How To Use Google Tag Manager For A Better SEO Experience

Google Tag Manager is one of the numerous tools available to SEOs. It can provide an overwhelming amount of chances (GTM).

What precisely is GTM? It is essentially a platform for managing scripts that enables you to add scripts, tags, and lines of code to your website without the aid of a specialist. With these scripts loaded, you may use your UX tracking program, integrate dynamically created Schema, set up an event to track button clicks, and more.

GTM is a helpful tool for your fundamental SEO needs based on these qualities. The most beneficial techniques for using Google Tag Manager for SEO are listed below.

Google Tag Manager (GTM): What is it?

Without changing the source code, you can deploy and manage marketing tags without changing the source code using Google Tag Manager.

Here is a rather basic illustration of how Google Tag Manager functions. A third data source is shared with your website through Google Tag Manager, Google Analytics. It is easy to manage many tags when the code is stored in one place.

A Brief Overview of Google Tag Manager’s Operation

Updates to two things are possible with Google Tag Manager:

● Your website’s tags. This includes marketing and optimization tags like Floodlight counter, AdWords conversion tracking, and Google Analytics, among others.

● Configuration values. These are the mobile applications you have developed. You may alter your setup parameters easily if you’ve created a mobile app. This covers everything like ad placement, break times, game mechanics, etc.

What Advantages Does Google Tag Manager Offer?

Why need you to utilize Google Tag Manager? Apart from its user-friendly interface and the convenience of having all your tags and code snippets grouped in one location, GTM offers several unique advantages to SEOs and webmasters.

1. Save time: Using Google Tag Manager, you may modify your code snippets whenever you choose, and the modifications will take effect immediately. As a result, there’s no need to wait for your web development team to finish adding the necessary code to each website page.

2. Improved Tag Management: Many websites use several tags and snippets. By utilizing various “versions,” GTM enables you to clean up the code of your website and makes any further changing of tags and snippets simple and quick.

  • A website’s performance and loading time can be improved by adding tags and snippets to each page, which results in fewer requests for individual information from your website. As a result, you will enhance user experience and response times.
  • After your website is published, debugging your code can be costly and time-consuming. However, you can quickly fix any broken code using Google Tag Manager. Then, when you relaunch your site, the changes will take effect immediately.

The ability to track website traffic, performance, and user interaction is essential for effective SEO Services Geelong. Google Tag Manager simplifies that work by compiling all required tags and code snippets in one location.

With GMT, you may obtain the necessary analytical data without overburdening your website with code snippets and tags. Both the user experience and the operational expertise are improved as a result.

How to Begin Using Google Tag Manager

Don’t stress if it initially appears difficult. You’ll start comprehending how everything works once you begin the setup process. A step-by-step tutorial for using Google Tag Manager is provided below:

1. Register for Tag Manager and Add a Container

Go to Google Tag Manager and click on establish a new account. The following information will appear on the new screen:

  • Include the name of your business or account.
  • For container setup and usage, including the URL of your website.
  • Accept the rules and regulations.

The following screen, which contains the code, will display you after you register a Tag Manager account. You must place the first code as high in the header as possible and the second code at the beginning of the body.

2. Put Some Code on Your Website

After creating your account and container and pressing the blue button, a new page will be displayed. This code should be placed on your website page where you want to use the GTM, right after the opening tag. There are many choices for adding titles at the bottom of the page. You can add them later, but it is advised to install Google Analytics at the very earliest, which gets us to our next point.

3. Embedding Tags, Such as Google Analytics

For instance, if you click the Google Analytics button in the screenshot above, you’ll be transported to a new page where you’ll be asked to provide information about your Google Analytics account. This entails providing the tool with information such as your Google Analytics ID and whether you have a Classic or Universal account.

4. Insert a Firing Rule

You can add what is known as a Firing feature, as seen in the screenshot above. This implies that you can add rules here if you want your Tag Manager to be aware of them for particular pages. You have three options: select an existing rule, all pages (often a good choice for novices), or write your own rule.

You can create a blocking rule and access advanced settings on the same page, where you can activate a custom tag firing schedule or add different versions to each container. It is advised to look at this link once you know how the tool operates. You are prepared to go on to more customized and advanced features because your options are rather extensive. You also can refer to the best SEO Services Geelong.


You can create a blocking rule and access advanced settings on the same page, where you can activate a custom tag firing schedule or add different versions to each container. It is advised to look at this link once you know how the tool operates and are prepared to go on to more customized and advanced features.

About the Guest Author

Ravi is CEO & Founder of Webomaze Pty Ltd. He believes in serving the industry with some unique solutions with a huge variety of services including web design & development, SEO Services, eCommerce development, and so on.

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