10 Best LinkedIn Marketing Tools

LinkedIn has gone beyond a networking and job-seeking platform. It has become a popular marketing channel among business owners and marketers worldwide. In case you’re wondering why, here’s a short snapshot.

LinkedIn marketing is a sought-after strategy for businesses, especially for B2B companies. This platform is one of the best cost-efficient platforms for lead generation. It provides built-in features to facilitate enterprises.

LinkedIn Sales Navigator and LinkedIn Small Business are two sub-products designed for business purposes. But we can discover more LinkedIn marketing tools to optimize your journey on the platform.

Before exploring the ten best LinkedIn marketing tools, let’s understand the fundamental knowledge about LinkedIn marketing. Keep reading!

LinkedIn Marketing: What, Why, and How?

In this discussion, we’ll break down the nitty-gritty details of LinkedIn marketing. What is LinkedIn marketing, why is it important, and how can you leverage the platform to grow your brand? Let’s get them answered!

In business, LinkedIn marketing is an approach to leverage the platform for marketing purposes. Think of it as a virtual networking event for professionals, but instead of shaking hands and swapping business cards in person, you’re doing it all online.

A recent report from LinkedIn uncovers that the platform generated the most leads to B2B companies. Marketers mention that 80% of their social media leads originate from LinkedIn; interestingly, 40% consider LinkedIn the most vital channel for generating top-notch leads.

How can you use LinkedIn for your brand? We’ve curated three primary benefits of leveraging LinkedIn for marketing purposes, which are:

Brand Building: LinkedIn allows you to establish and strengthen your brand identity. Consistent and relevant content helps you stand out in your field, showcase your expertise, and create a positive reputation.

Lead Generation: LinkedIn can be a resourceful tool for lead generation. By connecting with your target audience, sharing informative content, and participating in relevant groups, you can attract potential clients or customers genuinely interested in your offer.

Industry Authority: Sharing valuable insights and knowledge makes you an authority in your industry. This can increase credibility and trust among your connections, opening doors to speaking engagements, partnerships, and other opportunities.

10 Best LinkedIn Marketing Tools

To make your strategy work, you need to utilize LinkedIn marketing tools. You can find many valuable features to ease your effort, from content creation to lead generation.

Whether you’re an owner of a SaaS company or a seasoned marketer for a vacation house business, these LinkedIn marketing tools can be valuable for you. Let’s explore the list!

#1. JotURL

JotURL stands as an all-encompassing marketing solution strategically crafted to elevate and monitor the digital marketing journey. As an extensive URL shortening and link administration platform, JotURL helps marketers forge branded, concise links that amplify brand visibility and recognition.

Its features encompass a spectrum of beneficial attributes, from link retargeting and UTM parameters to QR codes and customizable call-to-action overlays. Its tools empower enterprises to foster more profound engagement on LinkedIn.

It allows you to scrutinize link performance via comprehensive analytics to gain insights into click-through rates, geographical distribution, and user conduct. These insights are crucial to drawing informed decisions, enhancing strategies, and optimizing ROI.

#2. LinkedIn Sales Navigator

LinkedIn Sales Navigator is a premium tool to assist sales professionals, business development representatives, and marketers in leveraging LinkedIn for lead generation and relationship-building. You must pay for a subscription to enjoy its in-depth features.

But the price you pay will be a good investment. It provides advanced search and filters that allow you to target specific industries, job roles, company sizes, and more. This helps you find and connect with your ideal prospects more effectively.

Moreover, the lead recommendations and sales insights are features not to spare. It helps you find leads based on your saved leads and previous interactions. Meanwhile, the sales navigator provides insights about your leads and their activities on LinkedIn.

#3. LinkedIn Small Business

Another sub-product of LinkedIn is LinkedIn Small Business. It’s a resource hub and platform specifically designed to assist small businesses in optimizing their LinkedIn presence.

It offers tools and features tailored to the unique needs of smaller enterprises, such as content creation, ad campaigns, networking opportunities, and analytics. It helps you create compelling content relevant to your target audience.

If you aim for a more impactful result, try the ad campaign creation tools to create and manage targeted advertising. Lastly, the platform facilitates networking and connection-building within the small business community, helping you establish valuable relationships.

#4. Canva

Canva has made a remarkable online presence among marketers, content creators, digital designers, and even students. It’s a dynamic, enjoyable, and user-friendly platform that can help you create visual content for LinkedIn.

With Canva, your creative possibilities are expansive, spanning from crafting logos and illustrations to assembling infographics and social media videos. It also empowers you to distribute and showcase visually appealing content across your LinkedIn profile.

#5. Crystal

Crystal can be a valuable LinkedIn platform if you’re a recruiter, HR manager, or marketer. It’s a robust recruitment tool that empowers you to assess the personalities of potential candidates using their LinkedIn profiles.

It furnishes insights into their skill sets, along with administering tests and quizzes that delve into their strengths and interests. Such comprehensive evaluation aids in refining outcomes and contributes to the applicants’ selection.

The streamlined and swift process employed by Crystal adds to its appeal. By simply providing the name of an individual you wish to gain insights about, Crystal promptly analyzes their LinkedIn data and generates a comprehensive personality profile.

Moreover, Crystal helps you sort and filter potential clients. You get a deeper understanding of your leads, enabling you to enhance and tailor your communication strategies based on the personality insights garnered. This, in turn, equips you to navigate interactions more seamlessly and persuasively.

#6. Discover.ly

Discover.ly is a powerful Chrome add-on built to boost your social media marketing skills. This clever tool smoothly works with Facebook, Pinterest, LinkedIn, Instagram, and Twitter, making your interactions click with people who are interested in your offer.

It’s like an extra part of your web browser. When you talk with folks on one website, Discover.ly keeps their info handy when you switch to another site. This is super useful because it brings back important leads even when juggling many things simultaneously.

Think of Discover.ly as a unique tool that fits right into Google Chrome. It helps you notice the latest news in your industry. So, you won’t miss out on any chances from potential clients you’re connected with.

#7. Guru

Whether you’re an individual working independently or a part of a large sales marketing team, the common goal remains: to work efficiently and intelligently. This is where Guru steps in.

When using LinkedIn to enhance sales efforts as a decision-maker, a significant chunk of time goes into browsing company pages and profiles. Yet, the real impact comes from utilizing the information you gather.

Guru comes into play by analyzing a range of data from each potential prospect and delivering valuable insights like competitors, existing customers, sales advice, and more. You’ll be surprised by how quickly you can uncover numerous new opportunities.

#8. Dux-Soup

Dux-Soup is popular among marketers to help them streamline LinkedIn leads and contacts. This dynamic platform is a productivity booster, automating tasks like prospect follow-ups, content sharing, event RSVPs, and message connections.

Dux-Soup can automatically visit profiles of your target audience. This can pique their interest and lead to profile visits in return. Moreover, it helps you send personalized connection requests and follow-up messages to your prospects, streamlining your outreach efforts.

Meanwhile, its lead notes and tags feature allows you to add notes and tags to profiles, helping you keep track of interactions and segment your leads. Even with comprehensive and various marketing features, Dux-Soup has a user-friendly dashboard that is easy to explore.

#9. Social Animal

Social Animal helps you unearth valuable content from LinkedIn and leverage it to fuel your ideas. Delving into the latest and most successful content associated with any keyword is crucial.

It helps you access valuable insights into the most popular posts that are currently making waves. You can also identify LinkedIn groups that wield significant influence within specific subject areas related to your industry.

Furthermore, Social Animal assists you in identifying LinkedIn influencers who boast impressive engagement rates. Collaborating with influencers opens the door to tapping into new audiences previously untapped by your outreach efforts.

#10. Social Pilot

SocialPilot is a comprehensive solution for LinkedIn marketing with compressive tools to streamline your efforts. From bulk scheduling posts to team management, content discovery, and visual enhancement, this platform handles these tasks to accelerate engagement in a short span.

SocialPilot helps you work more efficiently and save valuable time. It facilitates team collaboration, enabling seamless task management and the discovery of compelling content for your LinkedIn posts. All this can be accomplished while retaining complete control, regardless of location.

Most importantly, it has a LinkedIn analytics feature to track your content’s performance over time. This analytics tool facilitates PDF reports so you can effortlessly share insights with your team members.

How to Choose the Right LinkedIn Marketing Tools for You

As there are many options for LinkedIn marketing tools on the market, deciding on a final product can be challenging for you. Here, we also provide some steps to guide you in choosing the best tools according to your needs.

#1. Identify Your Needs

The first step before choosing a LinkedIn marketing tool is identifying your needs. What do you want to do? What do you expect from the tool?

For example, businesses may need to find relevant needs. In this case, LinkedIn Sales Navigator, LinkedIn Small Business, and Dux-Soup can be your options. However, if you want to create branded links, JotURL is your go-to tool.

Identifying your needs relates to your marketing and sales objectives. If you work with a team, consider asking them what tools would help them work efficiently.

#2. Research Options (Features and Subscription Plans)

Once you define your needs, continue looking for some options. For lead generation, there are many options to look at. So, make comparisons wherever possible, including features, plans, and customer service.

The same thing goes for analytics, distribution tools, and visual platforms. Ensure your marketing tools have an easy user interface to help your team navigate the new environment smoothly.

Another crucial aspect you must check is their customer service. Top-tier marketing tools should have excellent customer service available 24/7; if not, they must respond quickly and handle your needs immediately.

If you’re still unsure which tools to choose, seek online reviews. Look for businesses in your industry. Also, check whether their business size, in terms of team number, is similar to yours. Read their reviews carefully and narrow your options.

#3. Ask for Free Trials or Demo

Many LinkedIn marketing tools offer a seven-day free trial. You can leverage this advantage to simulate how the tool works in helping your business. The best thing about a free trial is you can explore the tool’s features and navigation.

However, not all marketing tools provide free trials. If they don’t offer one, kindly ask them for a demonstration. You need to contact their reps and schedule a meeting to learn about the tool.

#4. The Final Decision

Before making the final decision, gather opinions from your team members. Ask them which option would be the best tool for them by considering the price, features, and overall comfort.

Consider trying the most affordable plan first. If you’re satisfied with the service, you can upgrade your plan anytime.

However, remember that your first LinkedIn marketing tool will be a long-term choice. Along the way, you may notice some pros and cons. If the cons outweigh the pros to the point it gets uncomfortable and ineffective, you may need to look for an alternative.

Over to You

As your company grows, more investments are required to maintain your business performance and employees’ productivity. A LinkedIn marketing tool can be an excellent investment to help you enhance the workflow in your business.

With a focused approach and comprehensive features, LinkedIn marketing tools can help you accomplish business objectives like generating leads, improving brand awareness, and building an online presence.

You can consider the above guide to choose the best LinkedIn marketing tools for your business. Identifying your needs and budget is crucial to helping your team work effectively and accomplish more goals.

About the Guest Author

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).