How Content Marketing Varies Across Media Platforms

As an entrepreneur, when developing your content marketing strategy, you need to learn how you can effectively repurpose the content you post on different social media platforms. This will help you avoid stale content on all your social media platforms. If you’re new in content marketing, you can get confused trying to figure out what content to post on what platform.

Here is how content marketing varies across different social media platforms:


Facebook hosts about 2.80 billion active monthly users making it the biggest social media platform on the planet. This is approximately a third of the entire world’s population which explains why it is such a massive platform for content marketing.

Many entrepreneurs and marketers rely on well-thought pages to promote their content, and for a good reason. This is because most Facebook users engage with these pages quite often as they display important information such as reviews, images, contact information and even maps.

Therefore, when posting your content on Facebook, you need to ensure that it is content that users can conveniently engage with. Your content should include pictures, videos, and even curated content that will help increase the engagements on the business page.

The best thing about Facebook is that users can share, comment and even tag their friends and family on the content if they find it interesting and helpful. However, this doesn’t necessarily mean that you have to share original content on your page at all times. You can simply share interesting content that is relevant to your brand.

Also, when posting your videos, ensure that they’re directly embedded into the post rather than attaching a link to it. This is because most users are likely to watch a video that is readily available on their feed rather than click on a link.


The majority of Instagram users are aged between 18-29. This means that Instagram is undoubtedly the ideal platform for you to promote any youth-oriented products. Therefore, if you specialize in youth-centric products and services, you should spend more time posting on Instagram than on any other platform.

The content you should consider posting on Instagram includes high-quality pictures of your products and even the making of the product. This way, you’ll be able to grow your Instagram following while also expanding your target market. On the other hand, if you don’t find any relevant high-quality pictures, you might consider posting user-generated content.

Additionally, you can also hire a graphic designer to create some high-quality pictures relevant to your brand. However, if you opt to post any user-generated content, ensure that you credit the original creator or simply ask for permission before posting.

You can also opt to post motivational quotes on your page or even create some interesting and engaging Instagram stories. If the content is interesting enough, your Instagram followers are likely to share it with other people, and it will help increase traffic and engagements on your page.


Among all social media platforms, LinkedIn is considered the most business-oriented. Therefore, you can effectively use it to share compelling content related to your brand and industry. The best thing about using LinkedIn for content marketing is that you can post a variety of content on their as long as it’s relevant to your brand.

For example, you can create posts elaborating important information about your products and services, blog posts, videos, infographics, high-quality pictures, and more. Such content will help attract even more users to your page for relevant information about your products and services, job postings, and your business activities.

However, when creating content for your LinkedIn page, you need to ensure that your summary is captivating enough so that users can look over, and continue reading. There are professionals who offer an online LinkedIn course that you can take to learn more about LinkedIn marketing. In this course, you’ll learn how to create engaging content to maximize sales opportunities.

Summing Up

Even though you’ll need to come up with different content for your social media platforms, you need to ensure that the tone is the same. This way, your content marketing approach will attain the same goal of reaching a broader target audience and increasing sales.

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