Of course, you want to create a marketing strategy that will help you achieve long-term brand awareness while also expanding your target audience and increasing your revenue. And for these reasons, implementing an SEO campaign is an excellent choice.
And if you aren’t too sure if an SEO campaign is really going to benefit your startup in the long run, you should consider the following proven benefits of SEO.
Boost Brand Credibility
Finding a local SEO agency to help you implement an SEO campaign for your startup is a great approach. And this action will leave your startup with boosted brand credibility in the long run.
An SEO campaign will ensure your startups’ website ranks high on search engines such as Google. And ranking high will prove that your business is credible, as only high-ranked pages are generally considered quality and trustworthy. In turn, this will boost brand credibility substantially. And credibility is vital for all businesses, but more so for startups that are yet to break into the market.
It’s Incredibly Affordable
If you know how to create an SEO campaign on your own, it won’t cost you a cent. However, it is generally best to leave the task to the industry experts to ensure you will see the results you want. With that said, SEO remains an exceptionally cheap marketing tactic.
The element of affordability is just one of the reasons almost every startup out there considers SEO at one point or another. Your SEO campaigns won’t set your startup out financially at all, unlike many traditional marketing tactics that can cost a massive fortune.
Support Your Content Marketing
A couple of decades ago, Bill Gates made it pretty clear that content is king, and this is yet to change. For this reason, most businesses out there have included content marketing into their marketing strategy. Yet again, content marketing is pretty affordable, just like most other digital marketing tactics out there.
And your SEO implementation will genuinely fuel the success of your content marketing efforts, as these two tactics work hand-in-hand. So, if your startup is already using content marketing tactics, you should strengthen your strategy by adding an SEO campaign.
Maximize PPC Campaign Success
SEO basically ensures that your business is visible on search engines and favored above others. For this reason, it will also strengthen your PPC campaigns. And PPC campaigns have become a staple marketing campaign of late.
These two marketing tactics also work exceptionally well together, supporting each other’s functions to ensure optimal results. Your startups’ paid-per-click advertising campaigns will rank higher on search engines, and therefore, SEO can almost promise that your campaigns will be successful.
Expand Your Audience
In addition to strengthening your overall marketing strategy by supporting content marketing and PPC campaigns, SEO can also help you expand your target audience to all new heights in a significantly short space of time. And because your competitors will be investing in SEO, you should also ensure you maintain a competitive edge on the market.
Google search gets around 90% of all online traffic, and so, by ensuring your site ranks high, you will have access to a larger audience as a direct result. And this benefit can benefit sales and revenue while ultimately improving your bottom line.
Improve User Engagement
An SEO-optimized site will improve the user experience, which will enhance retention by boosting engagement. If your site is more functional and easier to use, your site visitors will be more likely to purchase your products or services simply because your site is engaging and user-friendly.
SEO works by ensuring your site is visible to your audience and that search engines will favor your site as the most relevant result. However, SEO brings about so many proven benefits for businesses that it would be a mistake to opt-out.
Not only will you not have to spend a fortune on including SEO in your marketing strategy, but you can also rest assured that you will see excellent results from the decision. Instead of relying on outdated traditional forms of marketing that will cost a fortune while providing minimal effects, you should consider digital marketing tactics such as SEO, content marketing, and others that are pocket-friendly and effective.
Furthermore, it’s generally best to opt for a reliable agency that has already made a reputation for providing effective results. You should also compare rates and avoid the cheapest service to ensure you spend wisely on effective results that will enable your startup to flourish.