The main game of Instagram is getting more followers; however, it is crucial to note that this platform is ideal for growing various other aspects of a brand as well. In fact, an ideal way in which Instagram can be used for growing your business is by taking the relationship that you have with the followers directly into their email inboxes.
Even when the current landscape is extremely social media-heavy, there is no denying the fact that email is undoubtedly a valuable manner of building relationships, which last for a really long time. Here is how to Grow your Email List using the Instagram Account. Read further to know how brands use Instagram Stories (Infographic) and how to integrate Instagram into your website.
Why Instagram is the ideal place for getting more subscribers
Building a huge follower base on Instagram is definitely one of the most important priorities for most of the businesses today. Instagram is undoubtedly one of the most engaged platforms, and almost 2% to 7% of the followers are responsible for interacting with each and every post that is posted on Instagram. Apart from that, users prefer spending long hours on Instagram in comparison to other social networking platforms. This provides you a better chance of connecting as well as building relationships with different kinds of people.
How can you make use of Instagram for growing the email list?
Given below is a list of the tips that you can follow in order to grow your email list using Instagram.
1. Ensure that you are bringing out the competitive nature of all your followers
There is no denying the fact that every person loves competing with one another. Whenever you are going to see that you have the chance of winning something incredible, you will definitely end up putting your name into the hat. And, Instagram is definitely the ideal platform for hosting a competition. Any post on Instagram, which is related to any contest, gets more comments and likes in comparison to the other social media platforms. This proves that you have the option of reaching more people as well as leverage promoting the email list.
If you are not getting enough likes on your posts, visit well-known websites to gain real Instagram likes.
2. Ensure that you are getting the followers involved
User-generated content is currently raging everywhere. Sharing photos, videos, as well as reviews of the customers is definitely one of the best ways of boosting engagement because it is known to act as the digital form of the word of mouth marketing. The ideal way of doing this is by creating designated hashtags and increasing the followers to add different content. You can use these contents for building the email list.
3. Incorporating calls to action
It is obvious that you want sign-ups from almost all your Instagram followers; however, it might not be obvious for them. It is your responsibility to ask people to take one more step and use calls to action so that they click, buy, or sign-up to your email list.
Conclusion – Email marketing using Instagram
Email marketing is definitely an ideal way of ensuring that your business is one step ahead. Ensure that you follow the steps that have been mentioned above in order to grow your email list through Instagram.
How Brands uses Instagram Stories – Infographic
We are all aware of the impact that the right marketing strategy at the right time can have on the success of a business. Nowadays, companies decide to do most of their advertising on social media platforms. With such a huge number of people using them, it is no wonder why.
Two years ago, a feature called Instagram Stories was released by the social networking giant Instagram. Marketers quickly realized its advertising potential and started using it as a perfect way to bring brands closer to the customers.
Today, more than 33% of Instagram Stories are created by businesses. The fact that 20% of them result in direct interaction with the users is another reason why every company should consider using it.
Examples How Brands use Instagram Stories
Let’s take a look at several clothing retailers who can serve as illustrative examples of how Instagram Stories can be used as a means of marketing.
- Australian clothing retailer Country Road used Stories to promote Capsule, reach a larger audience, and increase its return from ad spending. The campaign led to 409,000 reach, 83,000 3-second video views, and 18 times return on ad spending for average website purchase.
- British online fashion retailer Asos used videos in its Stories to increase brand awareness and engagement in the USA and UK. This resulted in a 3-point increase in brand awareness and a 14-point increase in ad recall.
- American fashion retailer Nordstrom Rack uses professional photos in its Stories to show shoppers how the clothes look in action.
- We have another American clothing and accessories retailer on the list. Gap is tapping into Carousel Ads for Instagram Stories to incorporate native elements, such as pinning and drawing tools, and use the additional space to highlight more of its campaign.
Take a look at the infographic below to see many examples of how brands from other industries use Instagram Stories to advertise their products and services.
Integrate Instagram in your web
People avoid staying on a website if the design is drab and unappealing. Based on the findings of Adobe, 38 percent of visitors stopped interacting with a website that had an unattractive layout. It means that you need to use the perfect mix of aesthetics and functionality to design a professional website. There is no doubt about the same. Based on a Businesss2community finding, 94 percent of website visitors’ impressions are associated with web page design. Therefore, you need to think differently when it comes to your page layout. Integrate Instagram into Your Web Design.
According to an article published on https://www.huffpost.com, you must design a profile on Instagram that will include your profile image, description, and URL. The profile picture maybe your logo or a personal photo with your brand in the background. What better platform than using the photo-sharing site, Instagram and integrating the same into your web design. Here are three surefire ways to do it:
1. Include your Instagram feed into web design
Integrate your feed into your web design to leverage the full potential of Instagram. Try to do this below the homepage fold. If you have some eye-catching content on your Instagram profile, it will add pizzazz to your business page. The users will be attracted to your website as well as look for the products displayed on the page.
For best results, include an Instagram theme that flawlessly blends with your products on the web page together with the colors. When more users start liking your website and products, you will benefit with regard to real Instagram followers.
2. Use the Instagram badge
There were great painters like Leonardo Da Vinci and Van Gogh who produced great works of art. Then, did you know that you how they used simplicity to make their work look classy and sophisticated? If you are a business owner with a website, these great masters can inspire you with their minimalism and superiority. Yes, the same rule holds when it comes to your web design. Now that you have a website, avoid cluttering the web pages with colors and graphics. Simply include the Instagram badge somewhere in your web pages to create an alluring, sophisticated design. It means followers who love to see your images and videos would be guided to your account when they click on the logo.
3. Link to your landing page
Do you own an online store? If yes, you know how stiff is the competition out there as far as the e-commerce industry is concerned. You will need the essential tools to boost traffic for your website. It will help you convert your visitors into loyal customers. This is where Instagram plays a crucial role. You can integrate the photo-sharing platform with your web design. The best way is using a link that will connect to your landing page on Instagram’s profile description.
The images on the landing page will make it simpler for your potential customers to learn more about your business and products. Subsequently, it would increase the possibility of purchasing your products.
Now that you know about these useful tips to integrate Instagram into your website design. Now try to follow all the above tips and you’ll be surprised by the results.