Being good at your job is important for success but it’s not the only thing that matters. You see, the majority of your potential clients are laymen, which means that they won’t be able to evaluate the quality of your work until the very end (perhaps not even then).
Therefore, knowing how to present yourself as a photographer and video editor can decide whether you get hired or not. In other words, it is both a matter of financial wellbeing and your own professional pride. With that in mind and without further ado, here are several techniques to help you make a better impression on potential clients.
1. Start by making a website
Start by choosing the right design and domain name. From here, you have to focus on your first task – tending to the technical aspect of your website. The website needs to be well-optimized and responsive, which will speak volumes about you as a professional.
Second, try to make it more visually engaging. It’s not just about the photography but the design itself. As a photographer, you’re an artist, which is why you need to be resourceful when it comes to providing your audience with stunning visuals.
Lastly, add your contact info and your CTA (call-to-action). After all, this website is not just for show. One of its main aims is to give people a chance to contact you.
2. Host a blog
A photography blog is one of the best ideas for any photographer trying to improve their panache. This is more than just a platform where you can display some of your best work. It is also a place where you can share your opinions and thoughts on the art of photography.
Even though this is a visual art form, you should never miss an opportunity to display your eloquence, as well. This will create an image of you as a well-rounded artist, thus improving your public image by quite a margin.
Choosing a photography blog niche can also give you a nice head start. This way, you can portray yourself as a specialist. Make sure that your niche has enough themes to last for years, otherwise, you might find yourself facing a creative block sooner than you expect.
3. Borrow ideas
Competition in this field is not like in other industries. Here, good competition is not just there to provide you with motivation to try harder. More successful competitors are also a learning experience. Like in any other art, you learn by trying to emulate techniques of those better than yourself.
So, even as an amateur photographer, you can learn quite a bit from the presentation by a major agency specializing in video production in Sydney. Seeing how major businesses handle some of these issues can be an indicator of your own preferable course of action for the future.
Also, keep in mind that depending on your ambitions, you can either dream of becoming a part of such a collective or starting one of your own. Either way, doing some research is a great idea.
4. Write a great “About Me” page
The next thing you need is a great “About Me” section and this isn’t so easy to pull off. It’s not just spewing some basic personal info and stating what is it that you do.
You need to start off by stating why you became a photographer, to begin with. Make it a story about yourself. In order to make it feel more authentic, it is pivotal that you use your own voice. This will already separate you from the pack. It will also make it easier for you to give your philosophy as a photographer.
Whatever you do, make sure that you include a lot of photography in your bio. Remember, this is what you are and, more importantly, this is what the people are here for. Keep in mind, however, that on this page you have a limited amount of space. So, choose your words and photos carefully.
5. In-person presentation
There are a lot of instances in which you will have to present your brand in person. So, you need to learn how to act in a professional manner and give your brand a head start.
You should start by saying your full name, where you are based, and why you are there. So far so good. You can carry on by telling them a thing or two about yourself as a photographer. Stress out how long you’ve been doing this and what kind of (comparable) previous experience you have.
Try to beam confidence and here, nonverbal communication, self-confidence, and your own stance will make a difference.
Learning how to present yourself will determine your success, regardless of the industry. It is also universally relevant both for those looking for employment, as well as for those who are self-employed entrepreneurs. Overall, the above-listed five tips will come in handy for all aspiring photographers in the field.