Social media has the power to help brands spread marketing content and engage customers to the benefit of the merchant. There are many free tools, especially for analytics that can ensure that a brand’s message is connecting with the right people.
We have compiled a list of useful analytics tools that can help you optimize your social media accounts. These tools help you track social media engagement, monitor competitors’ content, discover trending topics, get helpful suggestions on improving your social media pages, and much more. All of these tools are free. There are some who offer premium plans, too.
Free Social Media Analytics Tools for online marketers
Hootsuite is a power-packed tool that draws more than 200 metrics measuring the impact of your social media content throughout various channels and campaigns. You can integrate it with Brandwatch, KAWO, Unmetric, and much more. The price is free where it offers three social profiles, 30 scheduled messages, and one user. Paid plans start at $29 per month with a free 30-day trial.
Cyfe is another great tool providing all-in-one integrated business dashboards to track and analyze your information. You can monitor social media analytics, website traffic, sales, and more. It helps you pull data from popular services with more than 100 integrations and 250 metrics. You can mix and match metrics from various apps in order to create new insights. The free plan gives you two dashboards and a 30-day history. Their paid plans start at $29 per month giving you a 14-day free trial.
Socialbakers is a fantastic social media marketing platform which has free analytics tools. Their wardrobe includes a persona mapping template that helps you organize cross-channel data, performance quadrant reports for Facebook and Instagram, a benchmarking tool, an analytics tool for Instagram etc. The price is free.
Followerwonk helps you track and optimize your Twitter data. You can analyze followers by location, bio, who they follow, and more. It also lets you compare follows and followers, view losses and gains, and maximize time to tweet. You can pull the data to know when followers are active and which tweets engage. The price is free for one account and provides you with limited personal data. Their paid plans start at $29 per month.
Talkwalker is another free and amazing real-time social media search engine that provides you with unlimited searches across all major social networks and 187 languages. You can get an instant overview of your campaigns and hashtags, including the competitors’. It provides real-time data and live audience insights like demographic information about age groups, gender, occupation, and more.
Mentionmapp, an analytics tool for Twitter network helps you visualize and explore interactions, build critical relationships, and find out who is carrying conversations. With it you can seek new hashtags and followers which you might have missed otherwise. The price of the tool is free where it allows 300 searches per month. Paid plan is $27 per month giving you unlimited searches.
SparkToro was co-founded by Moz alums Rand Fishkin and Casey Henry. The tool crawls tens of millions of social and web profiles and finds out what and who your audience reads, listens to, watches, follows, shares, and talks about online. It can help you disclose which accounts reach your target audience, and discover where and how. The price is free which allows five searches per month. Paid plans start at $112 per month.
Audiense is a great marketing platform made for Twitter. It helps in boosting brand awareness, craft campaigns, and measure impact. You can pinpoint and understand any audience. With the tool you can make tailored audiences to identify specific people and segments. The price is free where it offers basic community reports. Paid plans start at $79 per month.
9. Google Trends
Google Trends is undoubtedly a great tool that provides information and insights on search trends. You can get info on the latest stories or areas of interest. You can visit the data visualization project, where the Google News Initiative works with designers to tell stories with data and create the results open source allowing for reuse. It is a free tool.
10. Union Metrics
Union Metrics is a useful analytics platform that has helped businesses and brands achieve more with the help of social media marketing. You can get free social intelligence with algorithms from the paid platform. It helps you figure out when you should tweet or post on Instagram, what kinds of content receives the most engagement, and provides more info on your top hashtags and most influential followers. The price is free.
Most of these tools are free and have unmatched capabilities. Be it a custom PHP development company or a WordPress development company, when developing your website, make sure you check with them for any social media integrations possible at the time of development, for everything else you have these wonderful tools.
About the Guest Author
Albert Smith is a Digital Marketing Manager with Hidden Brains, a leading Enterprise Mobile & Custom Web Development Company specializing in mobile & web applications, IoT, Cloud, and Big Data services. He provides innovative ways to help tech companies, startups, and large enterprises build their brand.