At all cost, success will not simply come your way. It requires a lot of investments including time, effort and finances. Like any other success, triumph in a business comes with pretty hard work.
With lots of individuals putting up their own businesses all desiring to be on top of the competition, thriving in the market becomes harder and harder.
If you’re a Filipino businessman, you probably scribbled through John Calub’s Blog for some tips to succeed and become money-magnet. You might also have been introduced to some marketing steps and heard about Search Engine Optimization (SEO) attracting huge conversions to various businesses, from SMEs to large companies.
However you thought: Is it really worth it to invest in SEO? How crucial is it for your success?
If you’re amongst business managers and owners who are thinking twice with how SEO works, then this article will help you find out!
Also read: 5 Digital Applications that Will Change the Way You Do Business
Keep on reading.
Almost everyone today is online.
Never before in the history of mankind people become this connected and intertwined. Individuals now have been utilizing every social networking site available – from Facebook, Youtube, Instagram, Twitter and Tumblr. And this is particularly obvious in the Philippines.
As a matter of fact, Philippines is still considered as the Social Media Capital of the World.
A conducted global study, Digital in 2018, revealed that in 2017, “Filipinos spent an average of 3 hours and 57 minutes in social media every day.” Moreover, the research also found that the country’s number of internet users, often called as netizens has grown by 27% in the past 12 months.
With these figures, it’s only wise for businessmen to take advantage of prospects’ availability online. Reach to a web design company in the Philippines to help you reach thousands of prospects.
Search engines are people’s go tos.
When people want information right at the very moment, they’d go to the search engine. They are likely to type queries to browser’s search box, or navigate to their favorite search engine such as Google, Yahoo or Bing, for the information they need. The search engine is what drives the wheel for potential customers and leads to reach you.
Also read: Why Every Business Owner Should Learn Accounting Online
Here in the Philippines, “a Filipino consumer typically makes an average of six to seven searches online while considering two to three brands before making a purchase.” This is according to the Path to Purchase report by Google and Kantar TNS.
SEO is what you need.
Here’s the thing: You can have the best products and services waiting to be discovered in the market. However, these all would be nothing if no one knows it exists.
That being said, you should begin taking your business online through building an easy to navigate the website and creating social media pages for further audience engagement. After that, get some expert’s help with your site’s optimization, better if you can contact an SEO in the Philippines; not only they offer cheaper services, they also have built a good reputation when it comes to quality works and outputs.
Your desire for a successful online business campaign would be to get as many visitors as possible to arrive at your site. This plays an important role in your brand’s visibility, of the products and services you’re offering.
When you incorporate proper on – page and off – page optimization, you won’t only boost the presence of your site; it will send targeted traffic back to the information offered on your site, too. It will thus help in branding your site to become an authority in your specific niche.
Despite the desire to have huge quantities of traffic back to your site from the search engine’s are your goal here, not any old traffic will simply do you wonders. You need to have precise, targeted traffic which represents what your site is offering.
Search engine optimization also involves effective keyword researches. This tactic can help you big time in reaching your objectives. You sure know that the greater online presence you have within the search engines, the greater amount of customers, leads and sales you can generate!
It’s a no brainer at all: The higher your website is in the search engine results pages for a given keyword phrase, specific to your page, the greater amount of targeted traffic you will receive back to your website.
| About the Guest Author:
Edwin Deponte is a motivational writer who is also passionate about Social Marketing. He believes in others’ abilities and tends to bring out people’s hidden potentials through his words of inspirations and motivational articles.