Marketing, advertising, and promotion are essentially the lifeblood of any law firm. You need to plan, build, and implement an effective stratagem for driving more traffic, attracting new leads, and obtaining more legal cases for your firm.
In this highly digitalized era, there is no dearth of marketing platforms and channels. You may be utterly confused with several options since it is challenging to know the perfect allocation of your marketing budget for gaining the highest ROI. A law firm may follow specific stratagems and avoid mistakes to achieve success.
Mistake: Committing the Same Blunders as Other Attorneys
In this digital landscape, it could be a major mistake to rely on tried and tested or old marketing methods for grabbing clients’ attention. Despite being in an electronic era, many senior attorneys are hesitant about aggressive marketing as they usually experience an ethical dilemma. Some freshers or new lawyers have no clue as they have just stepped out of school and college, where they spent time learning from others.
New attorneys follow a conventional path of passing out and taking up a job in a big law firm. However, the issue here is that big law firms are failing. There could be multiple reasons for this failure, like taxation, over-regulation, or issues relating to compliance with employment regulations. It has become challenging to earn profits.
A forward-looking lawyer should not be happy to stick to old techniques of attracting prospective clients. Start thinking outside the box for your law firm to flourish!
Mistake: Ignoring or Undermining Search Leads
Online journeys start on Google and other search engines. As per experts, Google handles an estimated 70,000 search queries every second and 5.8 billion queries every day. You simply cannot afford to ignore search leads. Legal information seems to be an incredibly popular search topic.
We have witnessed how the National Law Review took the world to be storm by publishing survey reports revealing that 96 percent of the clients seeking legal assistance will be using a search engine some time or the other.
Providing brilliant legal information could drive more traffic to your official website. When a user visits your site, he can have easy access to valuable legal information and all about your legal agency’s expertise and experience. You may consider boosting your customer base by consulting with a reliable law firm marketing company.
Mistake: Not Keeping an Eye on Your Competition
You do not have to keep reinventing at every step. You can rely on the research and hard work of your competitors while sourcing topics for your web content that best resonates with your targeted audience.
Law firms, for instance, could leverage tools such as Ahrefs Content Gap for identifying specific terms that are helping your competitors gain top SERP rankings. Thanks to such valuable information, you could see the crucial gaps in your content marketing stratagem.
Conclusion: Do Not Ignore Online Reputation Building
We understand that 97 percent of clients browse through online reviews of local businesses, and 85 percent of clients rely on reviews, just the way they trust personal recommendations. According to Forbes, reviews especially on Google, can make a law firm achieve higher rankings online and help businesses gain instant credibility.
Even though you have managed to achieve higher rankings on search engines, if you fail to have a positive online reputation, everything is bound to backfire. It is a good idea to opt for an automated system for requesting client reviews immediately after a positive interaction. It immensely helps establish a winning reputation.