The internet has been around for some time. But there are still moments that make you wonder how things have changed.
One of these things that really get you in awe is the search engine. Google, mostly, has changed the game for every field in the world.
All you have to do is type in the world, say cheeseburger, and it will show you all the possible results. It will include the places near you, the trends, different ways of making cheeseburgers, and much more.
You can access an entire world just by typing one word into the slot. How can that not make a person wonder, at least from time to time?
For a business to end up in one of the top pages is important to be seen by the customer. When we say top pages, we mean the first-page because let’s face it, nobody checks the second page.
There are two things that put you on the radar of the international market, search engine optimization and its localization.
And because localized SEO is such a great tool of success, the competition is getting fierce by the minute.
Here are a few tips that will help you get your SEO localization right.
1. Location is Key
Location is the core of localization. The entire concept is based around it.
To excel in local SEO, the optimization needs to be built around the persona of the location.
What do people search? How to people search? What is the language they use? What is their preferred slang? All of this comes from the place where you are localizing your business.
And while on the topic of location, it never hurts to add your local address (if you have one), in a place that the customer can easily find.
Finding the location of the business is actually one of the top reasons that the customers search for it.
2. Make Use of the Local Listings
Prepping your website for the local trends, including the location and general contact information is one thing. The next step is to take advantage of the local listings (Google reviews, Yellow book, TripAdvisor, etc.)
Making accurate listings on these listing sites can really boost your SEO game. Sharing relevant details of your business on these websites backed up with imaged and quality content can really put you on the radar.
3. Building Links
When it comes to SEO, link building is a very important element. Higher the number of important links, greater the authority of your website.
Use links to websites every chance you get (as long as you don’t overdo it). Encourage other pages, especially social media posts, local news sources, etc., to link your website as well.
4. Collaborate with Local Business
Partnering up with the local businesses of the market is a very effective strategy. It is a mutually beneficial strategy that can make your footing stronger in the local market.
Cross-promotion of the businesses and making collaborated events happen really creates value and enhances link building strategy.
In addition, these collaborations also tend to increase sales, earn authenticity, and strengthen your esteem in the market.
5. Engage With Customers
Many businesses tend to neglect the importance of user-generated content. While a majority of the customers make their decisions based on this content like reviews.
Indulging the customers, all their needs and queries may be the make or break point of your business.
It is even better if you encourage the customers to leave reviews in their local languages. This earns you a lot of credibility from the local market.
Engaging with the customers in a language that they speak not only boost your SEO but also earns you their trust and loyalty.
Localized SEO Tips and Trends
Now that we are done with the tips and tricks, let’s take a quick look at the localized SEO trends that we are and will be seeing in the year 2019.
1. Optimize for Voice Search
Voice search has spread out its wings in recent years. This affects the SEO of greatly because there is a considerable difference in the way they search via voice and when they type.
The virtual assistants are on the rise. If you are looking for a cheeseburger you would simply just say it into your phone instead of typing it.
Also read: 6 Advanced Ways to Improve SEO of Your Site
Thus now when you localize your website, you have to structure the content in a manner that enhances your ranks even with the customers that use voice recognition.
2. Google Featured Snippets
People tend to search on the search engine in forms of questions more than they do otherwise. Google has a new feature where it shows snippets in the form of text box or lists.
Creating content based on the questions that are more likely to be asked by the local people is a very good idea.
Have you ever had a moment where you just suddenly think, oh I am craving cheeseburger, wonder where I can get one around here, and then you pull out your phone and search for it? That is called a micro-moment.
The practice of people searching for anything and everything that comes to their mind right there and then.
Businesses that come through in these moments and are able to satisfy the customers, get a big win.
In terms of SEO, it is about getting as localized as possible. Giving the customers answer as per their localized area and trends is the major goal.
4. Content That Makes Sense
It is not uncommon for people to use keywords that are least intelligible just because people tend to search them that way. This kind of content doesn’t usually provide any value to the customers.
Stuffing the content with localized keywords while it barely makes sense does not earn you any brownie points.
This not only diminishes your rankings but also makes you questionable and untrustworthy.
Make use of keywords in a conversational way, create content that makes sense.
5. Stay Up-to-date
As mentioned before, the localized SEO is increasing by the second. The best way to keep an edge is to keep an eye on the latest trends going on. Listen to the experts and make sure you keep improving.
| About the Guest Author:
Vanessa Anderson is an enthusiastic and self-reliant creative writer. Her passion for writing and effective communication skills add to her credibility as a writer. she enjoys writing poems on current social issues. https://www.marstranslation.com