You’ve spent hours and hours creating the perfect website, but you’re struggling to pull a bigger audience from Google. Most business owners hit a wall here and don’t know how to work around it.
That’s why you’ll want to learn basic SEO, Search Engine Optimization if you want to succeed in creating a high-traffic website.
SEO aids in ranking various websites on Google and other search engines. In other words, it allows your product or services to be easily viewable within a search engine. Companies benefit and profit from having their website rank within these indexes.
Have you already tried the basics of SEO with no great results? How exactly do you use Search Engine Optimization to beat the competition?
Here are three ways you can boost your ranking through SEO.
1) Analyze Website Analytics
You can adjust your site ranking by researching your analytics. Analytics show data that allows you to track the performance of your websites. This can include the number of site sessions or views over a certain period.
This data will allow you to see how many times visitors land on your site. Or, conversely, you can see when those site session numbers drop. In addition, you can also see the location of those visitors to narrow down your demographic.
Many cloud-based website builders, like this Naples SEO Expert, offer tools to help you navigate these analytics.
2) Research Keywords & Backlinks
Another important aspect of SEO campaigns is researching the right keywords and including backlinks.
The keywords are what users type into the search bar to help locate your website. Implementing the right keywords onto your pages heightens your chances of consumers landing on your page.
There are two important places on your website pages that will help bring users to your site if you use keywords:
- The meta title and description of your page
- The first heading of that page, or the Heading 1
Use keyword research to find out the most effective long and short-tail keywords for your business niche. Then, use them in these areas and see if you receive a bigger draw.
Then, use backlinks to help create even more of a pull. These occur when another website links back to your site. A valuable website possesses authority by allowing a more popular website to give them free press through backlinking.
This is where keywords come in handy again. Keywords can also link back to an individual’s page.
Placing keywords in these locations communicates to Google that these are relevant pages for a user’s keyword search. Google will use your page to answer this query, thus boosting your business prospects and bringing your more visibility.
3) Create Original Content
Increasing competition online makes it difficult for your work to stand out. There are hundreds of look-a-likes when it comes to trending content. So, your focus should be to find a trending subject and make original content based on that material.
The safety net for all your work should be creating engaging content that will capture your audience’s attention. Search engines seek to share content that is both entertaining and informative.
Create eye-catching content for both your blog and your static pages. As your content is shared, you will create loads of new traffic for your website.
Try to find a new angle on what you’re selling that your competitors don’t offer. Like an effective salesman, work on how to properly pitch your product or services in a way that keeps your audience’s attention.
SEO is a highly effective method of pulling in new traffic for your website. However, you need to know how to use it well if you want the best results.
By utilizing these three tips, you are more likely to draw fresh eyes to your page from Google. The more visits you receive, the more growth you’ll see in your business.