The best asset you have as a plumbing, HVAC, and roofing contractor are your hands-on skills. However, you won’t be able to provide your services if you can’t convince people to hire you. The success of your business greatly depends on how well you attract leads and keep them as regular customers. If you’re struggling to add new customers to your client base, you can use some help from lead generation experts. For example, you can have an entire team work for you at Ippei Leads, which is a lead generation company. If you want to know more, you can visit them at ippeileads.com.
But if you wish to do it instead, here are some tips you can use to help boost your lead generation efforts:
Improve Your Website
Maybe you aren’t new to the idea of how important a website is when it comes to marketing your contracting business. You may even have a business website already. The problem is that your website was created ten years ago and it has remained the same ever since. To make your website a lead generation powerhouse, you can’t leave it stagnant. It’s a rule of thumb to always update your website. After all, this is like your business space on the web. The things that you have to improve on your website should be:
- Website Design – Make your website pleasing to the eyes without going overboard. Have a pro web designer change your website’s layout, change the fonts, and adjust the colors.
- Logo – Your logo is your primary brand identity. You don’t have to change it drastically, but it can use a few modifications to make it look more professional and classic.
- Gallery – It’s not advisable to use too many texts on your web page. You can capture more attention and leads with photos and videos of your previous works.
Utilize SEO Strategies
The content of your website shouldn’t just please potential customers; it also has to land you on a better spot on search results pages. The more visible your website is to online users looking for contractors, the more visitors and leads you can get. You have to optimize your website by using these SEO or search engine optimization strategies:
- Use Relevant Keywords – Use relevant keywords on your web page that is most likely what online users will use on the search box
- URL Modification – Keep your URL short and keyword specific
- Meta-tagging – Use Heading tags and relevant keywords on your headings, descriptions, and image captions
Showcase Your Expertise
There is a way to showcase your plumbing, HVAC, and roofing skills and use it to generate leads. Create tutorial videos on how plumbing, HVAC installation, and roof repairs should be done. You can stream this on YouTube and social media, or incorporate this to your website. The best place to add these tutorials is on your blog section. You can also write informative blog articles to come with these videos. With your convincing expert knowledge, more people are likely to hire you on their next project.
Market through Social Media
As previously mentioned, you can post your tutorial videos on social media to attract the millions of potential leads on these websites. But aside from tutorial videos, you can also create a community of your previous customers by opening a business page. Here, you can interact with customers and have them rate you and leave positive reviews. You can also post photos of your finished projects. You can also invest in paid ads on these social media websites to gain more visibility.
Gather Positive Reviews and Ratings
It’s not just on social media websites that you can collect positive reviews and ratings. You can also sign up to review aggregator sites like Yelp and Angie’s List. These websites will let you build your profile where previous customers can rate you and leave their reviews.
Pay for Service Marketplace Leads
Another way to gain leads online is through online service marketplaces like Homeadvisor and Thumbtack. It’s quite similar to the review aggregator sites, but they can offer more when it comes to marketing your contracting service to leads. You’ll have to create your profile, provide contact information, service description, and add photos as samples to your work. Their team will do the marketing work for you so you can focus on providing quality service and waiting for customers to contact you. You will have to pay them a certain amount, but it’s a good investment.
Build Your Email Campaign List
You can’t just sit back and relax when you’re managing a business. Your competitors may already be gaining an edge in the lead competition. You can reach out to office workers and folks who are at home by launching an email marketing campaign. You could announce a grand discount promo or simply invite homeowners to check out your website in case they need HVAC, plumbing, or roofing repairs.
It’s good to be maintaining a solid client base for years, but it’s even better if you don’t cease attracting new customers. Being able to attract new customers is a sign that your business is growing. You must also remember that the nature of your contracting business relies on the quality of your work. Your lead generation efforts should step up with the quality of your work. After all, the more quality output you provide, the more customers will recommend you to other potential leads.