Search Engine Optimization (SEO) is, without a doubt, a vital part of any marketing strategy. It is a practice that plays a crucial role in getting your website to rank higher on a Search Engine Results Page (SERP) which contributes to bringing in more traffic to your website. Albeit other online marketing strategies also turn out to be effective for businesses, but SEO is solely responsible for increasing conversion rates and generating more revenue for the company. This is something that is unlikely to change in this brand new year, but that doesn’t mean you can still use the old marketing strategies.
Google algorithms have been changing more frequently than ever. Every other week, we come across the news of some big update in the SERPs. In this case, you must make an effort to figure out what SEO trends are on the rise so that you can do whatever it takes to update your website accordingly. This way, your customers would be able to find you on the top of search engine results. If you are unaware of the SEO trends that are more likely to dominate in 2020, then this article is for you! Without further ado, let’s dive into the SEO trends that you need to know for 2020.
Voice Search Is Here to Stay
As a business owner, you must be looking for effective ways to rank your website on the top searches of Google. In order to so, you must master the art of giving the right signals to Google. This is how you can optimize your website for the search engine and its users as well. Millions of people are already making the most of Voice Assistants in their everyday lives, that too actively. Since more people are now preferring voice search over typing, there is a good chance that Voice Assistants are going to be a burning topic in the year 2020.
To give better results for voice searches, the content creators need to make sure their content contains scalable phrases for search engines. Now you must be wondering why? Well, it must be done because when users speak their search query, phrases automatically become longer and more complicated than the phrases that are typed on Google search engine. One thing that should be kept in mind is Google is too smart to understand language and synonyms. So, it would be much better if you focus more on incorporating phrases rather than keywords. This is how you can give Google more to work with.
Rely on Google Voice Search
You can rely on Google to feature the voice search results in the form of snippets. A featured snippet is a highlighted box that is displayed on top of the search results when you Google something; the best thing about this feature is that it answers a question in a super-impressive way. But the question here is how do you get one of those? The best way to do so is to leverage tables and bullet points on all types of content on your site. Why? Because Google is capable of reading them easily. Besides that, it ends up displaying it in a featured snippet. This is one effective way for your content to qualify for it. Another advice of ours is that you must focus on providing interesting content to your audience. In the end, it is all about satisfying the queries of your existing and potential customers.
High-Quality Video Content Will Create More Lucrative Opportunities
In 2020, Content is still going to be king. Video content is going to gain more popularity. Videos are an essential part of our lives as they can be used for learning purposes. Through video tutorials, you can not only learn how to cook and stitch but also it can improve your skills. Not only that, videos have made studying a whole lot easier. You just have to be connected to a reliable internet connection to watch those videos. If you face streaming issues, then you should invest in Windstream online. So, whatever the content you are creating for your audience, make sure all videos are searchable.
On the one hand, it is crucial for a business owner to curate content tailored to the unique needs of their audience who mainly consume video content. Young people fall into this category of consumers because they are always in search of fast and entertaining content. On the other hand, you must consider making the most out of the video sitemap of the most popular platform YouTube to communicate strong keywords. On top of that, you can use this platform to share other relevant information in the metadata of your videos.
The Loading Time of Your Website Will Have an Impact on Your Business
As you are already aware of the fact that page speed is closely linked to the dwell times and bounce rate of your website. Hence you need to keep in mind that the loading time of your website will undoubtedly remain a huge consideration in the year 2020 — especially when it comes to increasing the search engine rankings of your site.
To get better lucrative opportunities, it is important to optimize your site for performance on a regular basis. As a marketer, you must make every possible effort to speed up your site in general. You can do so by optimizing your media files and implementing a caching solution as well.
Conclusion
As the year 2020 has just started, it’s about time that you start evaluating your SEO practices, that too critically. Also, the competition of online businesses continues to increase and more and more new websites are being launched. It means that several businesses are vying for a top search engine ranking. Hence now is the time to leverage current SEO trends because it is the most effective way to guarantee visibility. Investing in a good SEO strategy extremely important since websites have no choice but to meet specific requirements set by search engines like Google.
