The principles of search promotion in 2019 are actively changing. Artificial intelligence, big data are developing, and this has the most effect on the work of SEO specialists. Yandex and Google update ranking algorithms and machine learning methods. Let us consider in the article what is going to change fundamentally in SEO in 2019, and what trends are to go along with.
Rank Brain – Actual Meaning
The main trend of 2019 is ranking taking into account the actual meaning. Rank Brain and CatBoost are focused on this; new methods of machine learning from Google and Yandex, accordingly. Thanks to the development of artificial intelligence, search robots analyze words or phrases and look for clues. This is important to work with specific requests – with which the search engine has not previously encountered. It analyzes the query and makes hypotheses about what synonyms may be needed.
The efficiency of request processing is increased by times. Everything that the user enters is simplified. And in the results show the answers to the clear wording of the search engines.
The appearance of poor quality content on the site is impermissible. However, “low-quality content” is a too abstract concept. In simple words, that it actually includes:
“Canvas” text with a large number of keywords. This is a re-optimized text, useless for users.
- Unread texts with many different errors.
- Irrelevant texts for link promotion.
- Text and meta tags do not match.
- Duplicate content – repeated on different pages
- Non-unique texts taken on other sites.
Micro marking for clicks
The general trend for Yandex and Google is an increase in ad units, the appearance of quick responses at “zero positions”, the ability to comment directly on the issue and leave comments without going to sites, the development of marketplaces, etc. Organic results go down, so users choose sites from the first or second page more often.
It becomes more difficult to compete, so in 2019 it is important to work with snippets:
- Clear and simple Title
- Spam and duplicates free description
- Micro marking for articles, goods
- USP without template «advantages»
Micromarketing allows you to use additional tags and attributes in the snippet.
While materials from the “experts” on regional promotion continue to be published, in 2019, attention should be paid to local SEO. Search algorithms are being improved so that user requests are understood better and relevant results are generated.
The search in 2019, as in 2018, is focused on microlocal results. By analyzing the GPS data of the users, the results will offer the addresses of the nearest companies let alone show the route on request.
Sending requests using voice saves time and helps to avoid unnecessary manipulations with the phone. Requests that we “send” in a voice differ from textual ones, therefore, the result is different.
Also read: SEO Trends That Will Dominate in 2018
In 2019, SEO specialists should take into account the growing popularity of voice queries and refuse from direct online queries that are typical for text input. Natural queries lead to the fact that only sites with texts “for people” will remain an issue. Text algorithms have been updated and now they perfectly recognize SEO canvas written to enter the maximum number of keywords.
One of the SEO trends in 2019, the selected snippet is the quick response of the search engine. It looks like a part of the document in expanded form compared with other results – “zero position” in the TOP of the results.
Google selects one answer from the whole results. Most often on an open question or on the search for a certain fact. The answer is not chosen entirely by chance. To get to the block zero position, you need:
- Write down the words “What” and “How” in the question/answer document
- Create content in question and answer format.
- Use capacious texts, images, lists, and infographics.
| About the Guest Author: Melisa Marzett
Melisa Marzett is interested in many things and SEO is one of them. As a journalist and a writer, she keeps track of events 24/7. Currently working for http://skycustomwriting.com/, she enjoys writing, analyzing and providing with fine content. Her targeted audience appreciates what she does and always eager to read more. Apart from writing, Melisa practices yoga, meditation, goes to the gym, loves cooking and dreams of making a trip around the globe.