It is common knowledge now that app marketing begins long before it is launched in the App Store or Play Store. In fact, app marketing starts just when the app enters the production stage. Top mobile app development company attests to the burgeoning competition they face to make an app reach out to their intended audience. Yes, this vast competition makes every app consider marketing maneuvers to gain some visibility and buzz as the app gets ready for the launch. This is what we call pre-launch marketing.
Creating maximum buzz about your upcoming app is the principal objective of app marketing. Over the years, certain marketing practices proved to be effective in achieving a pre-launch buzz. Let us explain a few of them here.
Have a Good Idea about Target Users and Competitors
To win any competition, you need to have specific skills and ideas about your competition. Well, for winning with the pre-launch campaign, you need to know your target users and the other apps in competition.
Carry out proper research on your target audience, and what they prefer, how they intend to use the app, what they expect, and things that make them pissed off. This also reveals the other competitive apps and where they excel or fail to address their users.
Your pre-launch marketing campaign should showcase the value proposition based on this user and competition research. Based on the output of this research, you can also incorporate specific changes in your app, which is likely to be in the development lab at this stage.
Testing Prototypes with Selected Audience
One of the most important things about the pre-launch campaign is to create something that you can talk upon while describing the app. This is why it is essential to develop a prototype and test the same with selected users.
By getting feedback from some of your intended audience, you can validate the design or bring some changes where required. On the one hand, this will help you rectify mistakes and improve the app, and on the other hand, this will help you create a core audience who are likely to feel part of the development process because you have asked for their feedback at an early stage.
You can always bring in feedback by using an interactive mock-up tool. After the pro-type validation is done, encourage this early group of users to spread the word about your app and share the same with a more substantial audience.
Build a Landing Page
A landing page can help you consolidate your marketing efforts on the web and reach out to the early users more effectively. First, to begin by creating an email list of all those who have shown interest in your app, you have to create a useful landing page. You can also take the services of some landing page tools.
After building the landing page, promote the same through multiple channels, including email marketing, social media, and influencer marketing. The landing page should explain the advantages of your app in clear and convincing terms so that people join your newsletter or mailing list.
Blogging is Always a Great Tool
People read blogs that continuously come with exciting data, new perspectives, facts, and figures, or some stories that sound engaging. Moreover, blogging showcases your expertise and helps you connect with other industry leaders of your niches. So, blogging can be a great marketing tool to reach out and make your app a brand.
Start a small blog to connect your followers or the intended niche users long before the app is launched. Write blogs and post engaging audiovisual content related to your niche. Instead of maintaining a promotional tone, your blogs should sound more appealing and should stand out as quality content. Publish blogs on your apps, about competition in the niche, the business aspects of your niche and promote your app subtly with deep links or standout buttons.
Publish on Pre apps
Pre apps have emerged as an excellent platform for pre-launch marketing of apps. In this website, you can publish all the information and critical value propositions of the app. You can also get a small community of genuinely interested early users from the platform who can be your audience for the beta testing if the app. The platform also helps in generating leads through email, subscription lists.
Pre apps lustily g of your app should showcase the critical information such as app name, app description, pricing, app category, platform and intended device, target release date, app screenshots, etc. Some of this information can be added later on when the app is in the final stage of development.
Reach Out with Teasers
Our human brains are more receptive to visual content than text. This is why a small teaser showcasing the critical value proposition and user experience highlights of your upcoming app can gain more prominent attraction and attention than text content.
A promo video or teaser should be short in length and should attract attention from the very first instance. Instead of providing information in bits and pieces, a teaser should explain the value of the app with storytelling.
So, your pre-launch app marketing checklist is ready. All the above measures are adopted by the vast majority of successful apps across the niches. If you can create noise with your pre-launch campaign, it will deliver buzz that stays way beyond the app launch.
Author the Guest Author
Paul Osborne is Chief Technology Officer at Cerdonis Technologies LLC iphone app developers in USA. A software development company helping businesses in developing a mobile app with their experienced team of developers. In his leisure time, he shares his thoughts on the trendy topics that relates to the mobile/web and software app development domain.