The growth of the internet has led to several developments like easier marketing strategies. But, with those advances came several disadvantages like more competitors struggling to capture customers’ attention. However, thanks to Local SEO, it’s now possible for local businesses to outrank bigger competitors. It’s therefore important to understand why SEO is essential for local businesses by Web Chimpy.
This article will help you learn ten ways to improve your Local SEO and find out the importance of every strategy. Let’s dive in.
1. Get Reviews
One of the benefits of getting positive reviews from satisfied customers is that it helps improve your Google My Business presence. Genuine positive reviews also encourage other local customers to acquire your services or products. You can encourage your customers to leave their reviews by:
- Asking them to leave a review after completing a purchase.
- Sending a post-purchase text or email to satisfied customers.
- Responding to complaints and positive reviews professionally.
2. Optimize your Homepage
Your business homepage should clearly state the name of your business, the location, and the type of products/services you offer. Having a business homepage that displays everything about your business makes it easier for Google to understand your business. Also, ensure that your header tag, title tag, and Meta description should clearly state that information as well.
3. Create a Webpage for Every Service, Product, and Location
The greatest mistake most businesses make is trying to consolidate everything about their business into one webpage. However, this isn’t helpful for Local SEO. Creating a web page for every service, location, and product improves your website’s overall SEO. It also helps give a clear sitemap that search engines can use.
4. Voice Search Optimization
Voice search has become one of the most popular ways for people to search for anything online. And its popularity has greatly influenced local SEO as well. Therefore, it’s essential to optimize the queries people speak into their smartphone devices into your local SEO strategy. You can use the long-tail keywords when creating content; however, ensure they have a more conversational tone.
5. Create Content
Most businesses often ignore the importance of creating local content and the role it plays in local SEO. Content can help make it easier for customers to find out more about your service or product. However, it’s important to note that the content you create doesn’t have to be specific to your business. You can create content based on what is happening around your community.
Authoring content that relates to or speaks to a local issue can help to attract your local customers’ attention. The strategies you can use include:
- Creating videos
- Writing blog posts on local activities, events, or local news stories
6. Use of Local Keywords
Keywords play an important role in your website’s ranking. However, for you to improve your local SEO, it’s essential to focus on local keywords. These are keywords that are relevant to your local customers. You can use Google Keyword Planner to filter out the keyword searches in your location. With relevant keywords, your customers can easily find you.
7. Optimize your Website for Mobile Use
According to a study conducted in 2017, the use of mobile devices to visit websites grew to 63% from 2016’s 53%. And, over the years, the numbers have increased exponentially, as more people are searching for local websites with their devices. By making your website mobile-friendly, you can significantly improve your local SEO. Make sure that:
- Your website doesn’t take more than three seconds to load
- Use easy to read fonts
- Use copy and images sparingly
8. Get High-Quality Link Signals
These are backlinks that take your potential customers directly to your website. Link signals play a vital role in boosting your local SEO, especially if they are high quality. To acquire these links, you can:
- Create high-quality content and allow others to link back to your content.
- Have guest blogs on reputable sites that have a high domain authority
9. Make Use of Online Business Directories
Online business directories like YellowPages, Yelp, Foursquare, and MapQuest can help you improve your local SEO. By listing your business name, phone number, and address in these online directories, you can boost your visibility significantly.
10. Implement SEO Practices
There’s no point in improving your local SEO if implementing SEO practices in your website is ignored. Your website is your business’s home online, and it’s vital to ensure you implement the best SEO practices to help it rank. By implementing these practices, you also help to improve your local SEO.