A workplace is more than just a collection of walls, desks, offices, and cubicles. It’s a true reflection of your brand and business. It shows what you strive for with your work and how you treat your employees. It’s an extension of your brand philosophy—Which is why making it match that philosophy is so important. Workplace design innovations make all the difference when it comes to how employees and clients perceive your brand.
If you want to boost your business branding, the workplace is a good place to start. Here’s how you can make the appearance of your workspace benefit your company and overall brand.
Color psychology
Colors have a tremendous effect on branding and business image. While they do affect the look of a workspace, did you know that they can also change the feel and atmosphere as well? Color psychology tells us that colors are a major factor in the interior design of a workspace. Employee satisfaction and productivity can be affected by the color scheme of the interior significantly.
With this in mind, the color scheme of the workplace sends a strong message about your brand identity. Matching the colors of your branding with the workplace interior helps solidify your brand’s authority. It signals that your business is consistent in every aspect of its design, whether you’re talking about products or the workplace.
Are your products minimalistic and sleek in their color design? By making your offices match this aesthetic, you can influence clients that walk inside and show them that you give attention to detail. The correct aesthetic decisions can make all the difference when you’re trying to impress your desired audience.
Office layout
One of the most important factors for office space design is its layout. Everything from the furniture to wall placement should be well thought out, as it can have a major effect on productivity and cooperation among employees. Surprisingly, the layout of a workspace says a lot about a brand and its philosophy as well.
For example—A brand that focuses on innovation and bringing new ideas to the table can demonstrate this through its office designs. This is often done by creating an open floor plan and connected offices. This way, employees can communicate more openly and discuss new ideas. It’s the basis for many of today’s innovative tech companies and their interior design philosophies.
A company that leans towards more traditional business practices may create rows of traditional, full height cubicles. This helps employees focus on their work in a more isolated and private environment. This allows better focus on the job at hand, and it makes it easier for employees to communicate with clients directly, whether it’s in the cubicles or on the phone.
Perks and additional luxuries
Perks are an important part of every modern workplace. Employees need to take a breather every once in a while, and providing them with some level of comfort and luxury helps them relax between work sessions. As a result, productivity and on-site satisfaction increase significantly.
If you’ve ever been in the workplace of multiple major brands, you may have noticed the differences in the perks that they provide. One brand may focus on providing high-end, sophisticated, but standard perks for their employees. This can include advanced espresso machines, relaxing lounge areas, and other perks that denote a special kind of comfort. Others might focus on more recreational and engaging types of relaxation. An in-house gym, gaming center, or party area might be more suited for a specific kind of workplace.
The types of perks you offer can depend on your employee demographics, but it also depends on your brand’s values. Are you looking to stimulate creativity and communication or get employees to think and focus in a solitary environment? You should think long and hard about your brand’s perspective before you decide which perks to introduce to the workplace.
Furniture & fixtures
Furniture plays an enormous role in modern workplaces. Getting the same old work chairs for every kind of office or workplace doesn’t cut it. You have to think about comfort and ergonomics first and foremost before deciding which furniture to get. Everything from the actual workstations to the lounge areas needs to be designed to fit the wants and needs of your employees. At the same time, you need to think about the brand message that you want to convey through the furniture and fixtures that you use.
What kind of message should your office send to employees and visitors? Is it more of a laidback atmosphere or a hectic mess of ideas and inspiration? This can be reflected through the chairs and desks that you use, as well as elements in your kitchen and bathroom.
Bathroom fixtures have become especially important in today’s workplace designs. To create optimal comfort, employers have started introducing touchless faucets, bidets, smart toilets, and much more. Since hygiene and cleanliness are now more important than ever, bidets and hand dryers have become staples of modern workplace designs. Business owners often turn to Bidets Online to get the smart bathroom fixtures they need for their workplaces. Keep in mind that both clients and employees use bathrooms, so providing extra comfort and luxuries in these areas will reflect on your business in more ways than one.
In-office graphics and messaging
To create a true brand experience, business owners look to decorate their workplaces to reflect the values of their companies. This can take the form of figurative messaging as we’ve mentioned before—But it can be literal as well. Artwork and motivational messages on walls are just as important as things like comfort and workplace philosophy. People are influenced by inspirational messages, and introducing them to the workplace can make a huge difference when it comes to brand perception.
Consider creating eye-catching installations and full-on wall scale graphics to help motivate your employees. Not only will this make your workplace stand out in a unique way, but it will also have an effect on employee cohesion. People function better in workplaces that put their values at the forefront, and these kinds of messages can contribute to this image.
Conclusion
There are a surprisingly large number of connections between workplaces and the effectiveness of their brand messaging. People are more likely to believe your company’s core values if they are reflected in the way you design and run your workspace. Because of this, matching the appearance of your workplace with your brand can provide massive benefits to morale and branding in general.
