Marketing on YouTube: What You Need to Know

With over 3 billion video views every day, YouTube is a great place to market your business and find customers. However, as a marketer, it’s easy to get lost in the millions of videos published on the platform every day.

Although YouTube offers marketers some great opportunities to connect with an audience, the number of videos on the platform is growing by the minute. To get more traction for your YouTube channel, you need to play your cards right and follow the best practices for doing so.

Here are the top things that you need to know about marketing on YouTube.

Video Thumbnails Are Important

One of the key things to remember when marketing on YouTube is that presentation matters.

Because of this, make sure to optimize your thumbnails. This makes them stand out, thus catching the attention of more viewers.

It’s also a good idea to create custom thumbnails for your videos. This can help your videos to get clicked on more and can also be used as part of your branding to create a cohesive look for your channel.

Use Interesting Titles

In addition to making sure that your video thumbnails stand out, optimize the titles of your videos. You’ll want to be sure that you use interesting titles that will quickly capture someone’s attention and get them to click on your videos. 

You should also pay attention to keywords. Add them to your titles and descriptions to get more organic search traffic.

Video Length Matters

When creating YouTube videos, remember that shorter is usually better. Aim to make your videos long enough to get across your point while staying concise. For optimal performance, you’ll want to make your videos around 10 minutes long.

The average YouTube video is 11.7 minutes long, so be sure to keep this in mind when planning your videos. The HOTH has an informative post on more YouTube video stats you should know.

Social Media Marketing Can Help

Social media is a great tool for generating more views on your Youtube videos. Get into the habit of sharing the video links on Facebook, Twitter, Instagram, and other social media platforms whenever you upload a new video. Ask your followers or fans on those channels to share the links as well. 

By doing so, you’ll end up sending more people to your YouTube account, getting more followers and views in the process.

Always Use CTAs

To build an effective YouTube channel, it’s important that you’re using calls to action (CTAs) in your videos as well as in video descriptions. While you don’t want to go overboard and risk annoying your audience, you should be inviting them to subscribe to your channel often.

Many people will be happy to subscribe to your channel but need a little bit of extra encouragement to do so. Consider adding a short CTA to the beginning or end of your video to ensure that people know what you want them to do after watching.

Using These Tips When Marketing on YouTube

If you want to be successful when marketing on YouTube, you need to take the right approach. Optimize your thumbnails and titles, add CTAs, and keep your videos short but sweet.

Need more useful marketing tips? Explore our blog!


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