Get to Know Your Target Audience in Detail
Fine-tune the App Design to Your Target Audience
Numbers Are Relevant: Get Down to Stats and Figures
Keep in mind that the app downloads may not be the most relevant metric factor for assessing the app performance since there are people who drop it after using it only once or twice. But, when you connect that number to the audience demographics, you already have some basis to avoid making wild guesses. Combine several metrics for the user’s age, device, gender or location for best analysis. To check the real value for customers, analyze both user engagement and user retention.
Also read: 6 Best Tips On Social Media Marketing
Key Steps of App Store Optimization
| About the Guest Author:
Michael Kordvani the writer of this article.