In the present time, a lot of businesses are worried about the increasing amount of expenses, especially restaurants. Operating a restaurant requires so many costs ranging from the power supply, water supply, resources, ingredients, all the way to the waitstaff. Not only that but, you also have to think about your restaurant’s design, its furniture, wallpaper, and a whole lot more. But, here’s a new trend in the market today: online delivery systems, online kitchens, cloud kitchens.
Cloud kitchens are basically online kitchens, more like a restaurant minus the physical store. Cloud kitchens operate with only one common kitchen where food will be prepared, but other than that, cloud kitchens don’t function so much like restaurants. So, how does a cloud kitchen work anyway?
There is Only One Common Kitchen
Unlike restaurants with several branches and kitchens here and there, cloud kitchens operate with only one common kitchen. This is where all the work happen. Several food chains or brands can be found in one cloud kitchen. This means that a cloud can have many different brands, but the same people or chefs are working on preparing the dishes, no matter what brand that may be.
Moreover, the reason why a lot of food brands prefer cloud kitchen is to cut costs because they don’t have to worry about several expenses like power supply, water supply, or rent. With cloud kitchens, you’ll only be needing one common workspace where you can prepare food that will soon be delivered to your customers. It’s more cost-effective!
One probable expense from this would only be cabinet refacing. Working in this environment can be tricky, so the organization of tools should be priority 24/7. Consider getting professional help like cabinet refacing in Leawood. Not only can it help your team become more orderly and organized, but it also boosts work performance because who doesn’t want to work in an environment with suitably labeled and arranged equipment?
Accessibility Isn’t a Problem
Cloud kitchens don’t experience problems with accessibility, at all. Everything is within your reach because everything is available with just one click on your mobile phones, tablets, or personal computers. Delivery agents also shouldn’t find it too difficult to reach your area and look for parking spaces. In most cases, delivery agents have fixed locations where they are only assigned to deliver the goods, works just like Uber! Wherever delivery agents are near, then they deliver.
In line with that, customers can also have access to their orders online. With cloud kitchen, they can start tracking their orders to see whether or not their goods are already in transit or not. Through this, customers have something to wait for or anticipate.
Lesser Staff is Required
Unlike restaurants, cloud kitchens don’t need much of a staff, which means that it’s also cost-effective when it comes to workforce. Cloud kitchens don’t have physical stores, so there’s no need to hire and train waitstaff. Instead of waitstaff, cloud kitchens need on-site people to prepare customers’ food orders like chefs, helpers, and a delivery team.
“Online Only” Visibility
Since cloud kitchens do not have physical stores, their visibility, and the chance to market and sell brands only depend online. However, almost everyone is connected to the Internet nowadays, and word travels fast. With proper execution of online marketing strategies, cloud kitchens will make a huge impact online without a sweat.
To add to that, cloud kitchens receive less interaction with customers because of this “online only” visibility. But, in today’s time, a lot of digital trends are slowly emerging here and there. As an organization, it’s one of your responsibilities to learn more about customer feedback, and it is through these emerging digital trends and digital transformation that you can do that. Consider establishing a common platform where customers can also post reviews and experiences. Through this, you can even start evaluating some areas for improvement.
One Kitchen, Several Brands
Yes, you read that right. With cloud kitchen, your chef can be preparing for different brands and different customers. Your customers don’t even have to know that the same people are making meals of Brand A and Brand B. This increases employee work efficiency and productivity while also reducing added expenses like more staff.
Customer Blockchain
Once you have collected customer data or information, it becomes easy for you to track previous customers’ likes and dislikes because a single transaction allows the system to store information in a blockchain. Through this process, you can understand customer trends and standards while also being able to alter the menu accordingly. Aside from that, you can also track loyal customers and offer them freebies or rewards from time to time.
Wrapping Up
Everything is at its reach with just one click. Food is now one of the many things that you can grab in an instant. Express services like this make the lives of on-the-go people more comfortable. Not only that, but it also promotes cost efficiency compared to owning and operating a physical store or restaurant as well. Cloud kitchen is definitely one of the newest innovations and trends in the digital world today that brings so much positive impact and convenience to people all around the world.
| About the Guest Author:
Edwin Deponte is a motivational writer who is also passionate about Social Marketing. He believes in others’ abilities and tends to bring out people’s hidden potentials through his words of inspirations and motivational articles.
