tag with your keyword
- Leverage SEO-friendly URLs
- Add Modifiers to your title
- Wrap your title in <h1> tag
- Wrap sub-headings in <h2> tag
- Use credible outbound links
- Boost the website speed
To build your domain authority, you also need to build skills in learning Off-page SEO just like you did in On-page SEO. Off-page strategies help to make our website more trustworthy and credible for the search engines. But how does that happen exactly?
I don’t take the gene’s lamp to build domain authority. You need to get your website referred by other valuable sources online related to your niche. This strategy is technically known as ‘link building’. You can post high-quality content on the Internet and share it with many interested people looking for a solution in your content.
Therefore, the link building technique is great because it allows you to create something awesome and share it with the rest of the world. However, effective link building strategies must be followed in the competitive SEO environment. Better link-building strategies will certainly pay you with improving SERP rankings.
So now that you have a better idea about what SEO and Digital Marketing are and what it does to improve the ranking of websites, you can get to work immediately on building your skills related to the above mentioned skills. Invest quality time in learning SEO basics first, and then practice strategies such as content creation, link building, keyword research, and On-page SEO to master these basic skills to embark upon your journey of becoming a top-notch SEO professional in the competitive industry.