Climbing up the overcrowded ladder on your way to the first page of organic search results is extremely labor and resource intensive. Competition seems to lurk around every corner of the digital landscape and only tested strategies can help you reach the top of search results.
However, with the right mindset and strategies, you can easily increase your search engine rankings. To make this possible we have highlighted some of the tips and strategies that are guaranteed to take you out of tough spots and give you an early footing in the SEO race.
We chose this broad term so we could talk about a lot of aspects including web design, the functionality of it and the quality of the content itself. These are the fundamentals that every team first prioritizes as they set their sights on SEO success.
When creating an online presence via a website, it is essential to design the website in a manner where every element is responsive, accessible and worth the user’s attention. Around 94% considered web design as the most crucial aspect when they make a decision on whether to go with a particular brand or not. Google’s ranking algorithms also value web design only if it is satisfactory to users and especially if it includes an intuitive and streamlined navigation system.
Page load times and support for mobile platforms have risen as the most important factors for a website’s SEO and ranking in recent updates. As a general rule of thumb, 3 seconds is the optimal benchmark for page load times, with any second longer than that leading to a 32% increase in bounce rate, a metric which search engine algorithms definitely take note of. It for this purpose that speedy webhosts including HostGator and GoDaddy are to be employed for best results.
Lastly, as far as the quality of content is concerned, it should match as closely as possible to the user’s query in terms of relevance. The ideas embedded within the content should be unique and original and should be presented in a manner that gives users value for their time.
Link Building and Blog Posts
If there’s an aspect of a brand’s content that Google and other search engines consider to be of paramount importance, is the simple idea that users always want the most comprehensive, relevant and authentic piece of content for their search query. It is for this purpose, two measures of authority were established known as Domain Authority (DA) and Page Authority (PA). To rank high on these metrics, you will need a strong backlink profile.
Backlinks, succinctly put, refer to links embedded across different places on the internet including various sites and social media channels, all which redirect back to your web platform. So the higher the number of links that redirect to your website and their quality, the greater is your vote of trust and confidence among Google.
Blogs and resource centers are a step in the right direction when it comes to boosting your SEO. This is because of two particular reasons. Firstly, embedding relevant links within the context of an article is much easier. Moreover, you can write “guest posts” for other websites in return for securing a backlink, a strategy that is gaining quite some popularity recent.
In fact, companies with blogs are shown to increase their chances of getting links by 97%. Secondly, it’s much easier to optimize written pieces of content for the desired keyword to gain traction among the search results. Almost 67% B2B marketers reported that they received leads by incorporating blogs on their site.
Some brands, are taking this up notch by introducing e-books, associated with their niche, that they’ll often hand out for free accompanying their product. Again, this is vital for spreading awareness in the online environment and though this might not be directly related to SEO, e-books serve as really good posts about the product provides a new marketing channel for the company and thus increases the possibilities of brand awareness.
Whether it’s ironing out errors and technical faults, or evaluating the user behavioural data better to improve the UI, data analysis is a must for devising new plans for approaching the SEO guidelines and eliminating any elements that are hurting your ranking.
These factors can include broken links, inactive URL segments or unnecessary load on the website that needs addressing. Using analytical tools will also help you remain aware of the new ways you can approach potential consumers and tips on how you can improve the functionality of your website.
Ultimately these tools will help improve your customer service levels and prove to search engine algorithms that you website can lure users in, retain them and not have them leave without a solution.
Such services, which can help you analyse various factors, include Google Analytics, Google Lighthouse tool, and a bunch of SEO-related platforms like Ahrefs and Moz that aid you in the link building process. Start looking for trendy keywords and even analyse the competition for any success stories you can gather to help you improve in your own game.
The competitive nature of the SEO landscape means you always have to be at top of the chain which requires an understanding of the new trends and strategies you can utilize to increase your brand awareness.
Key aspects that play into this attempt include securing backlinks for authority, setting up blogs and information hubs for keywords and utilization of a plethora of analytical tools to give you a deeper look at the SEO framework of your own web. At the end of the day it all boils down to your SEO efforts, if you want to rank higher, you will need to take every necessary step to make this possible.
| About the Guest Author:
Sohail R. Rupani