While people tend to procrastinate when they have a tough job ahead, more often than not, avoiding a job just because it’s complex or daunting is a horrible idea. In fact, the longer you wait the tougher it gets but even this isn’t the whole problem. Sometimes, performing an action such as an SEO audit can uncover some structural mistakes or counter-productive practices, which means that the longer you postpone it, the more damage it will to make. Moreover, regardless of what kind of an SEO campaign you decide to make in the future, a proper audit is a foundation for its success. So, here is a brief checklist that will show you just how simple this task can be when organized properly.
Allocate time and resources
No matter how important it may be, an SEO audit is definitely going to distract you from some of your day-to-day tasks, as well as require some of your company resources. This, however, depends on the size of your website and can take somewhere between several hours and several days.
Needless to say, this is another reason why we suggested that this should be done as soon as you find some time to get around it. While you’re at it, make sure to consider how much research you’ll have to do. For instance, if you’ve already done an SEO audit before (in any form), this time it will go much smoother. If not, you will have to do some independent research beforehand.
Get the necessary tools
The next thing you need to worry about is the list of your SEO tools and all that you can do in order to make it complete. First and foremost, you absolutely need Google Analytics. Second, you need to provide any kind of tag tracking software. Finally, due to the fact that responsiveness is one of the most important metrics in SEO, you need an app that can help you track the speed of the page. As soon as you’re done with this, you should go ahead and check your SSL certificate or get one if you don’t already have it. Not only will this have a positive effect in the future but also ensure that your audit is instantly more trustworthy.
Also read: Conducted a website audit, What to expect?
Contact a professional
Once you find yourself face to face with technical SEO, you might find that this is a tad more difficult than you’ve initially anticipated. Sure, most people restrict their actions to reviewing their page hierarchy and adding an XML sitemap, yet, there’s so much more you can do here. A proper website infrastructure is absolutely crucial and by contacting renowned New York SEO experts, you can get just the pointers you need. All in all, you don’t actually have to outsource this function, sometimes just getting a quote can make a world of a difference.
Go for the reviews
Once you’re past the planning and the preparation stage, you have some reviews to check. You can start by looking for business reviews which can, frankly, be found all over the internet. Here, you need to focus on the negative ones and delete some of them (those that can really harm your reputation), while responding to the rest. You shouldn’t delete all of them because it simply looks suspicious and and might diminish the trust level your clients have for you. In other words, sweeping some things under the rug is a legit tactic, but getting caught while doing so is not something you want to deal with.
Next, you should review your social media accounts and your Google business information in order to see if they’re still valid. You would be surprised just how many businesses forget to update the contact information after the relocation. This can be devastating for your company seeing as how 78 percent of all local mobile searches end up in an offline sale. In other words, a lot of these people are just checking your location at the last minute.
Finally, you need to examine your own website, starting with your content and keywords, all the way to metadata and internal links. Keep in mind that Google crawlers do have their own limitations and that by making their job easier, you will ensure that your pages are indexed much sooner (and with a much more favourable result).
As you could see from everything above, the greatest emphasis of a successful SEO audit lies in a proper preparation. With right advice, practices, game plan and tools on your side, this doesn’t have to be such a difficult task. Nevertheless, depending on the size of your site, it might still take quite a bit of your time.
| About the Guest Author:
Nate Vickery – Executive Editor at http://bizzmarkblog.com/ Consultant & Author