Business reputation on the internet is the main subject of attention for many representatives of business and ordinary people recently. It is extremely important in the era of “internetization” for companies to monitor and respond to mentions about them on the Internet. Companies, operating in completely different industries, have just become to not only pay attention but also really monitor their reputation in the network.
An increasing number of people uses search online before they make a purchase. If speak by the language of statistics, about 70 percent of people, which read reviews in the Internet, primarily rely on reports of his friends and relatives. While in general 90 percent of users trust the reviews of other consumers. It is also worth noting that 42 percent of people finds partners in business through Internet.
Thanks to surfing in the network, 45 percent of users learn useful information that made them to change their minds. In addition, recent research tells us that 22 percent of people, who have had a bad experience, will leave a comment on this subject in the Internet. Only 9 percent, who have had a good experience, will do the same.
Therefore, how do companies use effective social media for improving your online reputation management? It will be told about them below.
1. Social media as an optimizer of search engine.
Also read: Social Media Advantage for Brands
2. Selection of correct and possibly social media platforms for your business.
3. The spread of good sides.
4. Be sensitive to the problem of customers and listen to them.
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