Designing a website that can make the right impact is nothing short of an achievement. This is because out of millions of websites, if you can attract visitors even for a few minutes, your website will be in the top few thousand. And only such websites succeed in finally selling the product they are marketing who can boast of such a design.
Making it big in a metropolitan city like Dubai can always be a daunting task. But as mentioned above, a great online presence will serve the purpose well. Try to be on a song with the design, and for this, you will definitely have to do your homework so that your design can instantly attract your target audience.
Go through the following three aspects that can make your website look the part and offer substance to your visitors.
1. Use Luck to your Advantage
There are several instances in which visitors come to your website by mistake or just browse through different websites and click on your portal. This is a chance for you to make the most of it because such visitors do not come often. Most of us are very choosy when visiting websites, and the majority of us only visit our favorite websites.
Think of what you need to do here and devise a strategy to lure these visitors. Certainly, you cannot automatically change the web design of all the layouts of your website, but the content can be taken care of. You can design and write some of the content in a way that is not targeting any specific age or group. Give general information about your product and service in a way that can attract those visitors. Offer something unique about your product that can catch your visitors off guard and make them sit back and take notice of it.
Over 80% of the information sent to the brain is visual, and a great design can certainly make a strong case here. Your emphasis right from scratch must be on getting solid leads rather than offering whiz-bang images and out-of-this-world graphics. The assistance from your designer can be of great help as he can use his expertise to give you reasons to smile with even people with no interest in your product spending ample time on your portal.
2. A Simple, Yet Effective Design
You must have gone through this aspect several times and have heard about this. Many web designers try to persuade their customers to get a simple yet effective design that can do that right for them. But most of the companies look for dazzling designs that can leave their visitors in awe. Cool effects of graphics coupled with breathtaking videos are the requirement of some companies as they think this is the only way to get the eyeballs they require. But an engaging design is what works for most businesses. This is the most essential characteristic for a professional web design that businesses cannot ignore.
The landing page and homepage are perhaps the most important ones for any business as the majority of traffic visits these two pages for sure. And only if they like the design or the theme/layout of the website will they proceed further to check out other pages, or else they leave. So, put yourself in the place of your visitors and think about what you would like to see on that particular website.
Is It a Definite Requirement?
Never underestimate the power of a simple design that can effectively work for you. But there is a catch; this may not be true for every website or business as some portals require heavy graphics. For example, think about a website related to the entertainment industry or a sports portal. We cannot think of such websites without lots of videos, heavy graphics, and high-definition images of our favorite celebrities and sports personalities.
The design you offer should be easily comprehended rather than visitors having to guess what it is all about. This can be amongst the worst mistakes any website can make because no one has the time to look at our website and understand what is being described. Make a design that is easy on the eyes so that it can click instantly with the visitors. And only then will they proceed to visit other pages of the website.
3. Less is More
This aspect can be termed as the logical extension of the previous point as it is connected with it. Once you offer a simple design to your visitors, please do not overdo it on every website page. Just imagine what would be a person’s reaction if he continues to see the same design on every web page. The theme and layout must be the same; new design patterns on each page can be distracting for the visitors.
Do not stuff your website with colors and different patterns to make all the pages different from each other. A colorful website depicting a kaleidoscope will not be in favor of most of the business. But if you are trying to market an apparel store for toddlers or making an entertainment portal, then things must be different. A contemporary design that ticks all the right boxes without going overboard must be your target.
Design is not something that is added to get the attention of the onlooker. It also acts as an extension of how a company can describe its product or service to visitors. That is why businesses need to envisage what can work for them with a taut design helping them out. Making good communication through your website with the content must always have the upper hand. You do not need to spend too much time thinking as a consultancy from a reputed website design Dubai firm can help you out in your endeavors.
Over to you
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