There’s no denying that WordPress has achieved a lot since its release. Launched as a simple blogging tool, today WordPress has become one of the popular content management systems (CMS).
If you are a WordPress user, you might be aware of its usefulness. In SEO, WordPress is possibly one of the best tools to help start a campaign with various resources and opportunities for the practice.
With lots of possibilities, comes many challenges and technical hitches. In this blog, we will explain the various challenges facing WordPress SEO and the solutions for those to help you make informed choices in your campaigns.
1. Selection of Theme
Most of the time, you may be choosing an alluring theme that you found appealing to your customers.
The most common mistake people make is choosing the commonly-used themes. This is where you can face the problem. Several complex themes are suffused with defective code making your website slow. The time your website takes to load directly affects your SEO rankings.
You should choose a theme that works best for the type of your website. Moderate themes can be more constructive than a complex one. Also, don’t forget to update your theme time-to-time to keep your website up and running.
WordPress plugins offer a lot of benefits for website SEO. But often people add too many of those resulting in the slower speed of the website. Adding multiple plugins will take over too many resources on the server. If you want to improve the ranking and user experience of your website, install the appropriate plugins for your website.
Including hyperlinks in your website is a key technique of SEO that can enhance your SERP rankings. But adding too many links or irrelevant links can reduce the number of visitors to your website. As a best practice, use links in a proper number (you can use up to 20 links). In addition offer relevant and original content to your visitors, so that they spend more time on your website.
4. Implementing the Wrong Schema
Schema markup helps Google understand your website’s relevance by fetching your Name, Phone Number, and address. It plays a vital role in improving your website’s ranking and visibility. But if implemented in a wrong way, it could work in a negative manner. So it’s important to deeply understand the working of Schema
5. Wrongly Used Permanent URLs
However, there is ample information available about permanent URLs (Permalinks) over the internet, but it seems to be the most challenging thing to get right. If you implement those in a wrong way, it may negatively affect your website. An ideal permalink includes two of the fundamental components: category and post name. These two components allow your website visitors, as well as search engines, have a clear understanding of your website.
6. Not Using Alt Text for Images Properly
People usually invest time in optimizing the text content, missing out graphical content. Images can act as a catalyst for improving your website’s accessibility, functionality, and ranking. That’s why giving a proper name to your images is necessary. Always rename your images with SEO-friendly names and descriptions in order to be found easily in the image search results.
7. The Problem with Sitemap
A basic WordPress website provides you with only limited features and controls, you need to install SEO plugins to get the full-feature benefits. Most of the plugins need you to create sitemaps in order to access the control of website features.
The problem here is if you ever forget to submit those Plugin sitemaps to Google search console, your website won’t show up in the search results. So, never skip submitting the sitemaps.
8. Not Using H1 Tags
With the growing popularity of your website, you might have no alternative but to use similar H1 tags for several web pages. This may have adverse effects on your website in the long run. So, use accurate and innovative H1 tags wherever possible. Also, keep the content unique for your website and never overuse keywords in your meta tags, as Google is smart enough to identify this.
9. Duplicate Content
The duplicate content issue emerges as a result of adding too many tags for a post or using several categories for a single post. It’s recommended to install plugins such as Yoast SEO to add no-follow tags to help search engines categorize pages properly. Moreover, if there’s no obvious way to tag a specific post, don’t tag it.
10. No Interlinking and Addition of Related Posts
Interlinking your post to other pertinent content on your website boost the average time spent by a visitor on your site. It is one of the key factors to increase your SERP rankings. But, if your interlinks are irrelevant, it can do the opposite. In addition, if you don’t wish to include too many internal links to your post, you can add related posts instead. Make sure you get the right balance between both these methods.
WordPress can be an ideal platform for your website campaign to achieve all your CMS needs today. You just need to identify the challenges in its SEO practices and ways to successfully optimizing it for Google search.
| About the Guest Author:
Ritesh Patil is the co-founder of Mobisoft Infotech that helps startups and enterprises in mobile technology. He loves technology, especially mobile technology. He’s an avid blogger and writes on mobile application.
He works in a leading Android and iOS application development company that has developed innovative mobile applications across various fields such as Finance, Insurance, Health, Entertainment, Productivity, Social Causes, Education and many more and has bagged numerous awards for the same.