You update a product listing on the giant marketplace- eBay, but it receives few visitors. It appears that your rivals are having success attracting customers and making sales of their goods. Why are you having difficulties, then? There might be no issue with your products in the answer. Instead, it’s possible that you’re not adequately preparing your listings for Cassini, eBay’s search engine.
Cassini is a potent eCommerce search engine, like Google. eBay regularly modifies its search engine and algorithm to serve its clients better. As a seller on the eBay marketplace, it is essential to optimize your eBay product listings, provide exceptional customer support service, and generate traffic to your product listings to rank higher in eBay search results. Here’s a write-up, including tips for getting your eBay listing to the top (#1 Page).
Any professional eBay merchant who wants to outsmart the search engine algorithm- Cassini and rank on the first page must be familiar with its nuances. The better the search engine rankings, the more shoppers may see the products in your eBay inventory, resulting in higher conversion from those pertinent key phrases.
There is no denying that eBay SEO can never be guaranteed. However, if you can increase the effectiveness of your eBay search engine, you’ll be a step ahead in reaching more potential customers and raising your sales.
This write-up will teach you how to get your eBay listing to the top and scale your business.
Furthermore, you will learn about eBay SEO- Cassini and the factors you should consider to enhance your product listings and make them more saleable.
eBay Cassini: The Concept
Before delving into the intricate world of eBay’s search engine algorithm- Cassini -tips to rank on top, you must first comprehend that eBay listing optimization functions similarly to traditional search engines, such as Google or Amazon. The system tries to locate the best match when users enter search terms or keyword phrases into the search field.
10 Secrets To Rank First On eBay Search Algorithm Cassini
Here is a list of eBay SEO secret tips to reveal the mystery of Cassini and rank your listing on the first page.
#1 Recognize Why eBay Cassini Relies On Rankings In Searches
If you don’t recognize how crucial it is to be ranked #1 with Cassini, your eBay product listings will suffer. This is because the SEO algorithm used by eBay is intricate and works with a lot of data. In addition, it monitors user behavior and every eBay search.
Understanding how impactful your search rankings are on the marketplace is the first step in successfully learning how to sell on eBay. A simple search for a specific product on eBay will provide thousands of results.
No customer will browse all those listings to find yours. Therefore, you must rank higher in the search results to enhance your views and conversion rate. The ultimate goal of eBay SEO- Cassini is to rank #1, but even a spot in the first few pages will boost listing conversion.
What Data Does eBay SEO-Cassini Collects From Your eBay Product Listings?
Whatever merchandise you offer for sale, eBay’s SEO-Cassini gathers a lot of information about your listings and seller account.
- Product Listing Impressions, Clicks, Bids, & Conversions
- Product Return/Refund/Exchange Policy
- Average Response Time
- Product Titles, Descriptions, & Specifications
- Click-Through Rate & Sell-Through Rate
- Seller Ratings
- Seller Feedback
- Shipping Methods
- Delivery Time Frame
#2 Utilize eBay SEO Techniques
The phrase “eBay SEO” has gained immense popularity, and many merchants use it without fully comprehending what it refers to.
Optimizing your product pages for eBay’s search engine- Cassini, takes time and effort. However, you may get started by selecting relevant search terms to create convertible listing product titles and descriptions. The top search results for queries related to or identical to your products can then be reviewed, along with a list of commonly used keywords. To assist you in choosing relevant keywords, you may also hire eBay listing SEO experts.
What To Incorporate In Your eBay Product Listing Title & Descriptions?
- About 12-16 Keywords (Search Phrases) Relevant To Your Product
- At least 4 Items Specific (7 Is Optimal)
- 75-80 Characters In Product Title
- No Acronyms, Descriptive Adjectives, Or The Word “New”
- Include Subtitles
- The First Letter of Each Word Should Be Capitalized
- Avoid All Caps
#3 Use Filters To Enable Advanced Searches
eBay users can utilize various options to refine their search results. For example, a search with hundreds of thousands of results can be swiftly reduced to a more manageable number using filters like brand, color, attributes, material, fit, price range, delivery time, discount, and country of origin.
Your products won’t show up in a filtered search if your eBay listings don’t use filters. Your listings must pass a buyer’s preliminary filters to be seen.
The Effectiveness Of eBay’s Advanced Search
eBay searches can be filtered out in numerous ways by shoppers. You must know what your target market wants if you want your items to reach them. Consider the requirements of your intended customers and apply the appropriate filters to your products. Filters that are unrelated to your listing should be avoided. For instance, neither you nor your consumers would be pleased if you searched for a green polo T-shirt and discovered an orange one.
Advanced Searches Allow eBay Users To-
- Find Products That Fit Their Budget
- Choose The Precise Color or Pattern
- Look For Listings That Are About To Discontinue
#4 Ensure Properly Categorized Listings
To increase the exposure of your products in search engine results, you might wish to list them in multiple categories and subcategories. However, instead of improving your search rankings, this strategy can hurt them.
Cassini is made to connect customers with real goods. Cassini will better understand your products if you can group them more precisely. The appropriate customers may then find your listings as a result.
#5 Get Product Descriptions In Your eBay Listings That Convert
Giving customers accurate product information in the description can increase conversion rates and help your listings rank higher in eBay’s search engine. Also, product descriptions improve the professionalism and credibility of your listings.
Online shoppers cannot physically see or handle the product before purchasing. Therefore, it is crucial to describe your goods truthfully so that customers understand what they are purchasing.
Tips To Create eBay Product Descriptions
- Use Search Terms
- Add Original Content
- Do Not Copy & Paste Your Content Because It Contains Embedded HTML Code
- To Fascinate Your Audience, Tell A Story About Your Goods
- Avoid Using All Caps
- Use Appropriate Punctuation, Grammar, & Spelling
#6 Maintain Good Seller Rating
Cassini gathers information in your comments, reviews, and ranking section and uses it to determine where you appear in search results. A vendor with positive ratings will appear higher than a seller with a lower rating, all things equal.
Your ratings and reviews are proof to customers that you supply reliable goods. eBay weighs your seller feedback appropriately because they know how important ratings are to conversion rates.
A Right Customer Support Service Can Enhance Your Seller Ratings
By providing excellent customer support services, you can gain good ratings and positive feedback. Here are some suggestions for customer assistance to impress your clients, earn their trust, and boost conversion rates.
- Answer queries promptly
- Consider upgrading regular customers’ shipping
- After purchases, send buyers a thank you note
- Carefully package and send products
- Follow up with your buyers and ask for feedback
- Make every effort to address complaints about your products or services
#7 Offer Free Shipping To Win
Digital shoppers prefer ‘zero shipping costs.’ Statistics by the marketplace- eBay shows that free delivery is available on at least half of the products sold there. Therefore, if you are worried about retaining your profits, you can include the additional delivery cost in the price of your products.
Potential customers will remove products from their shopping cart if they are hit with unforeseen extra expenses like shipping charges. Therefore, giving customers what they want and providing free shipping whenever available will increase conversion rates.
The ‘Zero Cost Shipping’ Filters
On eBay, searching for “bag” returns more than a thousand items. Through advanced search options, shoppers can restrict their search results and browse items that offer zero-cost shipping. The number of results will decrease after the free shipping filter is used. Even though the difference will be slight, it wouldn’t be right if your product was one of those eliminated from the results. This motif frequently appears in a variety of products. This shows that zero-cost delivery is growing in popularity, and eBay merchants are meeting the demand.
#8 Update Your eBay SEO
With Cassini, new product listings come first. So whether or not your product is superior to more recent product listings does not matter. For eBay product pages, updating every two to three weeks is ideal for keeping current. The newest offerings can be displayed first in search results for shoppers. Older listings may be seen as stale or outdated if more distinctive options are available.
Tips To Renew Your eBay Listings
- To improve your ranks, update your product listing.
- Think about relisting your product,
- Remove your product listing manually
- Create a new listing with the exact details.
#9 Add Exceptional Looking Pictures In Your Listings
For your eBay product listings or any eCommerce listings, you must include product images. Your pictures should accurately depict your products so that clients know what to expect from their purchases.
According to research, 79% of digital shoppers scan rather than read the entire product listing. Thus, rather than the text in your descriptions, your product images will significantly impact your conversion rates and search rankings.
Best Practices For Product Images For Your eBay Listings:
- The more the product images, the better
- Show your product from a 360-degree angle
- Be truthful regarding scratches or marks
- Use product photos with high-resolution
- Add alt-text to your images to aid Cassini in indexing and ranking them
#10 Market Your Listing
The Cassini algorithm rewards listings that receive high levels of traffic. There are several ways eBay-promoted listings can raise the search engine ranking of your products. Keep in mind that when you advertise your goods on social media or other websites, you are also advertising on eBay. eBay will, therefore, favor listings and sellers that drive them more traffic.
How To Increase Traffic On Your Listing
- Share your eBay product listings on your social media pages
- Ask close family and friends members to repost your listings on social media sites
- Create business social media channels exclusively for your eBay product listings
- Watch how your competitors are marketing their listings by following them
Go Get Better Rankings!
eBay search engine: Cassini is an intricate and avant-garde algorithm, and eBay has no plans to reveal its trade secrets soon. However, with the aforementioned tips, you may significantly improve your SEO for eBay.
With time and skill, you can rank on the first page of eBay and generate a lot of traffic to your listings. So, starting today, try out these different tips to determine which ones perform best for your products and target market.