Content writing is a powerful marketing tool. Brands and businesses rely on this tool to connect with their audience, tell their story, and raise awareness of their products, services, or activities. But, content writing is far from easy. Without proper optimization, all your writing efforts could go to waste. This is why you need to learn about SEO and how to use it to make every new campaign a success.
That’s why we’ve prepared this guide. Below, you’ll find 8 writing tips that will help you optimize the content for your SEO campaign. Here’s what you need to know.
1. Match Content & Reader Intent
Many marketers and content writers make the mistake of believing it’s all in the algorithms and calculations. While there is a lot to it, the number one priority of your SEO writing needs to be your readers.
This is why you can’t use any tricks to get them into reading your content.
Make sure that the content you’re writing matches their primary intention. Here’s an example of what we have in mind:
- you write a blog post titled “How to Quit Smoking Today”
- the readers expect specific and practical tips that will help them get rid of this bad habit
If your post is all about selling your anti-smoking product, your readers won’t be happy. Write content that gives them what they expect, and you’ll have more success with grabbing their attention. Check some writing services, such as SpeedyPaper, if you feel like you need a professional help.
2. Use Long-Tail Keywords
Choosing the right keywords is the next step in the process of improving your content writing. The most common mistakes you could make include:
- trying to rank for a too broad keyword, such as “ice cream”
- stuffing your content with keywords, so it loses readability and quality
Your keywords need to fit the content naturally and blend in with the rest of the text seamlessly. Long-tail keywords are great for this purpose and here’s why:
- you have fewer competitors
- they reflect the purpose of the content better
- they match the users’ pain points and problems
That’s why it would be better to rank for “how to make vegan ice cream” or “vanilla ice cream recipe”.
3. Nail the Title
Google search engines will analyze your title tag to determine the relevancy of your content to a given search. Also, the readers will form their first impression based on the title, and decide whether to read the rest or not.
Simply put, you need to nail the title.
So, what makes a title powerful and effective? Here’s what:
- it contains the main keyword
- it promises to provide a valuable information
- it reflects your audience’s problems and pain points
- it’s specific about what to expect from the content
- “Vegan Ice-Cream Recipe”
- “6 Easy Steps to Make the Perfect Vegan-Ice Cream”
The second title is much more convincing and specific. It has the right keyword and gives a specific promise of what to expect in the text.
4. Don’t Outrank Yourself
When you’re optimizing your content writing, you need to know that creativity and content originality play an important role. You need to be careful not to outrank yourself and diminish your own content uniqueness.
Here’s what you need to do:
- rank for a specific keyword only once
- avoid covering similar topics
- avoid creating duplicate content
This type of practice could confuse the search engines and prevent your content from being ranked higher. So, be original and write about a unique topic with each new piece of content.
5. Optimize Your URLs
Each of your posts is assigned a separate URL, and it’s another chance for you to perform SEO. Optimizing your URLs will give the search engines another signal of your content quality and relevance to the users’ searches.
Add the keyword into the URL, make it short and easy to read by your users. It will all add up to your rankings.
6. Optimize Images as Well
You may be wondering what images have to do with content writing. Isn’t it a part of the design?
The truth is, your images carry image alt text that search engines also analyze to determine how to rank your content. So, instead of leaving the original image alt text that could be “IMG5649”, optimize it the following way:
- include a keyword
- describe what’s the image about
- make it short
So the optimized image alt text for the image below could be “healthy chocolate vegan ice cream”.
7. Optimize for Local Searches
Local search optimization is important and can benefit your content immensely. This will help you outrank other local businesses and brands, and stand out from your competitors.
So, how do you optimize for local searches? Here’s how:
- add location-specific phrases to your content
- incorporate them in the title and headings
- add geographical terminology
- use local slang
SEO is not just about ranking the highest globally. It’s about finding a specific target group and reaching them successfully.
8.Do Internal Linking
Doing internal linking means including links to other content on your blog or website into the one you’re currently writing. It gives the search engines additional important information about your content and your credibility.
Be careful to do it right:
- only include links to relevant pages your users will be interested in
- come up with proper anchor text
- include the links seamlessly
- don’t add too many internal links
The anchor text mustn’t disrupt the readability or harm the overall quality of the text. So, if you do it right, you’ll have happy readers and happy search engines.
Writing optimized content can be tricky, especially if you don’t have a strategy or rules to guide you through the process. Hopefully, the 8 tips we shared with you in this post will serve that purpose rightfully.
Use these writing tips to optimize your content for SEO, rank higher, and make your readers happy.