Just like online presence, mobile presence is essential for succeeding in today’s competitive market. As the interaction between customers and brands continues to shift from websites to mobile apps, it is becoming increasingly obvious that adopting a mobile-first approach is not a choice but a necessity for modern businesses.
In a digital, app-dependent world, building a strong mobile presence can open the doors for a plethora of marketing opportunities. This, in turn, can help multiply a business’ customer reach and help it grow. With that in mind, here are five ways embarking on the journey of mobile app development can be beneficial for your business.
Increased visibility and accessibility
According to statistics, US smartphone users spend over four hours per day on their handheld devices. Because of that, businesses should make sure to accommodate this shift from PCs to smartphones by making necessary changes to their marketing plans. When businesses make an effort to increase their mobile presence, they’re simultaneously boosting their visibility and exposing their brand, logo, and name to a greater number of prospective clients.
Aside from increased visibility, another important advantage businesses can gain with mobile presence is enhanced accessibility. With just a click of a button, customers can connect and interact with brands more easily and track their services in a mobile environment (e.g. cab services, food delivery, etc.). Plus, if they’re satisfied with the app, they’re more likely to recommend it to others, too, which is a big plus.
A great way to boost brand recognition
A mobile app is a powerful tool in a business’ marketing arsenal. Instead of investing in expensive commercials and advertisements, nowadays, businesses can simply direct their marketing budget towards developing a mobile app. Apps can also help cut down the costs of brochures, SMS messages, and newsletter while at the same time reducing staff workload.
What’s more, mobile apps can be equally beneficial for brands who’re in the process of rebranding and for brands that are new. The key is to create a mobile environment that is informative and functional while also incorporating features that customers love (e.g. sharing options). All that, combined with an easy-to-navigate, beautiful design will make your customers get involved with the app more frequently. This will ultimately make them perceive any services and products you’re offering as more appealing.
The ability to stand out from the crowd
Speaking of giving users what they want in order to boost brand recognition, having a unique mobile app can also help businesses differentiate themselves from their competitors. The fact that the apps are customizable opens doors for a plethora of options when it comes to app features. This gives developers freedom to make any tweaks that will make the app more interactive and visually appealing.
By tailoring their custom android app development services, a team of professionals can build an app that will meet and exceed a company’s expectations and those of their clients and customers. With a tailor-made, user-oriented app, businesses can manage to set themselves apart from their competitors. They will also be able to extend their marketing reach and tap into the Google-powered market.
An app complements the capabilities your website
While having a mobile-friendly website is essential in the digital era, it’s definitely not a replacement for a mobile app, nor is an app enough on its own. Instead of weighing the advantages of websites and apps, the question companies should be asking themselves is “How can I make them work together?”.
Both have their own pros and cons, and developing a mobile app is a great way to complement the capabilities of your website. Websites make it easier for users to link and share, they’re easier and cheaper to create and update, and they’re great for starting relationships with customers. However, websites can’t, among other things, track user behavior the same way apps can, nor can they use certain features native to tablets and phones (e.g. push notifications, geolocation) to make customized recommendations. As such, websites simply don’t offer customers the same unique, personalized experience that mobile apps do, which is why it pays to make sure the two are working together.
Cultivation of customer loyalty
Mobile apps have also made it easier for businesses to communicate with customers directly and instantaneously. Nowadays, businesses can easily resolve any questions customers have while also allowing them to suggest any changes or services directly to the company. Another way companies can use these apps to their advantage is by creating interactive programs that boost customer engagement and loyalty. For instance, there are point systems where customers are rewarded with points each time they make a purchase. Depending on their number of points, customers can trade them in, which will ultimately boost their chances of coming back.
By putting themselves at the clients’ fingertips with the help of mobile apps and offering an interactive and engaging customer experience, businesses are able to make themselves appear more human, which ultimately helps them cultivate customer loyalty more effectively.
Wrapping up
It’s in every business’ best interest to stay on top of tech trends that will help them keep their existing customers and attract new ones, and developing an app for your business is the perfect way to offer amazing features and utilities and really give your business that X factor. Complement your solid online presence with an app, make it custom and unique, and you should have no trouble ensuring a higher ROI.
