What is a Niche Market? Lets first get the answer of this question. A niche market is a small portion of the market that targets a specific group of audience with specific needs in the market. The market can be based on price range, product quality, demographic, age, sex.
This market is a small segment looking for a product that matches exactly their need. Because this market is small, it is easier to convert leads into customer because they are exactly who you target is and the product you offer is exactly what they need.
Advantages of Niche Marketing
A niche market is easier to target than a bigger competitive market. Big players usually overlook a small portion of the market because they want to target a bigger crowd for more profit and thus creates a niche market for smaller players to target. Although the target market is small; however, visitors that visit niche websites are specifically looking for that product.
How Niche Marketing Works?
Here is the simple run through of how to do Niche marketing and how it works. Niche marketing is all about selling a specialize product to a specific targeted audience and to do so, there are a few steps to take:
Step 1: Find a Niche Market.
Before doing anything, you must find a profitable niche market that you can target. Therefore, market research, competitor research and keyword research are a must.
Step 2: Build a decent Website.
Where else will you bring your targets to and sell your product? A website is basically your brick and mortar store online! It doesnt have to be anything fancy as long as it is user-friendly and looks decent. Here are 3 web hosts that have pretty good reviews, Bluehost.com, HostGator.com, and SiteGround.com.
Step 3: Optimize your On-Page SEO.
How else are people going to find your website with out the Search Engine? Well, you can do Google Ads. Make sure your website is well optimized and crawl-able by Search Engines. This will help getting traffic to your website.
Step 4: Creating contents for your website.
This is part of optimizing for SEO because search engines love contents and contents are what they usually crawl. Create great contents that your audience will want to read and attract them to your website.
Step 5: Optimize Off-Page SEO.
Search Engine weight heavily on back links to your site. Therefore, to increase your reach in the Search Engine, build some good links to your site.
Step 6: Integrate your product in your content and website.
Apply for affiliate marketing strategy and Google Adsense to earn money. Isnt that your whole point in finding a niche market and creating a website?
Building a website is not hard. The part where I find very difficult to achieve is finding a profitable niche market and getting traffic to website.
How to Find a Niche Market?
There are so many niche markets out there yet it is still very difficult for me to find the market that I would like to target. There are niche markets such as Left Handed Golfers, Left handed batters, How to Train a Beagle, Cars for Teens, Cars for Seniors, Cars for Family, How to raise a baby, parenting guides and an endless list of topics but which niche market are you interested in generating contents for. You get the point. Right?
It is actually not hard to find a niche market; frankly, it is easy to find one if you have the right tools. What ever you can think of can become a niche. However, the point is whether that niche is right for you and if it is profitable. With the right tools, you can easily find out. You can look at the number of searches or the competition level to decide your niche market. However, for me, the perfect niche market is based on what I am interested in so that I will have the motivation and passion to generate contents for site.
Finding a Niche
I spent a long time thinking about what I am interested in and is it possible to generate contents for that niche market. Pat Flynn used the 7 passions, 7 problems and 7 fears approach to find his niche, following his footstep, I would only enlist my 10 passions here.
- Football ball
- Martial Arts
- Date Ideas
- Illness Symptoms
- Working Out
- Fashion (How to Dress)
- Healthy Diet
- Cooking Chinese Food
- Keyword Research
With this list of interested topics, we will move onto keywords we want to target and check the competition rate for each keyword. Remember, my goal is to rank #1 on Google so that my niche website can be found.
Keyword research must be done to each topic listed above in order to compare competition and search volume. I will use Date Ideas as an example for the Keyword Research.
I am only using FREE tools for this whole process because similar to a lot of people, I don’t have the extra money to pay for membership. However, paid tools will definitely help and make your process a lot faster.
Tools that I used includes Google Adword Keyword Tool, Word Trackers Free Keyword Questions Tool, and Google Search. (Note: These tools can also give you ideas on what content to write.)
# Google Adword Keyword Tool:
I simply did a search on Date Idea to see the Global and Local Monthly Search Volumes of this keyword and related keywords such as cheap date ideas and romantic date ideas. Based on this tool, I can tell what people are searching for and the competition level of each keyword. I am looking for keywords with a lot of monthly searches and low competition level.
Based on the data above, this keyword have a lot of different variations, a decent monthly search and LOW competition. Seems like a good niche for me to target.
# Google Search:
Moving forward from the Keyword Tool, I entered keywords related to Date Idea to the Google Search bar to see the amount of search results I get. This will further confirm the amount of competition for that keyword.
I searched for Date Idea NYC because I believe I can create a section on my website to target those looking for date ideas in NYC. There are 1,55,00,000 search results for this keywords and it seems like the top websites are magazines. SWEEEEET!
Why? In one of Pat Flynns video, he mentioned that from experience it is easy to beat out news site such as ehow.com and YouTube. It will be easy to rank high if I create good contents that targets this keyword.
# WordTracker.com Keyword research tool:
Next, I used WordTracker to check on questions people asked. I am using this tool to check to see if people actually care about this niche.
WordTracker also shows that people are asking questions on where to go on dates. I am basically using this tool to gather interest and these results are based on the keyword date ideas. People may be searching for other keywords.
I used Date Idea as an example because that was the topic I chose for my niche website. I chose this niche because of my own experience and would love to help some people out. During anniversaries and special events, I have a lot of trouble searching for this to do. I searched Google and checked out a lot of magazines but it didn’t help. Hope this niche website will ease a lot of peoples problem.
I am excited to start this niche website and try out different SEO tactics that people have been debating about! How did you find your niche market? Feel free to share your thoughts and tips in the comment section below!