4 Time-Saving Process Automation Your Small Business Should Know

Businesses that can lower costs while maximizing productivity will always stay ahead in their industry. Thanks to the latest tech trends in business, companies across various sectors can now improve their processes seamlessly with the help of automation technology.

Whether you’re a small or established brand, adopting an automation strategy will allow you to save more time and effort while improving the bottom line. With detailed planning and proper implementation, you can reduce overhead costs, improve customer satisfaction, and allocate your time to more important matters. Here are the processes of your business that you can automate with ease.


Nowadays, the latest innovations in business tech can cover different areas such as email marketing, customer acquisition, and ad targeting. Most of these tools are free and can leverage the strategies and campaigns you’ve produced. Simply put, marketing automation will help you maximize your budget.

One popular example is how email marketing software can effectively send news and offers to the right people. Getting high-quality leads is challenging on its own, and going out of your way to send personalized emails can take up a lot of time. But letting your email marketing software take charge of your promotions can make a big difference in your daily productivity.

Marketing automation software will also help you create and utilize a credible customer database. Collect and use customer information to gain an edge over your competitors. As you acquire customer information, take note that it’s also your responsibility to protect your clients. 

Given that data breaches have been a hot topic in recent years, business security should be one of your main priorities, as well. A small leak can tarnish your whole reputation, and penalties are now more expensive than ever. 

Improve your marketing ROI today. Automate your process with the help of these platforms.


Sorting files, processing orders, and monitoring your inventory, aren’t the most valuable tasks to accomplish, but they are required nonetheless. These tasks may sound like they aren’t hard to do, but when complied in large amounts, it can be very tedious and overwhelming.

To simplify things, automation will give your staff more flexibility. When your employees are swamped with too many tasks, the first instinct of business owners would be to hire new employees or acquire the services of an offshore team. However, this can get very expensive and can cause financial strain in the long run. 

By automating certain operations of your business, you can save more money while delegating assignments more effectively.  By removing the load given by routinary work, your employees will be able to perform tasks without any delay or distraction. Other than letting your software do the paperwork, you maximize company productivity further by investing in HR tech, as well.

Here’s a list of office management programs to get you started.

Customer Service 

If you want to have loyal customers, remember that loyalty is earned through positive experiences. You may have an excellent marketing strategy and competitively priced products and services, but all of that may go to waste if you’re unable to provide top-of-the-line customer service.

Personally addressing the concerns of your clients is a good practice, but if you’re getting hundreds of inquiries in a day, it will take you some time before you’re able to reply properly. Given that response speed plays a part in defining customer satisfaction, you may end up losing several conversion opportunities if you’re unable to give quick and easy solutions.

Thanks to chatbots and other communication tools, business owners can reply to hundreds (and even thousands) of inquiries within a day. If you have a business page live on Facebook, using a chatbot can pave the way for pleasant customer experience by attending to customer issues and providing information 24/7. 

Take note of these customer service software to improve customer experience.


Automation software can have the same impact as a sales representative. By helping you track the current state of your leads, you can nurture them further and ensure a smooth transition from one stage of the buyer’s journey to the next. 

When clients express the intention to purchase, it will take them some time before they decide to make a transaction. In fact, 73% of the leads you’ve acquired aren’t ready to do business just yet. This is where automation and lead nurturing come hand-in-hand. 

Nurturing your leads can increase your sales by as much as 20%.  Automation software can ensure that the content and other resources you make will reach the right person at the right time.  

Final Takeaway

In a fast-paced world, managing your time effectively will ensure your brand’s success. If you want to scale your business further, implementing automation software in your processes is a must. One less task out of your daily workload can make a big difference in both employee and company productivity.

If you plan to adopt an automation strategy, you’ll need to clearly define your long- and short-term goals and identify gaps in your workflow. Once you’ve identified the bottlenecks, you can allocate your resources and meet business requirements by investing in the right tools. 

About the Guest Author

Barbara Davidson is a Senior Content Writer at Enova International and a contributing writer to various business and finance blogs.

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