You probably have a basic understanding of search engine optimization. But, you wish to know the fundamental difference between image, voice, e-commerce, mobile, technical, and local search engine optimization practices.
No worries, you have reached the right post.
The search engine optimization processes can be divided into on-page and off-page, technical and non-technical categories. Agencies offering professional SEO services can assist you with all. They don’t use the one size fits all approach and plan the strategy as per unique business needs.
Practices slightly vary depending on your website and desired goals from the campaign. Here are the primary aspects of the most used SEO approaches.
1. Local SEO
Customers are searching more for local businesses to help the community. Will your business show up in “near me” results? If it doesn’t, you are surely losing out on a lot of business. And this is where the local SEO plays a crucial role. The branch of search engine optimization needs a targeted and strategic approach compared to general SEO.
What do numbers say? Now you might feel like finding more stats.
Presence in the local search landscape is significant for both local businesses selling online and at brick-and-mortar stores.
What’s the difference in approach?
As a part of this SEO category, experts ensure the selected business website makes it in the local search result.
City-specific, local keywords remain the focus areas instead of national or global ones.
Link building, on-page optimization, and content initiatives are focused on localized intent.
If done right, local SEO ensures local consumers find the business information in search results. It brings consumers a step closer to a transaction.
Steps to get started:
- Ensuring the Google My Business Account displays accurate information
- Urging customers to post reviews
- Creating content on local events and news
- Optimizing the site and blog for local keywords
- Creating a location-specific “About US” page
- Registration with online business directories
- Link signals with high-quality backlinks
2. Voice Search
Voice SEO branch involves optimizing the site and content to ensure it appears in searches performed via voice assistants.
You might wonder, does voice search really matter?
The number of voice assistants in use has already crossed 4.2 billion in 2020. No wonder, by 2023, this number is expected to cross 8 billion, as per Statista.
Besides voice assistants in smartphones, the number of Google Home and Amazon Echo speaker users is also increasing.
People find voice search a more effortless and faster option than the traditional method of typing a search query.
Do you wish to stay ahead of the competition? If yes, your business needs to embrace technology. Focusing on voice search becomes even more crucial if your target audience uses such devices to search.
Besides SEO best practices, experts also focus on additional components as a part of the voice SEO branch.
Best practices for voice SEO:
- Optimizing content to address most searched questions
- Short, direct, and easy to understand format for content
- Focusing on Google snippets
- Ensuring that meta descriptions, lists, subheadings, and introductions are in order
- Using structured data markup (schema)
- Publishing content with keywords addressing local intent
3. Image SEO
You must have used Google image search to find pictures.
Have you ever wondered how Google analyzes billions of images to show you the most relevant ones?
Image SEO branch or technique ensures that website images get crawled, indexed, and displayed in search engine results.
Click-through rates are better for content that accompanies images. Thus, SEO best practices list includes image optimization.
Google uses AI to analyze characters of images then displays the best ones in image search results for relevant keywords.
However, despite superior algorithms and AI, search engines also rely on basics. Image caption, description, image titles, alt tags, image file name, and other elements are analyzed. If everything sets in order, you can expect your website images to appear in related search queries.
4. Optimization for Mobile
If not the whole web, Google has already implemented mobile-first indexing for a considerable portion of the world wide web. Put simply, in some cases; Google uses mobile versions of websites for indexing and ranking.
Most importantly, the mobile experience is related to Google’s three Core Web Vitals (CWV).
Do you wish to reach consumers in the right place at the right time and offer the right experience? Then there is no alternative to focusing on mobile SEO.
On average, more than 50 percent of search queries worldwide originate from mobile devices. On the other hand, 46.67 percent of searches are performed using desktops.
A responsive theme takes care of several technical aspects by automatically adapting to user devices. However, even these themes need fine-tuning. A professional SEO company can help in creating the best possible UX with a responsive theme.
Mobile SEO practices also help businesses in better rankings for localized results.
A quick look at Mobile SEO best practices:
- Offer the same content on mobile and desktop sites
- Ensure videos, images, and texts are crawlable
- Optimize responsive theme for a superb mobile experience
- Scale images
- The navigation menu should be clickable
- Ensure the CTA button is clearly visible
- Let Googlebot access your content
- Track mobile errors and resolve them
- Check mobile page speed from time to time
- Enabling AMP for faster load time
5. Technical SEO
Even a superb-looking website with content written by industry experts can fail in getting an appropriate ranking.
Are you wondering about the possible reason? Well, it’s technical, yes, Technical SEO.
The branch of SEO practices focuses on the website’s backend elements.
Visitors don’t appreciate waiting more than three seconds for the website to load. A page that loads slowly can prove to be a detractor.
Google PageSpeed Insights can offer a glimpse into page speed. You can check the speed for primary pages and make changes accordingly.
Besides usual SEO practices, try implementing the following elements:
- Use SSL
- Use fast hosting
- Remove duplicate content
- Ensure the website has an XML sitemap in place
- Add structured data markup code
- Ensure completion of Bing Webmaster Tools and Google Search Console registration
If the Core Web Vitals for your website are in place, you can consider your site can remain shielded from most problems.
6. E-commerce SEO
As the name suggests, the approach focuses on improving the online store visibility in search results. It is evident; better rankings result in better traffic and sales.
Organic traffic derived from SEO costs much less compared to paid search.
An e-commerce SEO strategy should focus on the following aspects:
- Focus on non-product-oriented pages
- Follow Conversion rate optimization (CRO)
- Use the Right Keywords as per user intent
- Write fresh product descriptions
- Give constant attention to home page tags, meta descriptions, and content
- Site architecture should be simple
- Conduct competitor research and make changes in your strategy accordingly