As you well know, social media is vital to all businesses that are hoping to succeed in today’s digital world. You have seen several blogs on how to use social media for your business, how to manage your time, and how to bounce back from blunders, but you might be wondering if there is a magic time to post to your accounts.
While it is not an exact science, there are a few times that might benefit your social media presence and interaction. This post is going to focus on timing to post articles on four specific social media sites: Facebook, Twitter, Google Plus, and LinkedIn.
1. Best Times to Post on Facebook
Facebook is the account that many people check when they are either on a break at work or when they get home. Some experts say that if someone is not at work, then he or she will be on Facebook. This is great to know when you are implementing different times to experiment with when posting to this social site. Consider posting in the evening when people are more likely to be home or are just getting home from work as well as posting on Saturdays.
In fact, many experts say that there is a 32% increase in Facebook shares on Saturdays. Wednesdays are another great day to post to Facebook. Aim for a post between 1 and 4 PM each day, but always avoid posting to Facebook before 8 in the morning or after 8 at night.
These times are dead zones for social media activity, mainly because people are either getting ready for work, sleeping in or going to bed at these times. In addition, many people spend time with their family after 8PM.
2. Best Times to Post on Twitter
Twitter’s magic time seems to be Mondays through Thursdays between 1PM and 3PM. The worst times to post are any time after 8PM or Fridays after 3PM. This is because many people are spending time with family and friends and will dedicate more time to them than social media.
While this seems strange when you think of the number of people on their smartphones, many do want to spend time with those who they are with. Some interesting Twitter facts are that posts with images are some of the best ways to engage with your followers and get more interaction. Let’s break the statistics down for you so you can see just how important a post with an image is:
- You will get a 36 percent increase in clicks.
- You will receive a 31 percent increase in visits to your site.
- The chance to be re-tweeted increases by 41 percent.
- You will also get a 48 percent increase in people who “favorite” your tweets.
- You will see a 33 percent increase in conversions of visitors to customers.
- There will also be a 55 percent increase in the leads you generate.
3. Best Times to Post on Google Plus(Google plus is closed) It is best to post to Google Plus between 9 in the morning and 10 in the morning. This is usually when people are first getting to their offices, and many will, oddly, take the opportunity to check G+. Many experts have found that posting to G+ on Wednesdays at 9 in the morning is one of the best times to receive interaction from you G+ followers. Never post to your G+ account early in the morning, when people are sleeping in, getting ready for work, or commuting.
Also read: Reaching More Prospects Using Social Media
You should also avoid posting to G+ in the evenings. The majority of users will check their accounts while at work, yet forget about this social site when they head home and start spending time with family. It is not the most social of the social media accounts and many people use it for professional reasons. Something that you should consider when using G+ is that the average age ranges are 45 to 54 years old. Be sure that you craft your content to fit that demographic.
4. Best Times to Post on LinkedIN
When posting your material to LinkedIN, you should consider posting it Tuesdays through Thursdays as these days see the most interaction. The peak time that researchers have seen for best times is at noon, as well as between 5 and 6 PM.
This is because many people use LinkedIN for professional reasons and are likely to check it when on their lunch break or when they have returned home. Because of this, one of the worst times to post to LinkedIN is Mondays and Fridays, or any day between 10PM and 6AM.
The time is quite obvious as to why it is not an opportune time to post, but the reason it is not wise to post on Mondays or Fridays is that many workers are either feeling the Monday blues or are very ready to get out of the office come Friday.
No one enjoys thinking about work on those two days. In addition, Saturdays and Sundays do not see as much interaction as most people will leave anything work-related at their office when the weekend comes. An interesting statistic that Hubspot has noticed is that 41 percent of people who use LinkedIn will access their profiles from their mobile devices. Because of this, you should make sure that you share mobile-friendly updates.
While these times can be helpful to know for social media marketing, it is wise to try out different times for your clientele. You may find that the above times do not provide you with adequate interaction. Take some time to play around with your social media schedule and see what your clients like and how often they interact with you. (This will be a great chance to utilize those analytics!)