Importance of Marketing Automation Software for Businesses.

According to a survey in 2018, 49% of companies are using marketing automation software for daily work in the organization.

Automation tools are one of the deep techniques. It mixes many kinds of work. This also manages the execution process and design process. With the help of automation, a path develops between humans and machines. This path helps to complete the projects and tasks. Automation includes various tasks like charts, data lists, execution of files, and many more.

Automation of work gives high-quality skills to heavy projects in an organization. This checks for technical errors in every stage and makes the project perfect in every stage. Finally, consumers or high-end users get the best results from the project. It is good if you use automation tools in your workplace. Automation gives quality content and perfection for the project. To attain huge success then perfection is also one of the main items. 

Marketing automation software helps in managing resources, communication networks, and many more. Marketing automation manages the functions of various marketing campaigns. There are social media, blog posts, emails, web pages, and many more. Marketing automation makes the work easy and also saves time for the employees. It uses creative, attractive, strategic, and logical campaigns to create results. 

Marketing automation allows users to create cross channel paths for customer service support. One of the main goals is delivering the right data to the right people. This earns the trust of the customers towards the product or company. 

Benefits of Marketing Automation

Source: PeppyBiz

For traders, marketing automation software gives more income and profit by targeting the right customers.

  • Identifies individual customers and buyers. 
  • Automation filters the customers and arranges them based on their interest
  • Helps in calculating the participation of everyone in marketing campaigns 
  • Automation tools track the buyers and recommend the right services
  • Arranges the customers in a list based on their priority products
  • Improves the rate of ROI 
  • Targets the right customers and uses the budget wisely
  • Helps in uniting all the marketing campaigns 
  • Brings all the data from multi-channels into a single platform
  • Uses the tools for repetitive tasks and work
  • Saves the time of employees and increases the productivity

Automation creates realistic and proper planning for any project. This also solves chaos among the members of the project. Using various kinds of solutions, it sets goals for the project. Increases teamwork by providing a platform to share ideas related to the project. It gives multiple reminders to meet the deadlines of the project. Plus, manages the financial and human resources without any waste and makes them productive. Almost solves all the technical errors to create a mistake-free oath for the project. Integrates the project team with systems, associations, and many more. 

Automation tools help the company to save money and control the budget of the project. It governs and adjusts the changes in the company and makes it easy for the project to get used to the changes. Moreover, it helps in supervising and reviewing the quality of the project and stores the reasons for failed tasks and gives a warning if the same mistake appears again. This keeps the track of every data and information of the company and provides milestones of the projects for the customers. It keeps a tab on every project and also on the team members. Finally, using all the marketing automation software tools results in high profit and success for the business firm. 

Stats on Marketing Automation software

  • According to a report by Demand Gen, a total of 91% of users are saying that marketing automation is important to their organization
  • A report by Venture Harbour, 2020, reports that 79% of successful companies are using automation tools for more than 3 years.
  • 74% of users are saying that automation software is saving the time of employees, revealed by Demand Gen Report.
  • Gartner survey reveals that 29% of the total marketing budget is spent on Automation marketing technology and 21% is spent on advertising.
  • Salesforce, 2020, reports that almost 68% of leaders and companies are using marketing automation software.
  • Research by Martech Today states that paying for automation software solutions until 2023 may reach up to $25.1 billion.

Best Marketing Automation Software

Source: PeppyBiz

1. PeppyBiz

PeppyBiz is an online forum. It fulfills the needs and tasks of corporations and businesses and is pocket-friendly and inexpensive software. This is a great choice for a startup or small business firm. PeppyBiz gains trust and is in use by many famous enterprises. It has features like time-specific Gantt projects, tasks with a deadline limit, various calendar views, file sharing. Other features include powerful automation tools.

2. Omnisend

Omnisend is one of the fresh marketing automation software. This is available since 2014. The software provides integrations with WhatsApp, Facebook, and other third-party apps. It offers many innovative features and easy to use software. Some of the features are templates, time triggers, and many more. 

3. MailChimp

MailChimp is one of the popular marketing software. The software has the best automation solutions for any company. They offer a free plan which is more than enough for a small business. The free plan comes with 12,000 emails per month and email subscribers to up to 2,000 customers. Their free plan contains analytics, transactional emails,  autoresponders, and tons of third-party app integrations. MailChimp free version is available for both iOS and Android. It has live chat support and knowledge-based questions and answers. 

4. ActiveCampaign

ActiveCampaign is one of the best software for marketing automation. It has a visual automation builder, A/B split tests, inbuilt CRM management, and many more. This is in use by more than 90,000 small and fresh businesses. ActiveCampaign offers a very say to use software and inexpensive software. This software offers powerful automation tools.

5. Hubspot Marketing Hub

HubSpot has templates for landing pages, sales emails, blog designs, and many more. HubSpot has been active since 2006 and is increasing its customers. HubSpot software contains free and powerful CRM, email marketing, Service Hub, Sales Hub, Marketing Hub, and ticket management system. One of the features of HubSpot is it can register the contacts in a sequence. As for now, Hubspot software is in use by more than 68,800 customers in 100 plus countries.

6. GetResponse

GetResponse has a 30-day free trial and also one of the famous marketing services. It offers several automation tools, drag and drop builder, and many more. GetResponse supports integrations with other third-party apps. 

7. Bitrix24

Bitrix24 is also one of the best automation solutions. This software is available in different editions. They are mobile, cloud, and open-source versions.  Bitrix24 is suitable for small business firms and it is also good for private groups. This software is in use by more than 4 million corporations. One of the best features is this software is free of cost for small business teams with 12 or less than 12 employees. This software is easy to organize the data, documents and it has one of the best chatting features.

8. AWeber

AWeber is best for small and medium-sized businesses and also this is one of the best and oldest software. It offers a free plan that limits to 500 users. This offers easy software with automation tools, canned HTML email templates, email tracking, autoresponders, and seamless integrations. Webinars, live chat, phone support, and several tutorials offer support services.

9. Moosend

Moosend offers the best marketing software for beginners. This platform has features like work automation, visual campaign builder, weather-based email updates, canned templates, and powerful AI. It gives a 25 percent discount to non-profit organizations that purchase the software plan. 

10. MailerLite

MailerLite offers a free plan. It has inbuilt CRM software and the best automation software. This software has a support system that includes live chat, Mailerpro, video guides, tutorials, canned response, and 24/7 email support. Some of the features are click maps, RSS Campaigns, mail automation, landing pages, drag and drop editor, and many more.

11. Drip

Drip is one of the best marketing solutions. It has powerful automation methods, sales funnels, and email segmentation. This is good for e-commerce websites, digital marketers, and bloggers. Drip software helps in sending bulk emails. It has support systems like live chat, webinar, free guides, tutorials, and automation activity. 

12. Pardot

Pardot has been available in the market since 2006. Pardot provides automation tools that increase communication between squads. The software educates the recent and fresh leads and keeps an eye on the lead management methods. Some of the features are search tools, landing papers, public connections, and systems. Other features are templates, a visual build editor, several reminders, instant sync data options, and many more.


Finally, for any business organization marketing automation software is important. Because it automates most of the tasks and makes the results profitable. Automation tools help in increasing revenue and growing a powerful marketing team. So, it is important to have automation software as it makes tasks easy and effective. Many companies are providing software. So, select the software carefully that meets your company’s requirements and also gives profit.¬†

About the Guest Author – Sara Williams

Sara is a Content Writer at PeppyBiz. She is not only a creative writer but also paints a beautiful canvas. She makes sure that you are left with no doubt about keeping up with marketing and sales.

Related Articles

Leave a Comment