5 Ways to Improve Your Company’s Outreach to Potential Clients

It might be said that a business is only as good as its clients. As such, client outreach is of paramount importance to the success of any business venture. With that in mind, let’s look at five simple ways to improve in this department.

1. Start A Newsletter

Email Outreach to Potential Clients

Although some customers will ignore them, business newsletters are a great way to remind potential customers about who you are and how you can serve them. These will also give you a great way to promote sales and other special events.

At the same time, it can be a real pain to compile these newsletters on a regular basis. Chances are, you would rather dedicate your time to other things, so we recommend the use of a pre-made template. These can be purchased from many companies like this one.

Of course, the above is just one random example, and there are many other great companies out there. These templates can be customized for your particular market, which is very handy. For instance, if you’re in the real estate business, you would look at real estate newsletter templates.

2. Focus On The First Impression

Once a person sees your ads (or your newsletter), the next barrier is this: Will they like what they see? Most people won’t give an advertisement any more than a minute of their undivided attention, so you won’t have much time to get your point across.

According to some studies, you have as little as seven seconds to make a good first impression. We all know that first impressions are the most lasting ones, so don’t beat around the bush. Get straight to the point and tell your customer what you are offering.

3. Don’t Send Emails At Random

Obviously, it isn’t too hard to start emailing people at random with promotional offers. However, random actions tend to produce random results, and this is no exception.

Every business has a key demographic, which is just a term to describe the kind of people who are more likely to buy your product. For instance, if you are selling diabetic testing kits, your key demographic would be people with diabetes. Thus, you would want to look for those people when sending promotional emails.

4. Keep It Honest And Personable

Whether it’s a promotional email, a sales call, or any other form of interaction with the customer, you don’t want to come off as dishonest. There are a lot of scammers out there, and you don’t want to be mistaken for one of them. That’s why you should do your best to keep your interactions honest.

A potential customer might overlook one or two things that they don’t like, but they will never overlook a dishonest claim. They will also tend to ignore anything that sounds too much like a commercial. After decades of being bombarded with advertisements, people have developed a natural instinct to ignore such things.

To get around this instinct, you just have to speak to people in a non-patronizing fashion. Talk to them as if they were a friendly acquaintance instead of a customer, and you will probably see some good results.

5. Look For High-Profile People

High profile people to outreach

A customer usually won’t make a dedicated effort to seek out your services, but they probably read blogs, and they probably follow all kinds of people on social media. As such, you can improve your business visibility (and your outreach) by finding people who are popular among your key demographic.

As outlined here, the art of finding influencers has evolved into a complex art. Still, the basic principles are simple. Instead of trying to reach hundreds or thousands of people, you find someone who already has that kind of reach, and you recruit them.

As an example, you might look for a popular person on Youtube or Twitch, seeking out those who fit your target demographic. Many companies will send free samples to popular internet personalities in exchange for some advertisement or a positive mention. In some ways, a positive mention is much better than an overt advertisement because it has a lot more credibility.

Of course, these are not the only ways in which a company can improve its customer outreach. With a little research, you can probably find even more, but we hope that we have given you a good start. If so, we hope you will visit us again for more informative articles like this one.

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