In today’s time, jewelry has already become a staple in a person’s everyday life. It has not necessarily made a comeback because it was never gone in the first place. Whether you’re a man or a woman, jewelry is slowly becoming a part of your everyday life.
But, are you the type to make jewelry more than buy it? Are you the type to tinker around with bits and pieces of beads and other kinds of jewelry during your past time? Have you finally decided to step up and make a living out of your jewelry making hobby? Well, below are six essential tips on how to start a jewelry making business.
1. Knowing Your Business Goals
What is your goal? To buy and sell? To start making from scratch? To handle either a big or a small company? Will you hire employees to help you out or do you want to do it yourself first?
2. Knowing Your Target Market
Knowing your target market is crucial when starting a jewelry making business, or any other business in general. This will determine which type of jewelry you will be selling. Almost everything depends on what type of market you’re going to be selling your products and services – quality, variety of jewelry, designs, and a whole lot more.
Your target market dictates whether or not specific kinds of jewelry you’re making will make it to “the cut.” This means that not everything you sell may be a big hit because your market varies in social status, age, culture, etc.
3. Branding your Jewelry Making business
As a startup business, you have to find ways on how to make a name for yourself. Alongside this, you have to know which strategies work best to make your name or your business known in the jewelry making industry.
4. Putting Up a Website
Nowadays, everything is found on the Internet. As for your jewelry making business, it’s always best to put up a website where potential buyers can view the products [and services] you offer. Through this, they can also evaluate the quality of your products because of the photos set up on the website.
Not only that, but you can also add a separate tab where you let your buyers post reviews or feedbacks about the item they just bought from you. Businesses today like Karats Jewelers have already stepped up their game and started putting up websites where potential buyers can view customer feedback. A lot of people usually base whether or not they’re going to buy a product from online reviews. Also, this could significantly help your business improve.
5. Keeping Control of Your Supplies and Materials
Sustaining your supplies can help increase your business’ income or profit in the long run. When running a jewelry making business, you always have to make sure that you have more supplies than usual because, in the process of making the jewelry, you might commit mistakes. It’s important to always consider ordering in bulk and more than what is needed should there be any instances that you’re going to be needing more.
As for your other supplies like pliers, tweezers, chains, and clasps, these are generally available in hardware stores, department stores, or any hobby stores near you.
6. Get Updated to latest jewelry Trends
Researching the latest [jewelry] trends can help you attract potential buyers because a lot of people nowadays depend on trends when buying something. Blogs about fashion and accessories typically release articles about the latest trends and hottest styles on jewelry, and these will surely help you keep up.
However, if your business is not the type to follow trends, better yet, set the trend. If you want to stay on top of the market, then setting trends is one of the many ways you could achieve this goal.
Putting up a business is not a piece of cake. It could be a constant game of trial and error through weeks, months, and years. But with determination, research, and proper execution of strategy, you will make it with no sweat.
| About the Guest Author:
Edwin Deponte is a motivational writer who is also passionate about Social Marketing. He believes in others’ abilities and tends to bring out people’s hidden potentials through his words of inspirations and motivational articles.