Do you know what the best defence in business is?
These days anyone can cop your features, your product, your services, your marketing tactics, etc. But there is one thing that is nearly impossible to copy that is your brand. Now, don’t confuse your brand with materialistic things like logo, your product, services, etc. Yes, all these elements are a really important part of brand building, but they do not constitute your entire brand. As a matter of fact, your logo, your product, your website, etc are small steps towards building a rock-solid brand identity.
Brand identity creation is not an easy task and it gets more difficult when a new business is exposed to extremely competitive markets like the ones we have today. However, this does not mean you can not build a business from scratch. Definitely, you can but the success of your business depends on how well and effectively you approach your market and establish yourself as a superior brand.
So, if you are working day and night to develop your first brand, then it becomes quite important for you to first understand how things work. Why do you actually need it? And most importantly how you can develop a brand. So here an intermediate guide to how to develop a unique brand identity in 2020.
Be Active In Different Communities
You need to be an active member of the most targeted communities that you can think of in your space. And most importantly, interact with people on these communities, help them out, comment on other blogs adding as much value as possible, solve their problems, be an active participant on Facebook, Reddit, Linkedin, Instagram groups that are related to your niche.
This will build your brand in these communities, and when you do this you will be seen as an expert in the field, and people will start to acknowledge your tips and suggestions. However, this won’t happen instantaneously overnight, but over time. However, you need to be extremely careful with your suggestions and answers, don’t go for one-liners, be more specific, and sound more genuine. Keep in mind communities are really important for brand building as they provide you with a supportive and loyal customer base. So, make sure that you are active in different communities or create your own.
Be Responsive And Consistent
Don’t just build things because they make you happy or someone else. You take a creatin action, then carefully observe, how your customer responds, take on more of the feedback and then you implement that into your brand strategy and forward. By monitoring your audience responses as you go, you can see what does or does not work, while consistently engaging with them. Of course, you don’t need to alter every fiber of your company being with every piece of feedback. But, keep your eyes open and take things in as you move forward. Also, don’t give up this process at any point in your business carries thinking that you have had enough recognition. Your customer’s perspective and market demand change quickly in a matter of weeks or even days. So, make sure to be consistent with your observations and quickly respond to the requirements.
Authenticity is a key mind you But what does that mean?
Getting a deep sense of brand is a thing you would see in all those who are popular ones. Through this sense, they are able to foster meaningful and long-lasting relationships with customers. And not only are customers more likely to trust an authentic brand, but they are also more likely to recommend it, which is the key to Succesful brand identity.
So need to work hard to make sure that your brand looks authentic, and one of the most important things to look authentic is by being unique. Don’t copy some stylish and big brand style, it would just make your own brand look bad. Be original, try new campaigns, and most importantly build a strong customer base, they could testify for your authenticity.
Creating a brand strategy is like laying out the framework for your brand to build upon. But a rather unique thing about brand strategy is that its never truly done. You cannot come up with a straight forward algorithm for your business to follow that would eventually help you build a strong brand. This is because there are so many unknown variables, in brand building.
Over time, a band change, evolve, develop. Just look at the logos of any well-established brand. They have changed their logo a number of times based on market requirements and needs. So, make sure that you have a well-skilled and experienced team of strategists that could keep with those variables changes in your brand strategy.
About the Guest Author
Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on top Orlando Branding Agency, Lifestyle Design, Branding Firm, Exhibition design etc.