If you already run even a semi-successful blog, you are quite aware of the amount of time and effort it takes to keep it relevant and profitable. Some might say that blogging is an art and that it offers people the possibility to profit by showcasing the things they love.
If it were that easy. Running a successful blog, that can withstand the test of time and maintain and grow its readership is no small feet. It requires careful planning and even more intricate execution. But most of all, you need to keep up with the ever-changing trends in the industry. So let’s see which tactics should be on your menu for 2019 so as to ensure successful growth of your blog.
Set clearly defined goals
Just stating that you want your readership to grow is not enough, nor is saying that you want an increased ROI fuelled by a number of visits. This is more wishful thinking than an actual goal setting. Especially if you take into consideration that, according to some sources, there are more than 164 million blogs, and sadly most of them get less than a 1000 visits per moths, making them complete failures. This is why you need to have clearly defined goals, both short-term and long-term ones for the entire 2019, that way you can monitor your progress and see what is the time required to reach each of them.
Make sure you hire the right people
Now if your blog becomes too big to be managed by one person it is essential that you get timely help. Backlog or delayed posts can really damage your credibility and cost you a lot of readers. This is why a lot of Australian companies, with successful blogs, offer admin jobs in Sydney, so that they can get the right people to deal with the administrative part of running a blog.
Also read: 5 Twist and Tweaks for Better Blogging
From scheduling to posting, and organizing the information required by the writers for creating the perfect posts. For example, a great marketing coordinator can help boost your blog’s visibility while a team assistant can ensure that all the processes run smoothly within your blogging team. Having the right people in the right positions can significantly boost your blogging success, and that is why this is one of the essential tactics to be implemented in 2019.
Don’t neglect the importance of marketing research
We don’t have to stress the importance of blogging, just look at the numbers. For example, recent research showed that marketers who prioritize blogging are 13 times more likely to achieve a positive ROI on their efforts. But in order to provide quality content for your blog, you need to know your market. As we have already mentioned, you can hire a marketing coordinator to help organize information gathering and sorting.
Knowing the current market can help with decision making regarding the content you want to place on your blog. Good market research can help you to far better execute your blogging strategy for 2019. It is important to keep track not only of your readership demands and interests but also of what your competitors are producing. That way you can compare contrast different approaches so as to determine which ones are the most effective in 2019.
Don’t do a rush job
From the previous paragraph, you can see how important preparation is for successful blogging. So our last tactic will be related to time management. In order to produce the best possible content, that will be both relevant and engaging you’ll need to have the right data, know who your readers are, and present it in the best possible way.
There you have it, easy to follow tactics to make your 2019 blogging efforts worth your time and money. Quality has to have priority over quantity, and this is quite clearly seen if we take into consideration that 70-80% of users ignore paid ads and only focus on organic results. So the higher quality of blogs you produce the better chance you will have to attract new readers and propel your blog to a far greater level of success.
| About the Guest Author:
Lauren Wiseman is a marketing specialist, contributor to bizzmarkblog.com and an entrepreneur. She helps clients grow their personal and professional brands in the fast-changing and demanding market, strongly believing in a holistic approach to a business.