In this age of technology, maintaining a strong digital presence is a no-brainer for most companies. However, it doesn’t just stop at building a website or posting on social media every day. In fact, if you do these things incorrectly, this will only lead to people ignoring your brand altogether. In order to improve your company’s digital impact on practical results, there are a few ideas you’ll want to implement.
Build a responsive email list
Don’t just look at your email list as a portal that collects a bunch of names from the opt-in incentives you provide. Your email list is so much more than a holding place for potential customers you can send spam mail to. Keep in touch with the people on your email list by providing amazing newsletters that are filled with helpful, valuable content. Send surveys to get a good understanding of what your customers’ pain points are. As you gather responses, this can help you as you curate content and products that will serve them well.
The people on your email list can also serve as your incredible testers for future products. As you prepare to release different products, reach out to the folks on your list first. If any of them are interested in being guinea pigs for future products, this is a win-win for both sides. Therefore, it’s not enough to collect names for your list. Use these tactics to keep in touch as you develop a responsive email list.
Provide free, compelling content
One of the best ways to provide compelling content that’s also free is through a video streaming site like YouTube. Since Google owns YouTube, consistent videos will help you rank in the overall search engine as well. As you post consistent content, make sure it’s executed well. Be mindful of what tends to resonate with your viewers. It’s also important to be mindful of the conversations people are having within your niche. You never want to appear tone-deaf or irrelevant to what’s going on.
A great way to remain relevant is by paying attention to the news and trending topics. If a specific app tends to attract more followers within a specific niche, develop a presence on that app. This will allow you to share your amazing content as you develop a larger fan base.
Create efficient digital systems
If you’re trying to get people to come to your website and sign up for your email list, make sure that website is immaculate. Your website is one of the digital systems you need to master. Using platforms and systems like shopifyplus.com will allow you to seamlessly prepare for transactions, customer service inquiries, and more without missing a beat. If your systems are out of wack or glitchy, you’ll quickly lose customers. Make the investment in digital systems that are effective.
As you begin to track what works for your company, always document the results. Sometimes, small nuances like posting your content in the morning instead of the evening can make a major difference in your results. As you become more calculated and strategic with your efforts, you’ll eventually yield the results you desire.