Running a business is challenging. Apart from ensuring that you provide excellent services to your customers, you also need to consistently work to keep your competitors at arm’s length.
With the fast-paced modernization today, almost everything has gone online. More and more businesses have created their own websites or switched to web-based business to reach more people. However, if your business is on the web, you have to work hard to get on top of the search result pages so more people can see your business. But to do this, you need to have a good Search Engine Optimization (SEO) strategy for all your web content.
Listed below are some of the most powerful SEO tips to help you stay ahead of your competitors:
1. Look For Relevant Topics
When you plan your content for your website, look for topics that are relevant to your niche and have a high interest among readers. If you don’t know where to start, try using a topic research tool for SEO to see trending topics and find out what people usually search for on the internet about such topics. This will also give you an insight into your competitor’s topics, which you can use to create better content.
Now, once you found the perfect topic for your next content, make sure it’ll be well-written. There’s no point in having a relevant topic when it doesn’t really provide valuable information to your audience who have questions that need answers.
2. Incorporate Top Keywords
When people look for a specific product on the internet, they use keywords to find the websites that might have them. The common keywords that they use on their search should be used on your content too so your website gets more chances of appearing on their search results.
If you have old content, you can update them by using online tools like SEO Scout’s keyword reporting tool, which will tell you which keywords you used are driving traffic and which ones aren’t. It’ll also help you keep track of the performance of all the keywords you used so you know which ones need changing.
However, when you add keywords to your article, avoid overstuffing with keywords especially if they don’t sound natural. Your content should have a natural flow, and shouldn’t sound too promotional. Too many keywords will be bad for your ranking, so just stick to a few keywords that deliver results.
3. Stay Updated
The strategies used in SEO sometimes change, usually when search algorithms are updated. What works a few years ago may be obsolete this year, especially when there are major changes in the algorithm of leading search engines like Google. This why you need to keep yourself updated about the latest SEO trends so you can update your content strategies as soon as possible, which will also give you an edge over your competitors who may not be as updated.
When you see new updates, check at least a few authority tech sites to confirm the changes and see how you can incorporate them into your current content.
4. Make Your Website Mobile-Friendly
There are more people with smartphones than personal computers, which means most internet users are also accessing the web from their phones. The problem is, most websites are primarily designed for desktop viewing, and not all of them adjust properly when viewed on mobile devices. And we all know what happens when we can’t navigate around a website properly, we just leave them. You wouldn’t want this for your website, especially when the majority of internet users are mobile phone users.
To make sure you can accommodate mobile users, your website should also be mobile-friendly. When you don’t optimize your website for mobile use, you’ll notice a high bounce rate, which means users are leaving your website fast after they click on it. Your high-quality content may also become useless for mobile users if they can’t even read it properly in the first place.
5. Don’t Forget Your Social Media Channels
Social signals have no direct effect on SEO ranking. However, a good number of shares, likes, and discussions can help you get more exposure, and if you always promote a link to your website, you’ll get more visitors on your web pages.
It would also help to have social media sharing buttons on each of your articles on your website. This will make it easier for readers who want to share your content on social media, which will also add to your visibility. Most brands also use this feature to promote their website content on their social media, where there’s a higher engagement rate than on search engines.
Staying ahead of your competitors can be challenging on the web where most niches are saturated already. With hundreds to possibly thousands of competitors on the web, it’ll just come down to who has the best SEO strategies, so don’t underestimate the power of a well-planned SEO game, and make sure you’re always on top of the changing trends.