How to Market Your Mobile App: Success Tips from Expert App Development Companies

Even if you have the greatest idea for a mobile app that is full of potential to change the lives of people, if no one knows about it, you can’t call it a success. Successful apps must be seen and downloaded to grow in popularity and revenues.


Launching a spectacular idea is never enough. The unknown product must get into the hands of the target audience. In the limited space of app stores that are housing thousands of apps fighting to grab the attention of customers is never easy. If you fail to understand this critical aspect of mobile app development and hope to monetize it out of the blue, you can’t expect growth. These success tips from leading app development companies can help you garner experience from the best and turn a new leaf in mobile app marketing


Get to Know Your Target Audience in Detail

To know what you need to make for someone, first you need to know what they want. Keep your user in mind. Study behavior, nuance of character and mindset. Information about your customer demographics is crucial when making decisions about design, architecture and resources. You need to provide real value to customers, one that sets you apart from the competition.


Make sure you communicate this to your client and don’t back off in the process. A longer customer evaluation is a great time-saver down the line.


If your client is a marketer, the value of a well-known target audience will not be difficult to explain. If they don’t have marketing knowledge, get your UX and UI teams to help the client conduct research and run surveys with the key user in mind. Talk to real people to get to know their want and needs, learn about the best promotional channels to reach to them and about the style of the message you need to deliver to be heard.

Also read: 5 Inbound Marketing Tips for Promoting Your App

Knowing your target audience in detail will help you maximize the potential of your app development company, prepare multiple choices and avoid costly and cumbersome last-minute changes. It is as simple as that. Keep the flow of the process by using some of the past best practices and success stories to help your client decide what’s best for them.


Fine-tune the App Design to Your Target Audience

It is not a big secret that not all customers think the same. Target audience trends can shed enough light on key customer viewpoints, such as to those about aesthetics, look, feel and the design of the mobile app. You not only want to craft an intuitive piece that will target a larger audience, but also make the right radius of customers feel great about it. While customers will not have a huge impact on the actual app development, certain features like using the right color scheme are predominantly customer-driven. If your client uses buyer personas to closely define the target audience, you will be able to follow the segmentation and respond accordingly – with bright popup features for children’s social apps and with simplistic dichromatic solutions to businesses.


The point of the app development is to make a tool useful for people, not just a radical digital solution to a problem. This is why analyzing and predicting user behavior, lifestyle, habits, values and mindset is vital for making a user-friendly mobile app that will top the store charts.


Numbers Are Relevant: Get Down to Stats and Figures

App development companies create products based more on ideas, and less on opinions. They rely on numbers and use metrics to estimate the future of a new mobile app. The life or the death of an application depends on the number of installs and downloads, conversion and repurchasing rates, retention figures, and, in the case of paid apps, the ROI of the advertising costs.

Keep in mind that the app downloads may not be the most relevant metric factor for assessing the app performance since there are people who drop it after using it only once or twice. But, when you connect that number to the audience demographics, you already have some basis to avoid making wild guesses. Combine several metrics for the user’s age, device, gender or location for best analysis. To check the real value for customers, analyze both user engagement and user retention.

Also read: 6 Best Tips On Social Media Marketing


Marketplace dashboards offer plenty of metrics to help you in making your mobile app better. Many top app development companies don’t like relying on single resource metrics and apply third-party analytical tools to capture as many metric details as necessary to supplement the built-in store trackers. Choices are many. Regardless of what you go for, the most critical data you need to analyse comes from user acquisition channels, initial app engagement, retention rates or from repetitive usage and customer referrals.


Key Steps of App Store Optimization

The competition in the Google Play Store and on iTunes is tough. Every little improvement you make can mark down a step toward better success for your mobile app development projects.


App Store Optimization is nothing but Search Engine Optimization for mobile apps, helping your app gain exposure and catching the right customer’s eye. You can invest into keywords, descriptions, images and videos to maximize the app’s potential for ranking higher. Choose keywords relevant for you app and for the target audience. Optimize the description with unique words that appeal to users and encourage them to click the download button. The brand logo, the right screenshots, both beautiful and functional, and a compelling name for the application will work wonders for its ranking. Technical details, such as category placement, localization and performance are that – technical, but nonetheless, important.


Although running a full mobile marketing campaign can seem like a daunting process, there are tools and strategies that can help you launch a campaign, gain momentum and track its progress. Make a good plan, again having the target audience in mind, and tweak the campaign details as you go along.


Follow customer’s response and feedback and serve them their desires by constantly finding ways to improve their experience, tossing out ineffective promotions while testing new advertising options. Keep the lines of communication with your clients open. The market needs change – be there to acknowledge changes as soon as they arise, and you will have a number of successes that will keep your app development company in full swing for future successes.

| About the Guest Author:

Michael Kordvani the writer of this article.

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