Though marketing is an ever-evolving industry, its main goal remains the same: to reach customers and spread awareness about your brand. 2021 will see an increase in the latest marketing trends as brands try to improve customer relations and brand awareness. Read on to learn the best tactics to use this coming year in your marketing campaigns.
Investing in Conversational Marketing
Conversational marketing refers to marketing campaigns and content that focuses on engaging customers in conversation. This process is essentially a one-to-one approach that businesses use to develop relationships with their audience. This more human buying experience emphasizes communication rather than relying heavily on promotion. The right conversational marketing strategies allow customers a more personable and personalized experience when engaging with your brand.
Optimizing Content for Voice Technology
Voice technology is taking off as a major marketing trend for 2021. With so many consumers using AI technology like Siri or Alexa for voice searches, brands would do well to capitalize on this trend. By tailoring your marketing efforts for voice technology, you’re giving customers another opportunity to find your brand.
Experts recommend creating content that asks and answers basic questions. This way, voice searches will automatically pick up your content. As with any marketing campaign, it’s important to use metrics to measure the effectiveness of your efforts. By analyzing your voice analytics, you’ll gain a better understanding of how well your content is performing as well as the type of information your customers are searching for.
Focusing on Local SEO
Local SEO is a popular way for brands to improve their marketing efforts by targeting their local communities. 2021 is sure to see more consumers that are eager to invest in local businesses. Take advantage of this desire to buy local by optimizing your content for local SEO. This process involves tailoring your content to include local relevant keywords that make it easier for consumers in your community to find you.
One of the best ways to take advantage of local SEO is to use the name of your city as well as a popular keyword that pertains to your business and its offerings. With the correct keyword included in your content, potential buyers will find your website and content in their search results.
Increasing Customer Segmentation
Segmentation is another marketing buzzword brands are sure to hear in 2021. Statistically, brands can save money by increasing their efforts to retain existing customers by separating their returning customers from newer buyers. With the help of customer segmentation, brands can target these loyal buyers based on their past purchases and relevant data.
Through customer segmentation, you’ll be able to have a greater impact on your customers’ buying decisions as you continue to build the relationship that’s already in place. This level of audience segmentation should be based on their purchasing patterns as you use insights and relevant data to help you anticipate future purchases. Data like the specific lifestyles, cultural values, and traits your customers subscribe to will help you better segment your audience.
Using High-Quality Branded Content
Branded content is going to continue to be a major part of marketing in 2021. While most brands already post branded content, this year is sure to see a focus on professional-level branded content. While the main focus of your branded content is to gain the attention of others and promote a product or service, high level branded content serves to give others an unforgettable experience as well.
With a video that is comparable to movie-quality or photos that are executed as part of a visual story, you’ll be able to cross the line between advertisement to educational content and entertainment. As you gain the interest of your followers and fans, you’ll find that narrative branded content is a great way to engage users while getting the word out about your brand.
Though marketing trends come and go, the need to remain relevant to your customers will always stay the same. Use these tactics to make sure your marketing campaigns are as effective as possible in the coming new year and beyond
