A new decade has arrived and it’s time to consider new strategies for marketing campaigns. The real estate industry has experienced vast changes due to the influence of modern technology over the past few years, thus the entire industry has been transformed.
Now, real estate marketing is no longer just about the traditional methods such as direct mail, billboard ads and similar tactics. As a matter of fact, the industry has entered the digital world and online strategies are now taking the main stage. However, the online market is still highly competitive and oversaturated, which means creative thinking and innovative strategizing will be necessary.
After all, the goal is to encourage people to purchase properties, not just look at them and that’s where effective marketing comes into play. With that in mind, here are a few real estate marketing strategies to embrace in 2020.
Everything begins with a website
As you may already know by now, there’s no way to effectively leverage digital marketing or establish a good online presence without a website. That said, when building a website, it needs to be exceptionally well designed and highly functional, if only to appeal to your audience’s preferences, needs and expectations.
For example, your website needs to be fast, easy to navigate, secured, responsive and so on. As for the design, you have to have well-developed landing pages and an abundance of features and content that will encourage your visitors to stay instead of bouncing away after a short while.
Your marketing strategies will all lead potential clients to your website eventually and your site needs to be able to “seal the deal” after they arrive. If you don’t make an effort to ensure your website is amazing in all aspects, all your other tactics might fail in the end.
The power of social media
Social media platforms have grown to be a powerful tool for any marketer today. If you don’t embrace their potential, you’re missing out on a lot of good opportunities. The main reason is that social media networks put you in direct contact with your target audience.
That is why social media marketing is one of the most efficient marketing strategies nowadays. However, just like with any other marketing campaign, you need to plan carefully for social media as well. Here are a few examples of what your tactics for social media should include.
- Be active on every relevant social media network.
- Communicate with your audience regularly.
- Respond to both positive and negative feedback in a timely and orderly fashion.
- Provide the audience with a lot of quality content regarding properties for sale or rent.
- Use different content formats, such as video (Live video and 360 view), VR tours, quality imagery, etc.
- Use social media ads to further promote your properties.
- Develop a chatbot feature for messaging apps.
Develop a strong brand
Branding was and still is one of the most effective marketing strategies in the online world. A brand helps you stand out from other agencies and other brands as well. It also helps you create a more meaningful and more personal relationship with your audience. What’s more, a brand means you have something truly unique to offer.
For example, popular brands such as Jack Brown Invest Islands provide consulting services for property investment, especially for luxury properties on exotic destinations as part of their unique selling proposition (USP). When developing your own strong brand, creating a USP is essential.
However, you must not forget to create strong brand values, a brand promise, brand personality and other relevant factors that make brands as powerful as they can be. Needless to say, developing a brand requires a lot of planning, effort and dedication. After all, your audience must like it and easily recognize it wherever they may be.
Content is king
Content marketing stands at the top of the marketing world, which is why it’s often referred to as a king. The main reason is that content offers value to consumers without asking for anything in return.
However, if you want to leverage content’s fullest potential, you have to ensure that it’s highly relevant to your audience, that it has top-quality and that it’s entertaining, informative and educational, among other things. Only then will content work in your favor.
For instance, here are a few examples of what you can do to make content more valuable to your audience.
- Publish content regularly and across various channels, such as your website, blog, social media networks, etc.
- Include valuable information in content such as urbanization plans for property areas in the future. You can obtain that through big data and relevant analytics.
- Make content engaging, such as using different formats or by leveraging modern technology such as augmented and virtual reality.
- Create original content and repurpose old pieces in an innovative and creative way.
The real estate industry is now one of the pioneers in leveraging modern technology for achieving success. As effective as traditional marketing strategies were, there’s an entire world of digital strategies to explore and embrace to make your business more relevant today.