Marketing strategies have evolved drastically in the last few decades as entrepreneurs seek more powerful ways to connect with their customers. However, even with these changes, there are still plenty of cost-effective ways to promote your business and grow your brand long-term. A strong digital presence is a great way to build a robust pipeline of high-quality leads.
Below are five popular ways to advertise your business in 2023 to boost sales and guarantee healthy returns on your investment.
1. Social Media Marketing
Social media platforms provide a cost-effective channel for small businesses to grow their audience and compete with other established brands. While social media advertising is mostly free, sponsored ads can yield better results, especially when the business has a target audience. Facebook, Instagram, YouTube, WhatsApp, and LinkedIn are the most popular platforms for digital advertising. These sites have over a billion subscribers, mainly young audiences who log in daily.
Facebook offers many ad promotion tools, from video ads to short reels and stories. There’s always an option to add a call-to-action button that directs online traffic to your business website.
2. Pay-per-Click Promotions
Pay-per-click (PPC) is a modern digital marketing method where an entrepreneur runs paid promotions based on the ad’s number of clicks. Search engines like Google and Bing provide the best platform for running PPC Promotions.
With PPC, you will compete with other advertisers for top ad placements on a search engine, and you can set the maximum fee you are willing to pay for clicks. They are a convenient advertising option for entrepreneurs, including small business owners with a limited budget.
3. Hire Influencers
Celebrities often have a considerable influence on consumer choices. Working with micro-celebrities and famous personalities can be an effective way of establishing authority in your business niche. To qualify as an influencer, a person must have a sizable following, over 10,000 followers, on a popular marketing channel such as Instagram or YouTube.
Influencer posts are taken more seriously by potential buyers because it gives the impression that the influencer has confidence in the product or seller. The cost of influencer marketing can range between $100 to $1000 per post, depending on the influencer’s popularity level. The secret to making influencer marketing work for you lies in finding personalities who are popular among your target customers. Business owners can leverage free online tools such as Influencer co, Upfluence, and HypeAuditor to connect with influencers in their industry or niche.
4. Billboards and Inflatables
Billboard advertising is just as effective as it was twenty years ago. Billboards can be rectangular or square-shaped graphic displays that publicize a business’s products or services, but require strategic positioning to direct traffic to your business or online store. While social media ads can be skipped or ignored altogether, billboards are almost impossible to avoid, especially when placed along a street.
Like billboards, inflatables are another cool way of generating public interest in your business’s products or services. An inflatable tube man is a custom-designed air-filled tube that sways in the wind, creating fascinating movements to attract the attention of passers and potential customers. Inflatable tube dancers come in different colors and designs to help distinguish your business from competitors. They are made from high-quality materials and can last over two years under good maintenance.
Webinars are a vital marketing tool for connecting and interacting with customers online. Webinars are excellent for running product demonstrations and sharing valuable information, such as product updates and future releases. Finding suitable topics for your webinars can be a challenging task.
Consider sourcing ideas from the frequently asked questions (FAQs) section on your website or a competitor’s site. Also, incorporate topics that frequently come up in social media and blog posts. You can also source ideas by running polls and surveys to discover what content is most likely to appeal to your target audience.
There are various ways your business can use advertising to propel sales and foot traffic. Finding what works best for you and your business is key, but venturing out and trying new things when it comes to advertising can never truly do you wrong. Take advantage of the tips above and see what works for you!