Best Examples of How Brands Use Instagram Stories (Infographic)

Best Examples of How Brands Use Instagram Stories (Infographic)

SHARE:

Two years ago, a feature called Instagram Stories was released by the social networking giant Instagram. Marketers quickly realized its advertising potential and started using it as a perfect way to bring brands closer to the customers.

We are all aware of the impact that the right marketing strategy at the right time can have on the success of a business. Nowadays, companies decide to do most of their advertising on social media platforms. With such a huge number of people using them, it is no wonder why.

Two years ago, a feature called Instagram Stories was released by the social networking giant Instagram. Marketers quickly realized its advertising potential and started using it as a perfect way to bring brands closer to the customers.

Today, more than 33% of Instagram Stories are created by businesses. The fact that 20% of them result in direct interaction with the users is another reason why every company should consider using it.

Also read: How to Grow your Email List using the Instagram Account

Let’s take a look at several clothing retailers who can serve as illustrative examples of how Instagram Stories can be used as a means of marketing.

  • Australian clothing retailer Country Road used Stories to promote Capsule, reach a larger audience, and increase its return from ad spending. The campaign led to 409,000 reach, 83,000 3-second video views, and 18 times return on ad spending for average website purchase. 
  • British online fashion retailer Asos used videos in its Stories to increase brand awareness and engagement in the USA and UK. This resulted in a 3-point increase in brand awareness and a 14-point increase in ad recall. 
  • American fashion retailer Nordstrom Rack uses professional photos in its Stories to show shoppers how the clothes look in action. 
  • We have another American clothing and accessories retailer on the list. Gap is tapping into Carousel Ads for Instagram Stories to incorporate native elements, such as pinning and drawing tools, and use the additional space to highlight more of its campaign. 
Take a look at the infographic below to see many examples of how brands from other industries use Instagram Stories to advertise their products and services.

How Brands Use Instagram Stories (Infographic)


| About the Guest Author:

Guest Author
Karthik Reddy

COMMENTS

BLOGGER

Related Articles

Name

Android,42,Apps,1,Blogger,24,Blogging,27,Business,19,Computer,71,Development,4,Games,5,Guest,330,Health,13,iOS,9,Marketing,11,Online Tools,1,Programming,25,SEO,67,Social,263,Software,3,Startup,13,Technology,20,Website,13,Wordpress,17,
ltr
item
MindxMaster: Best Examples of How Brands Use Instagram Stories (Infographic)
Best Examples of How Brands Use Instagram Stories (Infographic)
Two years ago, a feature called Instagram Stories was released by the social networking giant Instagram. Marketers quickly realized its advertising potential and started using it as a perfect way to bring brands closer to the customers.
https://99firms.com/wp-content/uploads/2018/07/May-6-2018-Infographic-Instagram-Stories-1.png
https://1.bp.blogspot.com/-FJRiRQEhW7c/WJAzMQHlwRI/AAAAAAAAD6s/Knkra7R2_AoNtYIXR95vcrPUb-oFVPjCgCK4B/s72-c/man-no-image.png
MindxMaster
https://www.mindxmaster.com/2019/01/best-examples-of-how-brands-use-instagram-stories-infographic.html
https://www.mindxmaster.com/
https://www.mindxmaster.com/
https://www.mindxmaster.com/2019/01/best-examples-of-how-brands-use-instagram-stories-infographic.html
true
5332415103371288268
UTF-8
Loaded All Posts Not found any posts VIEW ALL Readmore Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share to a social network STEP 2: Click the link on your social network Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy